Articles written by Jason Mckeown
One of the great things about emailing people is you can pretend to be sincere.
When I mailed a Leeds-supporting friend if she’d at least enjoyed her day out at Wembley last weekend I was able to do so without the immature smirks and wisecracks Leeds-supporting colleagues who sit near me have had to endure. I was equally glad she wasn’t able to see me shaking my head in despair after receiving her reply.
Yes she’d enjoyed the occasion, but was still carrying a sense of injustice that her beloved whites had lost to Doncaster Rovers. Not because she felt the players deserved more than the 1-0 defeat they suffered, but because the Leeds United supporters had notably outnumbered their South Yorkshire counterparts.
The Doncaster fans were rubbish for the number of empty seats they left she claimed, while ignoring the fact Rovers were forced to suspend ticket sales due to the number of ticketless Leeds fans attempting to buy them. I couldn’t help but feel it was a flawed logic to believe one club deserved to beat another on account of how many supporters they could muster.
Typical Leeds United fans - arrogant and looking down their noses at clubs who are now their equal, perhaps another season in England’s third tier will teach them to be more humble.
But wait. Supporters convinced success is their privilege on the basis of the number of their own, belief that opposition players won’t be able to handle the ‘intimidation’ of your big crowds, the feeling you can sit back and enjoy assured success…it all sounds a bit familiar – like us a year ago?
If there’s one thing the 2007/08 season should have taught us it’s that having more supporters than your rivals is not an advantage on its own. With our crowds averaging 10,000 more than many others, it was easy to get carried away in the belief these small clubs wouldn’t fancy running out at Valley Parade and we’d sweep everyone aside. The reality proved somewhat different as nine defeats contributed to the best supported club in the division managing only the 11th best home record.
Another year on and, despite the lack of success on the pitch, the aim is to dramatically increase crowds once more with a second remarkable season ticket offer. The daily updated figure at the bottom of City’s official website suggests it doesn’t appear to have yet captured the Bradford public’s imagination, but with many likely to be holding out until the last minute the club are still confident that the 9,000 adult applicants needed to trigger everyone getting a free second season ticket will be reached.
The season ticket initiative deserves all the applause it’s getting, but it does throw up plenty of questions for the season ahead. Will everyone who receives a free season ticket find someone to use it and, even then, will they go to every game? Are there enough supporters anxiously waiting until just before the deadline to see if the club are close to the magic 9,000 target, where they can then split the cost with a friend confident of getting that free season ticket?
The number of season ticket holders increased markedly following the £138 offer for 2007-08 season, but many of these were clearly floating supporters lured by the optimism that Stuart McCall’s return generated and novelty of live football. If, after watching a failed campaign of League Two football they renew it’s an achievement of sorts, but do they have other friends they can persuade to join them or will they think £75 a ticket or not bother? And what if 9,000 isn’t reached, what does the club plan to do then?
The growing uncertainty of if the season ticket initiative will succeed is similar to last season, where as City failed dismally to fight against relegation the number of supporters pledging to buy a season ticket was worryingly short of the 10,000 target. Julian Rhodes decided to run the offer anyway and the summer euphoria of Stuart’s return and Mark Lawn’s investment helped the uptake exceed expectations. There will be no such off the field moves this close season and it’s unlikely Stuart will be making the sort of headline signings that would trigger large queues at the ticket office. The next few weeks are going to be very interesting.
The hope is that the offer will succeed for more reasons than for those of us who have bought a season ticket for 2008/09 to get a second free. When Rhodes unveiled the first season ticket offer in February 2007 his motivation was to make the local football team affordable to everyone in the area. Football’s incredible rise in popularity over the last 15 years has sparked unprecedented interest, but seeing it in the flesh has gone beyond the reach of many.
The original season ticket sought to readdress the balance and, after some prodding, captured people’s interest. Other clubs have since replicated what City pioneered and, as the Premier League becomes further grasped from reality, Football League clubs have the chance to re-establish their importance in local communities by being a place young and old can afford to be.
Should the 9,000 be reached, prompting the second free season tickets, more fans will be supporting City next season than during the 1998-99 promotion season exactly 10 years earlier, a fact which underlines the high ambition of the initiative. Clearly it’s going to be touch and go if this is achieved and, even if it does, question marks over the future will remain. What about season ticket prices for 2009-10? What about 2010-11? It’s unclear if Rhodes and Lawn will have such a long term strategy and ultimately it could be out of their hands.
All of which underlines the importance of things going right on the pitch next season. City must mount a stronger promotion push sooner rather than later or the renewed interest in the Bantams will fade for many as quickly as it was rediscovered. There is a hardcore support who will continue to follow City come what may, but no amount of great offers will persuade the more fair-weather supporters to keep coming if we’re going to continue struggling against the likes of Accrington and Barnet. If City can be celebrating promotion the cheap season tickets will remain popular, but it seems unlikely there will be a strong uptake next year if another season of mid-table mediocrity follows.
The statement of ambition from Julian Rhodes this week, while putting pressure on the management team, is welcome. Whether the club should believe they can be in the Championship in two years is debatable, but the old saying of shoot for the moon and, even if you miss, you’ll land among the stars could be on the chairmen’s minds. Certainly the immediate aims should centre of promotion from the basement league and provide those of a claret and amber persuasion the first opportunity to celebrate success in nearly a decade.
The pictures of Leeds United supporters crying at Wembley might have give us all a good laugh, but they should also act as a warning that big crowds at Valley Parade next season offer only limited help to achieving the goal of promotion. It’s appears such lessons are being taken on board with the announcement Stuart is to have a larger than anticipated budget to mould a team capable of achieving the dreams of a fickle and impatient Bradford public – before they conclude that even some of the cheapest season tickets in the country aren’t worth it.
He looked down at the ground. There appeared to be no attempt to pass the blame or even highlight the virtues of the goalkeeper who’d blocked his shot. He should have scored and how he and his side could live to regret that moment.
Barely a minute later he’s celebrating though, two of his team mates had charged forward and ganged up on the exposed full back. They worked the ball effortlessly past him and sent over a low cross that’s tapped home. The villain a minute ago becomes the hero, 35,000 fans watching want to strangle him and many of their neighbours are quietly chortling as a former player of their’s strikes the blow.
Marc Bridge-Wilkinson, former Bantam, has just struck the second goal of Carlisle’s eye brow-raising first leg Play Off victory over Leeds United on Monday. The Cumbrian side were classed as underdogs having only won one of their last eight games, but were now in enviable position with 30 minutes and a home leg to follow. Leeds would pull a goal back right at the end and win impressively at Brunton Park three days later, but the tie had not been as straightforward as the Elland Road club might have assumed.
If the first leg result was unexpected, it was the approach of Carlisle which really surprised. There was no sitting back, concentrating on keeping the game tight and hitting Leeds on the break. They attacked from the first whistle, Bridge-Wilkinson unlucky with a shot clipping the post early on. Knocking the ball around confidently, they looked threatening every time they went forward.
Leeds are a good League One side and had plenty of chances, Carlisle keeper Kieran Westwood was in stunning form, but the Sky Sports stat on the half hour mark that the last five minutes had featured 74% possession to Carlisle showed just who was running the game. They scored soon after and, with Leeds expected to come out firing, seemed to up their efforts even more after the break. Bridge-Wilkinson missed that glorious chance but was soon mobbed by team mates after getting it right soon after.
The formation Carlisle employed for their attacking approach? 4-5-1. It’s something that City manager Stuart McCall, who is said to be taking in most Play Off games with an eye on new signings, will have noted. He came to Valley Parade last summer with fresh ideas, one of which included the aim of City being adaptable enough to play 4-5-1 in difficult looking away games. A decent pre-season draw against Burnley and narrow Carling Cup defeat to Wolves seemed to confirm it was a way his players could play.
Yet to some City supporters, 4-5-1 is a formation to provoke anger. Stuart has tried to play this way in other games during the season, with limited success. The formation is viewed as too negative and it’s argued City are playing for a draw. When Stuart opted for 4-5-1 at bottom club Wrexham in January steam was apparently coming out of people’s ears. The message from these supporters was to stick to 4-4-2 and stop being defensive.
They have a point about not been too cagey, but the success of only playing the traditional 4-4-2 formation in recent years is questionable. Omar Daley, Ben Muirhead and Bobby Petta are just three of the inconsistent wingers who’ve frustrated. 4-4-2 relies on wingers bombing down the flanks and getting in good crosses; but while there’s been several memorable days it’s worked, there’s also been several exasperating occasions where it hasn’t.
The secret behind the way Carlisle and I believe Stuart attempted to play, with 4-5-1, is to get midfielders charging forward from deep and causing the opposition problems in picking them up. The MK Dons played this system at Valley Parade last month and our defence struggled to mark the runners. It also needs a good defensive midfielder who can sit back and allow his four colleagues to take turns at charging forward at will.
The key, which is where Stuart has struggled, is the right personnel. Chris Lumsdon did an outstanding job for Carlisle at Elland Road by sitting back and allowing others to get forward, while Bridge-Wilkinson and Hackney particularly caught the eye with some killer forward runs. These players won’t be arriving at Valley Parade this summer but a Stuart-esqe defensive midfielder and attacking midfielder, or two, hopefully will.
Despite the fantastic opening hour at Elland Road, it all went wrong for Carlisle. For the final 30 minutes they were guilty of sitting too deep and holding out for 2-0, the late goal they conceded shifting the momentum. In the second leg they played 4-5-1 at home but were outclassed by a Leeds side who stuck rigidly to their 4-4-2, without playing any traditional wingers.
On this evidence a defensive formation to protect a lead it is not; but, if Stuart wants to adopt the 4-5-1 attacking principles of the MK Dons and Carlisle in away games next season, I’ll be one supporter at least who won’t be unhappy.
Observing from a distance, it’s often felt there are two sides to City’s potential new signing Luke Beckett.
On the one part is his undoubted goalscoring ability, which sadly we’ve suffered from too often in the past. 163 goals from 346 career starts (+49 sub) is a phenomenal record and the majority of City fans will be licking their lips at the prospect of a Beckett-Peter Thorne partnership next season.
Yet there’s also an impression that Beckett is a player who struggles to settle anywhere. There are no hints of a disruptive character or stories of any bust ups, indeed some supporters have fought to keep him in the past, but since been released from Barnsley a decade ago Luke has been the subject of eight permanent or loan moves. At most clubs he has flourished, but he doesn’t seem to stick around for too long. The exploits of Dean Windass and Thorne may be helping City build a reputation as a place for ‘mature’ strikers to flourish and, if Beckett can replicate that success, it’s to be hoped he’ll consider Valley Parade more the happy home that he appears to have found elsewhere.
City’s unfortunate habit of conceding goals to Beckett began in March 2002, where his 10th minute strike for Stockport proved enough to inflict one of the most embarrassing defeats in recent history. Three years later the now on-loan Oldham striker struck the decisive goal that kept the Lactics up on the final day of the season, their claret and amber opponents fortunately having nothing to play for. Beckett was back on loan at Oldham the following season, his move to Sheffield United in November 2004 proving a major disappointment, and his temporary employers continued to prove City’s bogey team. 6-2 aggregate home and away victories were recorded - Beckett grabbed three over the two games.
That following summer manager Colin Todd infamously spurned the opportunity to sign Beckett in favour of Eddie Johnson. History could argue it was one of his worst decisions, but while Beckett ended up at Huddersfield he didn’t really set the place alight. Peter Jackson used his entire transfer budget securing Beckett, but his preference of playing 4-5-1 regularly left Beckett on the bench. Town’s number 18 still enjoyed a decent scoring record over his two seasons at the Galpharm, but the club’s progress has stuttered and his third Town manager in that time, Stan Ternent, has allowed him to leave.
The challenge for Stuart McCall, as it is with every player, will be to get the best out of Beckett next season. Their paths have already crossed at Sheffield United, so Stuart already has a good idea of the type of character he is. The season that has just finished felt familiar to recent others in the problems encountered up front. We seem to be able to get one regular goal scorer, but getting two fit and firing together is one reason why City failed to challenge for promotion again. Stuart needs to get the midfield supplying the ball to both strikers in areas they can hurt the opposition and work on discouraging performance levels dropping off.
With Barry Conlon, Willy Topp, Luke Medley and Omar Daley all capable of playing up front, Stuart looks more spoiled, relatively, in this department than any other City boss in years. A scenario similar to how his mentor Neil Warnock managed his strikers, heavy rotation, is easy to imagine. If this works, fine; but it can be a dangerous game and lead to loss of form and confidence.
Disregard an injury-plagued 2003/04 campaign and Beckett’s 12-goal haul this season is the worst of his career. Looking set to drop down a level and with a point to prove, we look set to finally be able to cheer at the sight of the Sheffield-born forward hitting the back of the net.