More About 10000 Season Tickets
Mark Lawn should be more careful about his publicity stunts. As City’s new joint-owner cooked up a tasty fare of barbecue food to people queuing up for season tickets on Sunday, he might be finding his special talents are needed again in a fortnight. Given the impressive uptake of City’s bargain bucket season tickets, far beyond expectations, you wonder if City will be able to cope with the higher than expected crowds this season. Hey Mark the half time queues for food are huge, your cookery skills are needed on the Kop concourse…
The season ticket offer ends on Tuesday and, six months after the idea was originally announced, Lawn’s new sidekick should be feeling especially pleased with himself. When Julian Rhodes launched the scheme last February, he was greeted with a degree of indifference and an apparent reality of how much the district of Bradford was bothered about having a football team.
City are leading the way with making football affordable to everyone and, if our biggest crowds for years are celebrating promotion come May, it will surely become an initiative copied elsewhere.
People were asked to ‘pledge’ to buy a ticket and the numbers who did so were not enough. Given City failed to win a single home match and their feeble attempt to avoid relegation during this period, it’s perhaps to be expected the T&A post bag wasn’t exactly bulging. Nevertheless, the lack of response to the cheapest season tickets in English professional football felt both demoralising and embarrassing.
So what’s changed? Why are we now about to kick off the new season with just under 12,000 season ticket holders? A third relegation in six years occurred, yet the optimism among supporters for the season ahead is probably the highest it has been since promotion to the Premiership. It appears that the summer arrivals account for the late surge of interest in watching City’s first bottom division campaign in two decades.
Yet Mark Lawn’s investment in the club, while crucial and welcomed by every City supporter, would surely not be of enough significance to suddenly make lapsed supporters return. It’s the arrival of one of City’s sporting icons who must surely take credit for that.
It’s worth noting just how powerful the Stuart McCall factor is. Cheap season tickets or not, it appears several thousands are returning to watch Bradford City on the strength of his appointment. This shows the depth of feeling people have for our ginger hero. Stuart has been at the forefront of some of City’s more recent prominent moments, both happy and tragic. He has proved himself to be the ultimate hero and one that, crucially, is easy for everyone to identify with. He is loved by so many, including those who gave up watching City years ago.
After the previously poor response to the season ticket offer, few would have blamed Rhodes if he had abandoned the initiative last spring. He kept going, partly helped by behind the scenes support from Lawn. His long term aim was to get Stuart in, although this also looked unlikely for a time. With the offer not going well, Stuart remaining tight-lipped about his future and City heading for relegation; many supporters decided to vocally criticise our owner and the ‘get rid of’ brigade began calling for him to step down. Rhodes even briefly contemplated giving those people what they wanted, but thankfully decided to stay on.
His plan might not have looked successful for a time and his determination to wait for Stuart clearly cost City their League One status last term, but luck changed and the snowball effect of good news stories continues at a fast pace. Now Rhodes can hopefully sit back as the season kicks off with his efforts paying off. It won’t happen but, after Stuart gets his great reception from fans as he walks to the dugout against Macclesfield, it would be wonderful if a chant of ‘there’s only one Julian Rhodes’ rang out from all three home stands.
The season ticket offer is wonderful. I’ve written a few bfb articles calling for reduced ticket prices in the past. As someone who hasn’t been financially well off for a couple of years, I was acutely aware how expensive it was to watch City and I’ve had to miss some matches before finally been able to afford a season ticket again last season. I think it’s wonderful that, as ticket prices continue to rise nationally and the Premiership becomes more and more removed from reality, my club has taken this fantastic lead in making the game more affordable for ordinary folk.
Bradford City have been criticised in the past for not doing enough in the community, but this move is a significant step towards integrating the club as an important part of local people’s lives. Now around 11,500 of us will be visiting Valley Parade every fortnight and the new season promises to be exciting, carrying with it the promise of a promotion push.
It won’t be easy, Stuart doesn’t have a huge transfer budget and undoubtedly not all of his summer signings will prove successful. The loan system is being heavily utilised and some fans are already needlessly panicking because City have lost a couple of friendlies. The new investment from Lawn gives City a chance to push forward, but it doesn’t mean City have bucket loads of cash to spend. The problems of recent years are probably best illustrated by the return of Paul Heckingbottom on loan. It’s three years since he departed; yet he still remains the last left back City signed on a permanent basis.
Promotion this season would make for a wonderfully happy story; not just to a club that has forgotten what success is like, but for football fans everywhere. City are leading the way with making football affordable to everyone and, if our biggest crowds for years are celebrating promotion come May, it will surely become an initiative copied elsewhere.
If the fairytale ending of promotion does occur, Rhodes can be even prouder than he must feel right now. As fans criticised him last spring, many seemingly dismissed the fact he and his family had twice saved the club as a minor irrelevance. While this is ludicrous and sadly typical of some of our fans, Rhodes’ vision could be about to create a legacy no one could shrug off. It’s unfortunate that history will so far record Rhodes tenure as a time linked with failure and financial strife. With his wonderful offer, new investment on board and a City legend as manager; Rhodes’ plan is coming together and it’s to be hoped all of this hardwork will pay off.
If anyone deserves to succeed with City, it is surely Rhodes. Hopefully this season he can sit back and enjoy some success. It’s sure to taste even better than a Mark Lawn burger.
46 year old Mark Lawn has invested a chunk of his wealth in a half share of Bradford City and joins Julian Rhodes as joint chairman of the resurgent Bradford City.
Lawn made his money with Driver Hire - a driver recruitment agency in Bingley - and spent it wiping out his club’s debts. Julian Rhodes - as with the gusto of Lieutenant Colonel Travis - took a deserved delight in this day saying
We’ve got rid of all the debts apart from a small overdraft facility.
Laws investment is financial stability rather than team building funds but will allow City to concentrate revenue on the football side of the business rather than servicing the debts. Lawn will also take over as the public face of the club. The new Geoffrey Richmond in the nicest possible way.
Richmond’s dawn at City was brilliant but in the scheme of things all to brief. The new man at Bradford City could dip into the Geoffrey manual for tub-thumping but will do well to bang a less hollow drum than Richmond’s pushing energy and resource into building of more permanent structures at the club. The youth program begins to brings fruit and always needs augmenting, the scheme that is selling City season tickets for less than twenty quid more than Bradford Park Avenue ones is peerless in football in terms of an investment in the future of our club and the financial boost can be to this generation what kid-for-a-quid was to others.
Lawn begins with a club as low as it has been for many a decade and tired of the much heard mantra that the only way was up - down seems to have been the more commonly taken route - but his arrival coincides (not by accident) with Stuart McCall’s third coming and an increased sense of the positive around the club.
All of which is very much a new day and one which needs to be ceased with both hands because to return to the metaphor - this new dawn breaks over the last chance saloon.
Bradford City have confirmed that Stuart McCall will be returning to the club as the new manager. The former Bantams skipper shook hands with Julian Rhodes on the deal and is expected to be presented to City fans on the 1st of June following a two week family holiday.
McCall returns City after five years away at Sheffield United having previously rejoined in June 1998 when he skippered the Bantams to Premiership promotion. Previously McCall played for City from 1981 to 1988 with distinction taking the club to the brink of the top flight. He played and scored in the World Cup for Scotland in 1990. He was part of the Rangers team that knocked Leeds out of the European Cup. His nobility as a young profession following the fire of 1985 is marked with unspoken appreciation. He is - without doubt - the definitive legend of Bradford City and he is back.
His return today - a return which comes in preference the job at Sheffield United despite the word coming out of South Yorkshire - shows the meaning of that legend status. McCall returns at Bradford City to find a club on its knees and in doing so shows a massive faith in the club and the supporters.
It is up to the supporters - to us - to repay that faith. It is up to Bradford City supporters to put an end to the negativity and bad atmosphere that has blighted the club since the fall from the Premiership if not before. It is up to us - to all of us - to match McCall’s faith with some of our own.
McCall’s faith will be matched at Valley Parade soon with investment and aid for Julian Rhodes - Rhodes’s work in keeping City alive to this day is matched by McCall’s joining and has made it possible - arriving within the next two weeks that will mean that McCall’s first job at Valley Parade will not be to sell because we have been relegated but rather to start building a team for promotion. McCall may choose to sell Mark Bower or Dean Windass but - as BfB understands it - he will not be forced to.
McCall has shown the faith and it is up to all supporters to keep it. This can be the catalyst for this club turning round. If we owe Stuart McCall anything it is to take up an attitude of positive, positive, positive in matching the faith he has shown.
In being positive McCall returns to Bradford City to find not a club in its knees but an endless potential for the future. How many times did we see promoted teams from League Two flying by us in League One? McCall, Rhodes, the new investor can take heart from that. Should the innovation of Julian Rhodes’s season ticket policy be rewarded with a significant supporter boost then we could be on the brink of a push that could put the Bantams back into The Championship and then set us to push on from that.
McCall has shown faith and we must reward him for that by putting every resource we can as supporters into turning this club around into a place fit for McCall’s level of passion. Make no mistake about no matter what comes out of Sheffield United McCall has selected City over The Blades.
I’m sorry to say, dear reader, that we must have some secrets and I have been withholding from you the fact that Stuart McCall agreed to become City manager on Wednesday morning. When Terry Robinson talks about not offering Stuart the chance to manage The Blades because “(They) didn’t feel Stuart met the criteria necessary to get the club back into the Premiership” he speaks with forked tongue because while The Blades were lining Stuart up Stuart was confirming to City that he would be joining us.
Stuart has knocked back a good job at Sheffield United to show faith in us. We owe him everything we can do to ensure his and our success with him at the helm.
We owe Stuart McCall a repayment on the faith he has shown us. This club was going to Hell in a handcart despite the best efforts of many but this is the moment that everything turns around. This is year zero. This is Bradford City Resurrectus. Scratch that, even Jesus only came back once.
He is the resurrection and for this club he is the life.
Welcome, one and all, to the Third Coming.