BfB

English clubs owe more money than the rest of Europe combined. The huge debts at players like Old Trafford and Anfield are so great that UEFA’s Michel Platini is so concerned that he is trying to ride to the rescue with a rule that would exclude any team from the Champions League or the Europa League that is not in the black.

It seems that 53% of European football debt comes from the top of the English game and while the people in the top flight point to that fact that no only is the majority of debt – but also the majority of income – based on the Premiership. The TV Deals, the popularity, the money coming in they say justifies the red figures on the back account.

Platini – an egalitarian – sees things differently and while the rules he seeks to bring in are undoubtedly going to harm the English clubs from 2013-2014 when the Frenchman wants to begin enforcing the rule onwards one might doubt that it will harm the English football fan.

The benefits of The Glazer deal at Manchester United, the Americans at Liverpool, the Icelanders at West Ham United or the men of unfixed nationality at Portsmouth for the football supporter is debatable. The most shocking thing about Leeds United’s 1-0 win at Old Trafford in January for the East of Pudsey people I spoke to was not the gulf in the teams that had grown in the years since the clubs parted company but the increase in the price. It was £42 for a Loiner to get into the game, twice as much as it was less than a half decade ago.

What is bad for English football making the club’s less attractive for the investors who have flocked to the Premiership in the last decade or so might be good for the English supporters who for all the joy of seeing the “best players in the world” have suffered a counter balancing effect of a third of teams going into administration. Make club’s less desirable for investors looking to use the assets they purchase to mortgage the business and one makes the football club (rather than the football business) safer, in theory at least.

Of course this begs the question as to who owns football clubs if it is not the current ranks of investors and interested parties not all of which can be said to be moustachio twirling madmen. One answer is found at Valley Parade.

Mark Lawn and Julian Rhodes are a pair of local businessmen and for all the increasingly – and for me troubling – autocratic nature of one of the joint chairmen in his approach to planning at the club the previous plan he has followed has worked.

Worked not on the field – at least not in the medium term it was judged – but certainly off it. Mark Lawn arrived with a plan – a plan that Julian Rhodes had hoped for for sometime – of the club working within its budget and living in its means and we are told that this plan has worked.

Bradford City are one of only two professional English football clubs who are in the black. Lawn and Rhodes’s plan worked, that is why it would be nice to know what the plan is now and why I’d hoped that Lawn would come out with his arm around Peter Taylor with a contract that lasted for years and announce that nothing at Valley Parade would change, aside from the manager. That he still believed in the long term planning and stability that had got us to the point where we lived within our means that that Peter Taylor would be given that stability and ability to avoid having to boom or bust to keep his job. Alas he did not.

Nevertheless if it is true to say that City are in the black – the news was written to a fan and is mentioned in the excellent and once again plugged City Gent #162 – then the joint chairmen deserve credit and we shall keep our fingers crossed that this last month where the plan that has been us in such rude financial health is questioned that it has not been dumped.

It is an achievement for the club and everyone at it that at the turn of the decade that saw City go into administration twice that Bradford City have learnt the lesson and put being in the black as an a significant aim.

Michel Platini will hope that we still do because if things were to continue as they do now then in 2013 when the Frenchman aims to enact his new rules Scunthorpe United and Bradford City will be England’s only two entries to the Champions League.

Arresting oratory rarely comes from the most lucid speakers. Churchill’s finest hours came not from his desire to play with words but the bluntness of his statements. “I have nothing to offer but blood, toil, tears, and sweat” may flow off the tongue well but more importantly, it is guttural, basic.

As one decade ticks over to another there is a tendency to look back to the last and encapsulate and in doing some one piece of oratory sticks out above others. A couple of years from the start of the decade then manager Nicky Law delivered this damning pronouncement:

At some grounds the crowd are like a goal for the home team, here (at Valley Parade) they are like one for the opposition.

It is blunt to the point of offence and hastened Law’s exit from the position he had at the club but remains – despite two administrations and three relegations – the outstanding comment of the ten years perhaps because of the bluntness. It was the manager of the club at the end of his tether and is perhaps made more significant by the slide that followed Law’s exit. The gaffer – love him or loathe him – was issuing a warning to supporters. He was not the first.

Ten years before IPC Magazines – those people behind Roy of the Rovers and NME – had asked all 92 clubs what music they ran on to the pitch to. This was before the Sunderland’s use of Republica’s Ready To Go updated run-on music and years before Burnley perfected it with Arcade Fire’s Wake Up (Coyle, leaving that, you must be mad) amid the usual Z-Cars of Everton and Newcastle’s Local Hero came not the name of a song but an anonymous comment from Valley Parade.

We usually run out to total silence

Both phrases talk in terms of warnings and strike hard against the memories of Valley Parade after Gordon Watson’s goals against Barnsley, against Liverpool in 2000, against Blackpool in 2003 but anyone who has followed City – especially those who follow City on the road and have heard the contrast between VP and away grounds – knows that for the talk of “best fans” which is heard from all clubs the Bantams backing at Valley Parade is almost always underwhelming.

The City Gent’s Dave Pendleton talking about the rising Ultras movement in English lower league football commented on how fifty Accrington Stanley fans were able to out-sing 11,000 Bantams in Valley Parade. There are many reasons for this – the movement from standing to all seats, the breaking up of singing groups in the stadium, offish stewarding and so on – but Pendleton’s reflections are not isolated incidents.

At the time Law’s comments seemed to be petty, small-minded and ungenerous – the last actions of an Emporer before the fall of his Rome – but in retrospect they read as as stark a warning every issued to a footballing community. “Care for you club” – they seem to say – “because no one else will and you will suffer the consequences.”

The comments point to a helplessness – a desperation – of manager Law at the time. Some took his comments as a direct criticism of all but from the distance of years they strike one more as a man saying that he can only do so much. “I’m doing what I can,” they float, “how about a bit of help from the supporters?”

Within a couple of years a dozen people were sitting about the Goldsborough in Bradford trying to tie two ends of the club together, trying to riase enough money that City were not be put into liquidation rather than continuing administration, and no one had time to consider Law’s words but they rang around the chasm between the pub and Valley Parade with a mocking resonance.

Reconciling the two positions is difficult. Twice in the last decade Bradford City supporters showed summers of endless depths of passion, of stoicism and of belief to keep the club in business and able to play football through winters in which often the converse was true. Impatience was common, spinelessness frequent and, sadly, distaste poured forth. I heard it said by one of the dozen people who spent a summer raising the money to keep City going that the club was not just saved to give some people a place to moan every two weeks.

This decade was not a week old when Stuart McCall delivered a comment which to many echoed Law’s words and while they were less blunt than the previous manager’s they – for some – contained the same meaning.

If anyone wants to pack up and clear off, then I don’t want them here. That goes for anybody connected with the club.

Rumours following the comments – which the T&A’s Simon Parker attributed to being about the supporters rather than McCall pointed at – were that the manager was upset at the attitude of some of the directors perhaps specifically Roger Owen although one was also reminded of the infamous Brian Clough story which has the great man sacking three tea ladies he discovered sniggering at a Derby County loss. Negativity – Clough believed – undermined everything.

Certainly McCall was quick to point out that he was not criticising the supporters talking about the great backing they have had from the fans 6,000 of whom have signed up for Season Tickets for next season but as with Law’s comments some see this as McCall’s attack on the fan and want a similar response with the manager being stripped of his responsibilities.

Regardless of his intended target McCall’s comments apply equally to supporters as they do to the boardroom, the dressing room or elsewhere at Valley Parade. Clough and Law shared the belief that negativity aided the opposition and it seems that McCall has come to the same conclusion.

One has to wonder what Bradford City 2010 have been like were the reaction to Law’s comments not a ire that he should dare speak against Bradford City supporters but as a motivation to resolve to make what difference a full throated support can for a club? Poor atmosphere is common in football home ends up and down the country but it need not be the case and if atmosphere has a purpose in victories in football then the Bantams support could resolve to be the team that uber-supports rather than just another ground where nothing is ever as good as it could be.

Would we have seen Bryan Robson’s side slide away? Would we have seen the lifeless surrender of League One status at Huddersfield and at home to Leyton Orient? Would we have seen the wilting away of last season’s promotion push? Would any of these things been avoided had Law’s comments rung true and the type of support which often is only witness in away ends could be heard in the home sections of VP.

Certainly at the club the idea that there is a negativity at Bradford City has been noted. Mark Lawn has talked about the message board and making posters responsible for what is said in the hope that it would alter the tone while the moving of away fans to create a noisy Bradford End has been a qualified success with the atmosphere created by some way the most positive in the stadium, and the noisiest.

This website stand accused – from time to time – of “having a go at the fans” which is sometimes true but in this case is not. (Incidentally for my part I have no qualms about saying that on occasion I feel the need to point out unjustified negativity of a section of City fans and for those fans to bleat about being “attacked” or being the subject of having BfB “having a go” is an hypocrisy. If – in one example – a person is man enough to stand up in front of the fans around him – including a good few twelve year old kids – and call Joe Colbeck “a c*nt” then he is man enough to take any criticism aimed at him.)

This is an article about a nameless source at Valley Parade in the 90s, a manager in the form of Nicky Law in the last decade, The City Gent’s Dave Pendleton and another manager Stuart McCall in this one and it is about putting aside a pompous pride and thinking about what is best considered for the wider Bradford City community.

I’m a guy with an opinion, Some bloke at VP is just some bloke, Law was a jobbing manager, Pendleton is just a guy who writes a fanzine, McCall is a club legend and they all speak to the same conclusion about the effects of support and the detriments of negativity. What voice are we not going to ignore before this issue is addressed?

Note on comments An interesting debate on Stuart McCall is taking place elsewhere on this website which need not be duplicated here. Instead – and this is a departure from the usual track of comments – suggestions on ways to improve the mood, the atmosphere, the tone of the club are would be appreciated below.

Played 495, won 150, drawn 124, lost 221, scored 604 goals and conceded 728. As a decade, the noughties have been long and largely miserable for Bradford City.

It began with the Bantams scrapping for their lives in the Premier League under Paul Jewell, it has ended four divisions below and with typical pessimism over the immediate prospects of beginning the ascent back. Dashed hopes, repeated agony, fruitless endeavour. Even though the club’s history is littered with underachievement, the last 10 years have set some new standards.

In fact, looking around at others, it would not be an exaggeration to label Bradford City English professional football’s most unsuccessful club of the 00’s.

It hasn’t all been doom and gloom – five months into the new millennium was that never-to-be-forgotten afternoon City defeated England’s most successful club to seal Premier League survival. It prompted scenes of delirium as the final whistle was greeted by fans swarming onto the pitch to mob their heroic players and join in singing You’ll Never Walk Alone with the gracious Liverpool supporters. The bars in Bradford were heaving that night and we supporters dreamt of a future of top flight football as the mid-90’s momentum that had seen City climb from England’s third tier saw few signs of slowing. A fantastic day, but what’s next?

With each passing year of disappointment, that victory over Liverpool has given rise to another debate about whether it would have been better City had lost and been relegated instead. If City’s first top flight campaign in 77 years ended in heroic failure rather than plain heroic, City might have rebuilt more sensibly in the Football League; perhaps bouncing up and down like Birmingham. More likely, City might now be muddling along like a Barnsley or Ipswich; still having undergone some financial difficulties – for then-Chairman Geoffrey Richmond would have still spent relatively significant money and the 7.5 million pound new stand would have been built anyway – but strong enough to be a firm fixture in the Championship, a place we now aspire to be.

Instead David Wetherall’s headed winner paved the way for those six weeks of madness and almost complete financial meltdown two years later, with debts of over 35 million. The financial strife was self-inflicted and the damage is still endured now. Every subsequent failure since Dermot Gallagher blew for full time against Liverpool can ultimately be traced back to those six weeks.

The question of whether we’d use a time machine to fly back to May 2000 and warn a Liverpool defender to mark Wetherall in the 12th minute is one we’d all answer differently. Me, I’d like to think that one day the financial ball and chain will be removed and when it is the memories of that warm May afternoon will still feel as joyful as it continues to do now. Liverpool at home is a life moment I’ll always be grateful to have experienced, and I hope one day to be truly able to say it was worth it.

As for other great moments of the decade, City’s continuing existence will go down as the biggest achievement. It’s often a point of criticism from other fans that supporters who still talk of their gratitude for still having a club to support are excusing subsequent underachievement and need to move on. I agree to a point, but the lessons learned in 2002 and 2004 are ones which cannot be forgotten.

It’s commonplace for lower league clubs to hit financial troubles and, as Watford, Southend, Accrington and Stockport take the national media’s sympathy spot this season, it’s always tempting to shrug the shoulders and mutter “so what?’. Like a typical Richard Curtis film we all know there will be a happy ending, don’t we?

In both of City’s spells in administration the prospect of the club’s termination was very real and very scary. That July morning in 2004 when it looked all over and fans stood outside Valley Parade, ready to mourn as the noon deadline for the end approached, was a day I was flying from the UK to the States, agonisingly stuck on an eight hour flight then a two-hour car drive before I could access any information about whether I still had a club to support.

The joy each time when at the last minute the club was saved and the relief as the players ran out onto the Valley Parade pitch for the first time since a few weeks later. It was easy to take it all for granted before, but the traumatic summers of 2002 and 2004 taught us to be thankful of this special relationship in our lives, which can cause us frustration and pain but that we cannot cope without.

Post-administration on both occasions, it was clear the immediate future was one of tredding water rather than a time to draw up blue sky five-year plans. Unfortunately relegation was not too far away both times – the common thread being the enforced lack of investment in the playing squad having disastrous results. City’s 2003/04 centenary celebrations were hollow as a squad of Premier League cast offs struggled dismally, setting a new Football League record for most single goal defeats in a season. In 2006/07 the squad depended on loan signings – those who did well quickly disappeared and those who remained failed to possess enough fight to rescue their temporary employers from the League Two abyss.

At other times, seasons often began with seemingly reasonable expectations of challenging for the play offs, but as the nights drew darker in winter early season promise drifted to usual mediocrity. The only season where promotion hopes remained in tact with less than a quarter of it remaining was last year, but then a talented squad’s form collapsed bringing with it that distressingly familiar feeling of despair.

There’s been little cup cheer as a distraction either, save for this season’s run in the JPT and the Intertoto adventure back in 2000.

Underpinning much of the decline has been musical chairs in the managerial seat. Jewell was controversially gone in the summer of 2000. His replacement Chris Hutchings exited 12 Premier League games later. The no-nonsense Jim Jefferies quickly waved the white flag on City’s Premiership survival hopes. He departed the following Christmas Eve with his rebuilding job struggling to get going.

The pace of change at least slowed then, with Nicky Law, Colin Todd and now Stuart McCall afforded more time to get things right. Bryan Robson did have a short spell after Law was sacked in 2003, but Captain Marvel talked a better game off the field than his charges did on it.

All since Jewell have been branded failures at City, but the hiring and firing policy has also played its part in the fall to League Two. If Richmond’s big mistake was to go mad for a month and a half, Julian Rhodes’ decision to sack Todd in February 2007 – with City three points clear of the relegation zone and displaying midtable form – is one to regret. Todd was ready to leave at the end of the season and, despite the handicap of losing his three best players, the chances of survival were far greater with the experienced hand rather than under the rookie tutelage of caretaker Wetherall, who’s concentration would have been better served on just leading the team as captain.

Todd was sacked for frustration at City being stuck in the mid-table of League One, now McCall is under pressure for so far failing to reverse the damage from becoming unstuck.

Not that Rhodes’ influence over the past decade should be dismissed by that one action. After Richmond’s borrow-heavily-self-reward-through-dividends-a-plenty policy failed disastrously in 2002, the Rhodes family – also recipients of those controversial dividend payments – did everything they could financially to maintain the club’s existence. A fortune built up through the success of their Filtronics company has declined through their obvious love of the Bantams, and though for a time they were helped by Gordon Gibb the Rhodeses were once again the only saviours around in 2004, alongside supporters who did everything they could to raise money to keep the club going over that summer.

One can only admire the Rhodes family’s resolve in attempting to put the club on an even keel again. There was hope in 2006 that then-commercial manager Peter Etherington was to ease that load and inject much needed capital, but in the end it proved a false dawn. At least Julian now has the added support of Mark Lawn since 2007. Rhodes has made it known he is less comfortable in the spotlight, and Lawn has over the last three years become the public front of house.

It’s to be hoped that, ultimately, Rhodes’ legacy will not just be saving the club twice, but to have made professional football affordable in a part of the country that is far from affluent. City’s demise to League Two should have seemed a catastrophe, but with Rhodes’ cheap season ticket initiative taking off and McCall appointed manager it was a club reborn.

The offer has so far being repeated three times and there is every indication it will continue for sometime. In League One, the lower crowds City attracted affected the atmosphere with the limited noise rattling around a two-thirds empty stadium. There are still plenty of unsold seats on matchdays, but the atmosphere is undoubtedly better for the season ticket offer bringing in 10,000+ supporters.

Though as Rhodes will have learned many years ago, success on the field is an outcome almost impossible for the board to determine. There has been a high turnover of players at Valley Parade ever since Jefferies told Richmond the flair players he inherited had to go. A cycle of underperforming players being replaced by poorer ones has continued through to League Two. When it’s a few players not up to the job it has hampered progress – much was expected of the likes of Dan Petrescu, Ashley Ward, Jason Gavin, Bobby Petta, Owen Morrison and Paul McLaren, but they and many others regularly failed to make the right impact – when it is almost a whole team relegation has followed.

Plenty of wretched team performances along the way – Stockport ‘01, Wimbledon ‘02, Sunderland ‘03, Forest ‘05, Oldham ‘06, Huddersfield ‘07, Accrington ‘07, Notts County  ‘09 and Rochdale ‘09. Though on other occasions the 11 players (or nine) have got it right and prompted giddy celebrations; defeating Chelsea in ‘00, a Benito Carbone-inspired Gillingham thrashing in ‘01, the last minute Michael Proctor equaliser against Burnley in ‘02, Bryan Robson’s managerial debut where City came from 2-0 down to win 3-2 in the last minute in ‘03, the five wins in a row of ‘04, completing the double over Huddersfield in ‘05, Joe Brown’s late winner against Blackpool in ‘06, Lincoln away ‘07 and Accrington away last season.

10 years is a long time, and for each of us watching in the stands it will have been a decade of personal change too. My perceptions and outlook on City has altered; I’m now older than many of the players and the obvious decline in quality of the playing staff since the Premiership means I’m more likely to admire players – Donovan Ricketts, Nathan Doyle, Andy Gray, Simon Francis, Dean Windass, Dean Furman and Carbone – rather than treat them as heroes.

This Christmas a thoughtful relative got me an Edinho t-shirt which I love but it also hit home that, over the past decade, there’s been few players who can come close to matching the feelings I had for our Brazilian striker. Of course we also live in a time of message board users ripping apart everyone connected with the club which makes hero status harder to achieve, and though this type of criticism existed in 2000 I was unaware of it – and much happier for that.

There’s still no better feeling than the joy of the ball flying into the back of the net and celebrating wildly.

I’m always thrilled by the experience of a feisty game where City are on top and all four sides of the ground are backing the players positively, urging them forward to score. All negative moaners are drowned out, all problems the club has to meet are suspended. The noise carries over the thousands of empty seats so they don’t matter, everything else in our lives has been left at the turnstile door for later.

This was the decade we nearly lost all of this. It may go down as one of most unsuccessful periods in the club’s history, but the noughties have been unforgettable.