Issue Parkin’s bid lacks the substance to earn supporters’ leverage

As told by Michael Wood

There was a plan to build a bridge from Midland Road over Canal Road, and across the Valley to link Valley Parade with the other side of the City.

The plan – which was talked of much but I confess I have no idea how seriously it was took being but eight at the time – was supposedly the brain child of then chairman Bob Martin and would fund the clubs rise from the foot of football. By bridging the valley Valley Parade would be fuller, so more people would mean more money and more money would lead to an improvement of the club.

Not long later and Bradford City had called in the official receiver – administration in old money – to be bought back and re-established by Stafford Heginbotham and Jack Tordoff. On the plan to build the viaduct across the Valley which Martin had said would bring in the missing people to Bradford City Heginbotham said only that the club had to be based in the real world and not in cloudcookooland.

Steve Parkin’s bid for Bradford City may – or may not – include a significant bridging project across the Valley that divides Bradford but probably does not. Despite talking to the Yorkshire Post about his bid for the club and for our egg chasing neighbours at Odsal the Bradford Bulls Parkin has done little to outline his plan for progressing both clubs.

His stated aim is to share facilities – a good idea for sure if one considers the costs of running two ticket offices and extrapolates – but such vision hardly requires a change of ownership to achieve. Parkin talks about being the man who can stop the Rugby club and Football club distrusting each other. Perhaps Martin’s bridge idea was realistic in comparison.

Moreover though Parkin has a plan for both clubs to share a single ground – the most cost effective one – which would be Valley Parade. A summer of trying to get out of the deal with Gordon Gibb to rent Valley Parade had proved that it is not cost effective to escape that deal contract leading one to conclude that Parkin has a plan to divest the Bulls of Odsal and move them to Manningham.

Parkin’s plans expand to creating a new stadium for both clubs to share but there is no indication as to when such a project would be undertaken. The ramifications of recession should make construction costs cheaper so a plan that includes waiting for an upturn to provide the funds for a new ground would seem flawed. Parkin is not oblivious to this suggesting that he could pick up another club for nothing which had an asset of a ground. He is not incorrect, after all Gordon Gibb did the same to City.

Parkin’s offer to Mark Lawn and Julian Rhodes compensates them £750,000 each for the club and pays back Mark Lawn’s loan over 18 months with and extra £750,000 based on performances and such a deal would leave the current owners out of pocket. Lawn and the Rhodes’ family recently bought the business block next to Valley Parade and while different people will give different figures for how much the chairman have invested and how much the club is worth there is no onus on them to sell for a price they do find acceptable.

One might argue that the pair promised to leave the club if someone came along with an offer which did not leave them out of pocket but that has not occurred in this case with Parkin’s offer failing short of that mark. Lawn and Rhodes have another promise to balance – that they would only sell the club to someone who could improve Bradford City – and thus far there is nothing in Parkin’s bid that guarantees he would do that.

Were Parkin looking to invest Jack Walker money into the club then there would be a pressure for the current chairmen to exit but he does not. He talks of the same kind of effects which the current board are tying to achieve and there is very little reason to believe that he would enjoy the success that eludes Lawn and Rhodes.

Parkin wants the club and he wants it for a price that is not as attractive to the current owners but if he has a masterplan which makes him a better option – which suggests that Lawn and Rhodes are standing in the way of the club’s progress – then he has yet to reveal it. Recalling Bob Martin’s bridge plans one might worry that without sight of those plans, they could be anything.

Perhaps Parkin’s plan is summed up with his phrase “I want to invest as much money in the team as possible as that is the most important part of any football club.”

Mark Lawn says the exact same thing.

One can only hope that Parkin has to offer something other than simply being someone else to impress the supporters of Bradford City as he – ostensibly, and through the press – attempts to use them as a crowbar for leverage in his attempts to get the current owners to accept his offer.