Issue Another day, another message board discussion

As told by Michael Wood

Bradford City director Roger Owen is not a happy man. The man who was rumoured to be the target of Stuart McCall’s We All Stand Together comments has reacted with some anger to criticism which suggested that the recent call off against Notts County was as much down to a fall in standards at Valley Parade as it was falling snow.

Owen – who has a rising profile at Valley Parade – addressed City fans saying

I have been prompted to speak in light of some really quite hurtful comments … relating to the capabilities of those at the Club who worked so hard to get Saturday’s game on.

His further comments make fascinating reading. City tried to get the game on because Notts County were in financial trouble but not because they thought the Meadow Lane club could do with the money but rather because should they get it – they might have signed someone by the time the reply is staged. One might have suspected that such unsporting – if as Owen says valid – reasons are applied to the staging of games but perhaps one would not have expected those things to be verbalised in a public forum and doing so seems a little crass.

The comment which have sparked Owen’s ire come from – of course – the club’s Official Message Board and Owen joins Mark Lawn in demanding a removal of anonymity from that place as a way to make people more accountable for what they say. One has to wonder who these calls are aimed at? When a decision was made to stop fake name and anonymous positing on this website we wrote some rules and got about our business. Lawn’s prompts came about a month ago and one wonders why they are no further toward fruition.

One also wonders what the effects of removing anonymity from the Official Message Board would be on those who would happily have their comments attributed to their correct name. If BantamHead89 writes something offensive or insulting about the manager, the players or the groundsmen what of the is the come back that he should expect if the club know that BantamHead89 is Jimmy Smith from Terrace Street in Idle? Would he be banned for matches? Have his season ticket removed? Will Jimmy face a visit from Matthew Clarke and James Hanson on a dark evening to “discuss his views.”

While one ponders that question is it worth considering the background of the problems the club has with the supporters it interfaces with through the Official Message Board which has always been troubled but never more or less so than any other club. When Lincoln City sacked Peter Jackson and his assistant Keith Alexander Iffy Onoura the number two used his FourFourTwo column to discuss how after returning home from a 14 hour day he had put in on behalf of the Imps he had read on a web forum how he “did nothing.”

The Bantams OMB says similar things about Wayne Jacobs and does so under the heading of the word “Official” and were that all there was to say about the web forum which once again is dragged into the fore of the conversation of Bradford City then it would be easy to say that the whole thing should be shut down. It is not.

Spin back six years and the OMB was the lifeblood of Bradford City as the club headed to oblivion of a second administration. The community around it was a significant factor is raising what was at the time the largest amount of money put together by football fans in defence of their club’s future. Community – with almost no exception – is a good thing and the community which has emerged around the Bradford City OMB is no different.

That that community comes under the banner of “Official” is a problem for the club – many have asked what any person would do were they to read that their own employer carried negative commentary about them – and one which Lawn is right to try address but his carrot and stick approach of removing the anonymity in exchanged for continued use addresses some of the problems the OMB might have in terms of the level of debate being brought down by brickbat attacks from faceless people but does not capitalise on what the OMB could be.

The OMB is a community – like it or not – and it is probably the biggest community of Bradford City fans assembled outside of VP on a match day. It puts City Gent and BfB into the shade in terms of numbers and impact. City are forever answering issues that arise from comments on the Official Message Board be it a negative as it was today or responding to questions obliquely asked on that forum but they have never commented on an article on this site, or on the other non-official sites.

As a community the OMB is significant but Bradford City do not get the most from that community – not by a long way – and they are not alone in that. Having played a significant role on projects for Premier League clubs trying to address the question of how best to leverage the community around the club into a workable web presence I would suggest that there is not a football club in this country that “get” the web and what to do with it.

Owen and Lawn are right to try remove anonymity from the Official Message Board – the instinct of having supporter be accountable for what they say is a good one – but the OMB is a problem for this club and other clubs on the whole because football clubs still have not decided what to do with the Internet and how they best can use it to further the idea of a football support for all that carries on all week long.