Issue A tale of two shopping centres

As told by Michael Wood

Five months of working in Sheffield does things to a man, brings revelations if you will, brings considerations.

Rotherham has become a suburb of a bigger City – or so it is commonly held down Sheffield way – but the people of the Steel City do not consider themselves to have swallowed up their neighbour but rather that it has been swallowed. “Rotherham: Suburb of Meadowhall.”

The middle of Rotherham is empty, the civic pride drained and the area that once was to be proud, all far too familiar.

The Millers address that pride in some ways – under Mark Robins at the start of this season and continuing under perennial Bradford City ire target Ronnie Moore – the battle for promotion from League Two. How much this pride can be felt by people in the Town who lost money in the administrations the club have twice suffered is debatable. People who lost out when the Bantams twice sailed the to the edge of bankruptcy have not had to watch the club celebrate big money signings the season after having a begging bowl pushed under their noses and being told that debts must be written off.

Adam Le Fondre – formerly of Rochdale – cost a record fee for the Millers while both Nicky Law Jnr this season and Eugene Bopp and Paul Shaw last were taken out of the clutches of the Bantams after we offered all we could and Rotherham trumped that offer. The increasingly iconic Woman with a B&B in Darlington would find such a sudden surge in cash hard to swallow and considering Moore previous position on clubs in administration but perhaps we underestimate the Millers boss who may flog Le Fondre in the transfer window and go around the area repaying those people who lost money. Probably not.

If Rotherham are defined by Meadowhall then they are certainly not to be viewed as a shop struggling in the credit crunch but are more like those chains that live in constant closing down sales presenting the financial face they feel most beneficial. They are able to flash the cash to land Le Fondre and Law but when the Football League ask about their plans to move back to the location they take the name from they talk about financial pressures that forced them out of Millmoor. The Football League have asked for answers from the Millers and given them a deadline for moving back to Rotherham but at present talks are ongoing about such a move and work is not due to begin until “2010/2011” and a site has yet to be found for such a development.

In the meantime the club play at The Don Valley Stadium, a stone’s throw from Meadowhall.

None of which is presented as schadenfreude nor indeed is hard to sympathise with. If Rotherham’s decline is the story of one shopping centre then Bradford’s is another – the much trumpeted Westfield development which sits as a large hole in the middle of the City Centre that begs for regeneration.

Despite much talk from City Hall and various development agencies the regeneration of Bradford City Centre remains a series of big promises with little or no delivery and the Westfield hole being a cautionary tale told by the people who want to save the Odeon building: “Let them rip this down will you? And replace it with more hollow promises that come to nothing!” would sum up their position.

Off the cuff it has been remarked that the hole should be filled with the very sort of joint community stadium which Rotherham limply seek but such thoughts are never turned to football at City Hall, a curious point because one might suspect that those regenerationists might find some like minds at Valley Parade.

At Valley Parade we have our own section who make vague and hollow promises about things improving in the future if only they can knock something down. The debate on sacking Stuart McCall is active and rich but in reading it one is reminded about the promises of the developers who knocked down Forster Square and before that The Swan Arcade which turned out to be utterly hollow.

In this metaphor Stuart McCall is the Odeon Building and his critics promise that regeneration will start following removal, Colin Todd is the Forster Square site and the big hole in the middle of Bradford is where those fans who promised that getting rid of Todd/Square would benefit us in the long run have left us.

Personally I’m not inclined to believe the promises of those who talk about sacking Stuart McCall and would put the promise they intrinsically make that the next manager will get the club rising up the leagues again alongside those of the people who brought us the hole in the middle of Bradford. They are hollow promises, and following them has led both the City and t’ City to this point.

When these clubs go shopping they test the resources that have previously taken one into the Premiership and the other half way up the league below. City’s marshalling of resources is done with a prudence – what was spent is within what can be afforded – while Rotherham seem either unbridled by such a need to trim that spending or do not believe it will be a problem for them in the future.

Assuming that Rotherham are not robbing both Peter and Paul to pay Adam then their ability to exit Millmoor is perhaps another difference between the clubs. While Mark Lawn and Julian Rhodes keep within a budget that includes the price of paying former chairman Gordon Gibb to stay at Valley Parade The Millers fair thumb their noses at the former chairman turned landlord and have opted out of their home City precisely because of the cost of staying.

Imagine City leaving Valley Parade to go play at Farsley Celtic to get around paying expensive Gibb’s rent, or, if you want, imagine Wimbledon deciding they do no want the costs and effects of staying in London and so relocating to Milton Keynes. Trying to think of an FL/FA rule that allows one and not the other is a brain pickler.

Ultimately comparisons between City and Rotherham are enough to pickle the mind too. City fans consider us a far bigger team but men over fifty not connected to either club would probably say both of us are perennial lower leaguers. Rotherham have either survived two administrations and losing their ground in much ruder health than City. They did – of course – exit without a CVA the second time which in 2004 when the Bantams were preparing a second escape was penalised not by a 17 point penalty but by being thrown out of the Football League and being forced to start at the foot of the football pyramid. No two administrations are alike.

The Miller’s start to the season attracted the attentions of Barnsley to manager Mark Robins and so the investment in the likes of Le Fondre and Nicky Law Jnr paid off for him. Stuart McCall spent the summer moving players on missing out on the likes of Steve Jones because of an unwillingness to extend the wage bill without an assurance it would covered by a player exit.

Robins looked impressive to Barnsley and Moore may end up taking his team up. All at City talk about an unwillingness to risk the future of the club. In spending money to out bid us on players while under a Football League Sword of Damocles concerning moving back to their home town which they could do but do not what to it seems fair to say that the same is not true for them.

So Stuart McCall – two wins in three – faces Ronnie Moore – two administrations and a clutch of expensive players the year after – and City face Rotherham United at Valley Parade with the Bantams chasing points and the Millers promotion. Moore’s arrival replacing Mark Robbins saw the Millers stutter but since they have regained footing and sit third having drawn 2-2 with Burton last week after losing to Shrewsbury the game before. Nursing a 3-0 FA Cup drubbing (3-0 defeats now officially being considered drubbings) by Luton Town lats game one must go back to the 24th of November and a 2-0 win over model of managerial change Lincoln City for the visitor’s last win, that game seeing Adam Le Fondre score twice has he has a habit of doing. An intelligent player Le Fondre – like Ole Gunnar Solskjaer before – is a reader of the game finding and exploiting weaknesses in defences.

City’s defence go into the game on the back of a clean sheet earnt with Matthew Clarke in the side filling in for the injured Zesh Rehman. Rehman is expected back and Clarke’s reward for his performance at Darlington will probably be the bench – few tears drop at Valley Parade because Clarke does not play – with Steve Williams partnering the returning City skipper. Simon Ramsden and Luke O’Brien take full back roles. Criticism of Luke O’Brien this year baffles me, I think he is performing better now than when he was player of the season and as pointed out he is doing so in the difficult environs of a 433. Simon Eastwood – who looks like he will not be given the goalkeeper gloves at Huddersfield after Christmas with Alex Smithes seemingly set to sign for fun loving Stoke then be loaned back to Legoland – will keep goal.

The 442 deployed at Darlington weighed up against the 433 Stuart McCall normally plays shows the problems City have this year. Not scoring enough goals in a 422 forces the more attacking formation of 433 which ships concessions at the back forcing us to the 442. It loops around and is only broken by players practicing, getting patterns and the continued building a team ethos which was sadly lacking last season. The 433 – which Rochdale dispensed with – will no doubt get a run out against Rotherham and perhaps the decision between which approach to take could win or lose the game in the dressing room.

Michael Flynn and Lee Bullock take two of the places and in the event of a four Scott Neilson and Simon Whaley will take the flanks. In a three James O’Brien could come back in. Stephen O’Leary and Omar Daley are some way off match fitness it is said. Stuart McCall talked up visiting midfielder Nicky Law Jnr who played for the Bantams last term. I do hope that Law shows the same commitment to getting behind the ball as he did at Valley Parade because should he then the Bantams could enjoy an afternoon of midfield freedom.

The three/four in midfield denotes a two/three up front with James Hanson a regular and Michael Boulding failing to impress since his return to the fold culminating in his storm down the tunnel on Saturday. A note here about Dave Pendleton’s excellent article in the current and always grand City Gent about Boulding and the thunderous criticism of him. Excellent points are made about both players and fans.

Gareth Evans is in line for a recall alongside Hanson in either line up. Neilson or Whaley would join in a three.