Williams and McLaughlin in the reserves win over Gateshead

Both defender Steve Williams and keeper Jon McLaughlin played in Bradford City reserves’ 2-1 win over Gateshead.

The Heed – who are second the the Conference and hoping for promotion to the League this season – scored though former favourite (of mine) Kyle Nix but the Bantams pair of Naille Rodney and Adam Baker gave City the win.

The Bantams gave a first start to midfielder Scott Brown along with new recruit Marcel Seip who played centre back with Andrew Burns at right back.

The win is City Reserves’ third victory of the season in three games having already gone to Rotherham and hosted Hartlepool coming out on top.

Archie Christie Day: Part 1/3

Early risers

7.15am on Thursday 29 September. The reception of the Cedar Court Hotel – just at the end of the M606 at the top of Bradford – is quiet and largely deserted, with a small smattering of smartly dressed guests peacefully reading newspapers or checking emails on their lap tops.

The tranquillity is interrupted by the booming voice of Archie Christie, Bradford City Football Club’s Chief Scout and Head of Football Development, as he enters the reception and welcomes BfB’s Michael Wood and Jason McKeown.

Christie shakes our hands warmly and hands us each a towel, before walking to a side door and bellowing “follow me.” We have no idea where we are going or what we’re doing; only that Archie told us we had to wear shorts today.

“It’s a deal-breaker.”

How did we get here?

With the season starting slowly for the Bantams and the fallout over Peter Jackson’s sudden walkout still fresh, summer arrival Christie has become the subject of much criticism from a small but vocal section of City supporters.

It was rumoured he wouldn’t let Jackson manage the club; it has been argued the summer signings who have not yet set the world alight are down to his poor judgement; even Christie’s role at Dagenham has been questioned in terms of how much value he actually brought to the Essex club. Throw in complaints that money is being wasted on the Development Squad when it should be channelled to the first team, and Christie it seems is an unwelcome outsider.

Christie appears to have very broad shoulders, but the criticism has clearly hurt a little. Early attempts to engage with fans by writing a blog were abandoned due to some fans emailing to say they didn’t care about his opinions. Some message board grumblings have seemingly been relayed back to him. Worst of all, two supporters managed to get hold of his mobile number and left some rather disturbing voicemails, demanding the Scotsman leaves the club.

So having become a reader of BfB, Archie contacted us out of the blue with an invitation to spend a day shadowing him as he goes about his job, so we can see and report on what he does for Bradford City. It is his way, we feel, of setting the record straight about how he operates – and the potential value it brings.

Many aspects of what we were to see on the day have to be confidential, though over the coming weeks BfB may be in a position to report on some of them. That said, Christie was true to his initial promise in that we were treated to a once-in-a-lifetime ‘access all areas’ type of day.

There was so much we took from the seven hours we spent with him; so we’re going to run a three-part special of what we experienced (parts two and three will follow Monday and Tuesday).

Along the way we interviewed Development Squad players, Peter Horne, Phil Parkinson, an agent and his head scout – their views will appear over this series. We were able to witness up close the first team players in action, meet the staff who work under Archie back at Valley Parade, and receive a friendly hello from Julian Rhodes. We got a fantastic appreciation of the hard work that is taking place behind the scenes – unseen normally by us regular supporters.

Although none of this would have been possible if we’d forgotten to turn up with our shorts.

Making an early splash

As it was the shorts were needed for joining him for a morning swim at the Hotel’s facilities, which he stays at regularly during the week. So we got changed and jumped into the indoor pool – with water colder than it looked – in order to embark on a few laps with him.

Appearances can be deceptive. This is no life of leisure for Christie – while we showed up bleary-eyed at being out and about so early, he’s been awake since 5.30am having telephone meetings with important people at two different Premier League clubs (one of which was a manager). This is therefore a well-earned mid-morning break, before Christie gets back to his phone that seems to ring twenty times per hour.

As we relax in the pool, football is naturally the main topic of conversation. Carlos Tevez is still in the news after refusing to play for Man City in midweek, and Christie is scathing in his views of the £200k per week striker.

Closer to home, he’s understandably feeling excited at having just secured a pre-season friendly tournament at Valley Parade next summer that will include Glasgow Rangers and Tottenham. The fourth club for this line up is not 100% confirmed yet, so Archie asked us not to disclose it to you – but if it comes off, it is a name that will overshadow the other two in interest it would prompt. Don’t bother booking a holiday for next July just yet.

Christie is full of enthusiasm for the Development Squad players he has signed. With great feeling he describes taking his Development Squad and eight youth team players to fulfil the reserves’ opening fixture at Rotherham – where others told him he was mad and that the team would be heavily thrashed by a strong Millers’ team – and they won 2-1.

After the previously injury-plagued Terry Dixon came off the bench for his first game in two years and scored the winner, Christie declared it was “the proudest moment of my career”. This from someone highly regarded within The Game for his achievements (he turned down scouting positions at Premier League clubs this summer to come here, has an impressive array of contacts and even once sat in the dugout with a country’s coaching staff at a World Cup Finals match).

In addition we talked about some of the criticism he’s been getting and about those shocking voicemails (we won’t repeat the language the ‘fans’ used here). He seems surprised to have received such a hostile welcome to Bradford, but is undeterred by it. It seems a natural time to bring up Peter Jackson and any role that he may have had in the former manager’s sudden departure. Archie talks of how much he respects Jackson as a person, and re-affirms it was a matter of resignation. Maybe one day Peter Jackson’s reasons for quitting will be made public, but that is down to Peter Jackson.

Archie is excited about the four year plan he is implementing, that is aimed at City returning to the Championship. He talked of how much passion he has for the club, how much sorrow he felt about the Valley Parade fire – looking in from the outside – and his despair about the last seven years of under-performance in the bottom two divisions. We’ll come back to this and more later on; when we we’re in a position to record his views.

A successful businessman in a position to retire at 40 – thus moving into football – Christie is not here for the money. He only receives expenses for the work he undertakes, and his only objective is to reignite a football club which has become directionless and desperate.

Fresh fruit and beans on toast

By the time we’re changed again, Development Squad players Andrew Burns and Scott Brown have arrived at the hotel for breakfast. Terry Dixon joins us soon after, while first team players such as Liam Moore, Kyel Reid and new signing Adam Reed mill about.

The Development Squad has been one of the major talking points among City supporters since it was introduced during the summer. So we had asked Christie if we could meet some of these players, to learn more about how they are finding the experience of joining the club. All three players are polite and softly-spoken. Perhaps curious as to what we are doing here, but certainly unfazed. Brown (still only 16) and Burns (18) are living in one of the Chairman’s houses (the Chairman not there), while Dixon (21) has been ordered by Christie to live with him at all times, so he can monitor the youngster’s battle to regain fitness.

“I’ve had a few injuries – dislocating my knee twice and having cartilage problems from the age of 14,” explained former Tottenham and West Ham striker Dixon when we asked him how he joined the club. “I’ve fully recovered from that now, it doesn’t swell up anymore. My agent got in touch with Archie and he said come down and see how you go. It’s going alright at the moment.”

For Brown, who signed from Scottish club Clyde, moving to City was a fulfilment of a dream. He said, “I’ve always wanted to play in England. I think it suits my game more. So when Archie came in for me I was never going to say no. I didn’t know what it was going to be, whether I would be joining the first team or the Development Squad. Turns out it was for the Development Squad, although I’m training with the first team now.”

Burns’ route to Valley Parade seems the most ordinary of the three, having been released by Bolton during the summer he was given a second chance by Christie. “I hadn’t been any where else previously after leaving Bolton, though I had a couple of trials set up,” he revealed. “But after speaking to Archie, then once I had been here a few days, I knew it was a good place to be.

“A lot of people have said to me, dropping down from Premiership to League Two, there must be poor facilities and everything. But for a League Two club it’s brilliant here. It’s a club in the wrong league, definitely. Hopefully it will start turning soon and we will get up there where we should be.”

With numerous players having been signed by Phil Parkinson since he joined a month ago, it would appear that the first team chances for the trio are limited. Yet in actual fact Christie is expecting them to make their debuts this season – an aim that Parkinson reaffirms later. With Dixon it’s a question of getting fully fit and he is currently on loan at Halifax, but soon he should be pushing for a starting place; while Brown almost made his debut against Wimbledon recently.

“Scott was four minutes away from starting on Saturday,” revealed Archie. “Flynn was struggling so Scott was starting.” In Christie’s view, Burns is about six months away from the first team and two years away from being the club captain. “Don’t be fooled by Andrew’s baby-face,” he chuckles. “In the Development Squad he’s my captain and he’s a proper captain. He’s big in the middle, he’ll be saying to others to keep going.”

On his potential debut at just 16, Brown seemed unfazed. “It would have been brilliant, but these things (Flynn’s recovery from injury) happen so you just need to get on with it, keep working hard, training hard and pushing for a place in the first team.”

“At Bolton I didn’t really feel like I was going to get that first team chance,” admitted Burns. “Here training with the first team and impressing the manager, you feel like you have a chance. Obviously Archie says I may not be ready just yet, for another couple of months.”

Dixon added, “Archie told me to be a part of the Development Squad for a couple of months to get my fitness and then push on for the first team. (Being at Halifax on loan) has been alright to be fair. Good set of lads there. Nice pitch as well. I’m getting game time and I haven’t had games in a while.”

We were curious at to the role Christie played with the management of the Development Squad. Did he take the training? “Never. never ever, ever. I only do contracts, development, strategy. Never take training. I have nothing to do with technical aspects whatsoever. That’s what I hire coaches for. Wayne Allison is the current Development Squad coach.

“I help the Development Squad by offering advice on all sorts. If they want to get a mortgage, if they want to get a car, if they want to get a driving licence – that’s what I’m here for.”

Yet talking to the three players alone as Christie ducks out to take yet another phone call, it’s clear they hold him in much higher regard than his own modest claims. Christie regularly drops round to the house Brown and Burns share to check “they’re not getting into mischief”, while he asks all three about their families as we scoffed down breakfast – all three taking the healthy options.

“If we’ve got a problem on the training pitch we go to our coaches, if it’s anything else we go to Archie,” explained Brown. Have you had an Archie figure in your careers before? Neither Scott nor Andrew had, and all three agreed that they viewed him as a surrogate dad. “Any problems you go to him and he’ll sort it for you,” added Andrew.

Terry laughed, “He’s completely mad!”

Aside from Archie, it was clear that the players also receive strong support from Parkinson, Steve Parkin and senior players; with Michael Flynn praised by Brown in particular. On his first game for City at Silsden in July, “It was a great experience, especially playing alongside Flynn. He has a lot of experience and he helped me out a lot during that game.”

As the players say their goodbyes and head off for training, we can’t help but feel impressed by their quiet but strong determination to build successful careers at this club. It seems all three are closer to the first team than we supporters might expect, and are excited rather than apprehensive at that prospect.

The young(er) ones

As the players depart Peter Horne arrives to kindly have a chat with us; more tea and coffee is poured.

Promoted by Christie to Head of Youth Development during the summer, Horne has almost become a permanent fixture behind the scenes – how many other Bradford City employees, if any, have been here since 1998, when he joined? “I’m a Bradford lad. Born in Bradford, lived in Bradford all my life,” he explains when we ask him about his ongoing loyalty. He’s turned down opportunities elsewhere in the past, but has probably never been considered more vital by the club than he is now.

Christie, who made a point of praising Horne when he joined, explained: “It was the first thing I did when I started, sign Peter on a four year deal. When I met the Chairmen I said ‘we need to sign Peter on a long-term deal’ I’d not even met Peter at that point, but I knew from his track record that we needed to sign him on a longer deal. I said ‘find him, get him in front of me and let’s get it done’.

“Players aren’t the most important thing at this club. It’s about the bricks and mortar and foundations we can build the club upon. That’s why Peter was my first signing.”

This promotion was great reward for the job Horne has done, largely behind the scenes, nurturing young players and generating sizable revenue through player sales over the years. He oversaw the negotiations for transferring for large fees the likes of Fabian Delph, Tom Cleverly and Andre Wisdom; often in difficult circumstances, such as the club been in administration and a weak position when clubs came knocking. Without disclosing names and potential figures, Horne and Christie are confident of securing more sales of the best young players to big clubs in future.

Christie said: “Looking forwards we’ve got to change the previous policy. We don’t want our best youth players to go to Liverpool, we want them to go somewhere where Liverpool will buy them (and City would benefit from a sell on clause). We’d rather they go to Glasgow Rangers or Southampton, play there for two or three years and get to 20 and then a big Premiership club comes in.

“You saw Jordan Henderson go for £20 million – that’s ultimately what we want. That sell on would enable us to sustain in the Championship for three years, just that one sell on. Or it would guarantee us promotion from League One, because we could buy three or four players for that.”

“A lot of supporters don’t see that,” adds Horne. “I get a lot of comments along the lines of ‘why aren’t we seeing any young players coming through?’ But it isn’t just about that. Our youth department is working in a different way. Yes we produce some players for the first team, but we’re helping to sustain things for the club.”

So what has changed this summer since Christie’s arrival and Horne’s promotion? Horne stated, “I’ve signed a four-year deal at the start of this year. And with David Wetherall leaving I had to restructure it all, I don’t do as much coaching now but I’ve brought in Steve Thornber from Rotherham who I’ve known for nine years. And we’ve restructured everything.

“I leave some jobs to Archie and the Chairman, and I just oversee the youth development. I promoted Alan Nevison into Centre of Excellence; he’s been working here for a long time. And so far it’s all working alright. Touch wood, it’s working alright.

“I don’t think I’d have the confidence with this whole restructure thing if it wasn’t for having in Archie – a father figure who has a different style. If me and Archie were the same it wouldn’t work.” Christie added: “We’re the opposite. He tells me how it is even if I don’t agree. We speak every day and have meetings three or four times a week. We plan the strategy from the ground up.”

Clearly Archie thinks a great deal of Horne, and the respect is mutual. “There are too many people that waffle and go around corners and round the houses, Archie just gets it done,” Horne said. “If it needs doing he just gets it done. We’ve never had that at Bradford City. It’s a great asset I think, what he does for the club – for example the Development Squad is something I think that we need. Not everyone in the Development Squad will get into the first team, but if we get a decent percentage of them in and considering how low it’s costing – it’s happy days all round isn’t it?

“The best thing that’s happened for our youth department is the Development Squad. Because now when the older youth players get to a certain age, we can offer one a pro and put others in the Development Squad and give them another six months to see if they develop anymore. So it’s fantastic really.

“If Archie wasn’t here, I’ve got to be honest with you I think that I would feel isolated. That’s what his role is, to link the set ups. But you know, if people don’t fit they’re not here are they?”

At which point Christie added, “Yeah if people don’t fit they’re not here. Unfortunately. That’s not arrogance, that’s just a fact of life. We’re club first, Peter and I. I phone him up asking ‘who are you going to watch tonight?’ and we’re both always going to games. Other people were at home with their families. Well their families aren’t more important to them than our families are to us. But we put the club first. Those people who don’t put the club first can fuck off. And you can quote me on that. That’s how I feel.”

With Phil Parkinson’s post-Wimbledon comments about a “losing mentality” at the club still fresh in our thoughts, we ask Horne how important a winning ethos is for the various youth teams. “It needs to be instilled at all levels,” he declared. “I’ve told the youth team that this year I’m not accepting anything but a winning mentality. Winning is really important and you’ve got to have it in at youth team level.”

In no time at all it’s time to end the conversation and prepare to drive with Christie to the training ground.

Talking to Horne is a hugely refreshing experience. As supporters we can often be guilty of only thinking about the youth team when the first team has lost and we’re sulkily wondering “where’s the young talent coming through?” But while Bradford City has had to sell its best youngsters before they were old enough for the first team, there’s little doubt the money this generated has been vital for the club and the likely continuation of this route will see those revenues continue. In future Christie will manage the negotiations of any such transfers with Horne’s support, and both agree this likely to result in securing even larger transfer fees.


Continued in Archie Christie Day: Part 2.

2011/2012 II/IV: The players

They can hardly lose – the players of Bradford City 2011/2012 coming in the season after the team were booed, jeered and dubbed “the worst in Bradford City’s history.”

Set against that the currently players – as a whole – can hardly do worse but with the club stopping focusing on promotion as the only aim and starting looking at Development as the means that end in a higher division then the players are individually charged with achieving personal aims.

So if the City players need to end the season having improved what should each player consider a success for the season, and what standard should they be held against?

Goalkeepers

A good season for Jon McLaughlin is a busy one. The keeper has kept his place in the squad while all around him have been released and retains the favour of supporters but thus far the former Harrogate shot stopper needs to be authoritative in his goalkeeping and commanding of a back four that too often looked nervous in front of him last season.

A good season is to keep the gloves all year, a bad one sees someone come in on loan and leaves McLaughlin looking for a new club after the season.

Martin Hansen‘s dream season is a first month – and then two more perhaps – where he is a brick wall for Bradford City and returns to Liverpool with Pepe Reina allowed to leave and the Danish custodian allowed to take over. That probably will not happen but a good display against Leeds United in the League Cup would help raise his profile and his season is all about showing he can perform in League football.

Defenders

Bradford City are Guy Branston‘s grand project. The defender looks at Valley Parade as his opportunity to add a final achievement to his promotions and play off wins and that achievement is to stamp authority on a team which badly lacked leadership last year. Branston’s sights are set higher than any other player for the Bantams this season and anything less than playing near every game (eighteen red cards in his career suggests that one might expect a suspension of two) and making sure that the men around him put in good performances and win clean sheets.

One of those men is Steve Williams who has two years left on his contract so perhaps this is not the “big year” that is being talked about for the defender but Williams needs to bring a more constant high level of performance. A good season for Williams is few mistakes at the back which tend to interrupt excellent displays, and it is nailing a place alongside Branston at the heart of the back four.

A good season for Simon Ramsden is one without injury. Since arriving at City Ramsden has put in infrequent but excellent performances at right back and central defence owing to injury and it seems that should he stay fit that Rambo will do well. A good season for Simon Ramsden is living up to the promise of his fleeting appearances so far.

For Luke O’Brien this season is about giving up childish things and graduating from being a good young player to being a reliable good player. For this year to be a success O’Brien has to go past his last season of being given the pass which young players to not needing such excuses and putting in mature displays most often.

For the forgotten man Luke Oliver it is hard to imagine how he can break into the side with Branston in his way but – eighteen red cards remember – a good season for Luke Oliver is to be the able replacement to be drafted in when needed. Whenever called on Oliver has played with enthusiasm and
professionalism. Not the best player in the world a good season for Luke Oliver is to not let anyone down when he is called on and – despite the moaning of the malcontent – he never has so far.

For right back Andrew Burns the season is all about development. City are looking for a loan deal for the young right back to give him a few months of experience. If the season is a success for him he will come back and put pressure on the first team. If he ends with a dozen appearances he will have done very well, half a dozen might be more realistic and is a good aim for the youngster.

Similarly Adam Robinson – who seems set to back up for Steve Williams in the role of mobile defender – needs experience and might hope to get a few months playing in the non-league but a successful season is winning a new deal after his initial first six month contract expires and perhaps getting a half dozen appearances in by the end of the season.

For Lewis Hunt and Robbie Threlfall a good season seems to be finding a new club. How Threlfall fell from the player who people thought was too good for us to one who is thrown out of “the worst team in Bradford City’s history” is saddening and the fact that the club seemed to keep him in preference to signing Jamie Green promises something for the left back from Liverpool but all in all a good season for both is to end it as a professional footballer, and good luck to them both.

Midfielders

No player shows the potential of a successful season better than Dominic Rowe. Rowe is in the team in the absence of Omar Daley and mirrors the winger’s style of play charging at defenders with pace but differs in his type of delivery. While Omar went for the cut inside and attack the centre Rowmar goes around the outside to the byline and delivers.

A good season for a first year professional is to play a half dozen or more games but the likes of Burns and Robinson have players in their way. Rowe has the opportunity to get into the team and make Peter Jackson stop the search for a replacement. A good season for Dominic Rowe is to play a dozen games, get a few assists and a couple of goals but Bradford City – it seems – need more from the young winger.

In other words City need Rowe to have a David Syers season where his first proper year sees him establish himself as a first team player quickly. Syers’ challenge this year is not only to avoid the often talked about “second season syndrome” but to advance his game. As good as he was in his first year when given the opportunity to boss the midfield himself Syers was found wanting. A good season for David Syers is not measured in how many games he plays or goals he scores so much as how many midfield battles he wins. He needs to be everywhere on the pitch, as often as he can be.

Exactly the same can be said about Michael Flynn. Seemingly unloved by Peter Jackson Flynn’s performances have put him back into contention but Flynn has been in the heart of City teams which had soft centres. The decision for the manager is on if those teams failed because of Flynn, or inspite of him, a successful season for City’s number four is to make that decision for Jackson. Like Syers it is not just games played but midfields won which will be decisive for the midfielder in the year, the final year of his City contract.

At the other end of his Bantams career is Ritchie Jones who signed a potential four year deal with the club and has been brought in – aged 24 – to be a big player. Having slipped down from Manchester United to Hartlepool United to Oldham Athletic Jones has reached a place where he needs to stop the decline. League Two offers the base ground for footballers. If one does not make it at this level, one is not a professional footballer for much longer.

For Jones there is a need to make this season the one where he cements a regular first team place putting him in direct competition with Flynn and Syers. A good season for Jones taking the opportunity of being a new face at a new club and making himself undroppable.

Chris Mitchell may end up undroppable because of his delivery from set plays. A fine crosser of a ball Mitchell seems to offer City the sort of delivery which has been missing since – perhaps – Nick Summerbee left the club but arriving as a full back come central midfielder it seems that the young Scot will have had a successful season if at the end of it no one is saying that he is only in the team because of his delivery.

Jack Compton‘s season will have been a success if there is a battle for his services in January. His loan expires in the Winter and should the Bantams be trying to prise him away from Falkirk who have seen something they want back from the left winger then he will have done well. A traditional winger, and very one footed, there are worries about how Compton will fit into a team and a division in which every player has to work hard to get results but a partnership between O’Brien and Compton could have something of the Wayne Jacobs/Peter Beagries about it.

If he can be a regular between now and Christmas, and if he can provide the ammunition for James Hanson and his former Falkirk team mate Mark Stewart then he will have had a good half season.

A successful season for Lee Bullock is filling in. Peter Jackson has said that he wants to keep the midfielder because of his versatility. Bullock has played right back, centre back, holding and attacking midfield and perhaps for Bullock success is not judged in how many games he plays but in how many positions he plays them in. Not only that but how many loan players are forced to come in to cover injuries. If at the end of the year Bullock has filled whatever hole appears in the team he – and Jackson – will have justified his place in the squad.

For Luke Dean‘s place in the squad to be justified the midfielder who lost much last season to injury needs to start establishing himself as a member of the match day sixteen which – looking at the options available – could be tough. One gets the feeling that unless Dean gets a very lucky he will spend the season frustrated. A good season for Luke Dean sees him push ahead of the likes of Mitchell, Bullock and Flynn in the pecking order.

The likes of Alex Flett and Patrick Lacey have more time. They need experience on loan and a fist full of first team games but the onus on those players is to prove that they are worth another deal. Flett’s contract is up at Christmas and so has to impress quickly, Lacey has until then end of the season.

The same should be said about Scott Brown but to do so would be to ignore the anticipation around the young Scot who has a buzz about his early appearances and abilities. It is said that after watching Brown for fifty minutes Jackson got on the phone to get a contract drawn up for the sixteen year old so impressed was he and while it would be far too simplistic to say that the player needs to break into the first team he – more than any other brought into Archie Christie’s Development Squad – needs to start pushing for a place in the first team squad. He needs to make himself the default option when the manager starts looking for options. A dozen appearances would be excellent, but the proof of Brown and the Development Squad is in the number of loan players brought to the club to plug gaps perceived in the squad.

Forwards

Of all the players at Bradford City James Hanson has the longest current commitment to the club. Hanson is signed up for City until the middle of 2013 regardless of performance (Brown and Jones have longer options at the club’s discretion) such is the faith which three managers have had in the forward. Hanson divides opinion in City fans and there is debate about the player but – for me – there are two schools of thought on the player: Those who see him as a superb forward capable of winning battles against almost every player he comes up against and possessing a powerful, able strikers arsenal, and those who are wrong.

Success for Hanson is to be injury free of course – he will not like a season like last year – but it is also to carry on his weekly battles with the defenders of League Two and to create for his team mates. A dozen goals would be a good return but the same number and more of direct assists would illustrate the worth that he should be having in a team.

Benefactor of those assists should be new recruit from Falkirk Mark Stewart who comes to the club with a reputation as an intelligent player with the ability to link up with his fellow forward. A good season for Stewart is eighteen goals, a poor one and people will be making jokes that he is only playing because Jackson needs a Mar… Stewart up front. Perhaps realistically if the club are hoping for promotion in two or three years rather than one then a good season for Stewart is preparing for a second year promotion push rather than being judged on what he does in the next twelve months.

If Stewart fails then waiting is Ross Hannah. The chances of the former Matlock man improving on his 53 goals last season are slim but the striker will look not only to be getting into double figures for goals but will also hope to give Peter Jackson a selection headache. Hannah has to make it difficult for Jackson to decide which of his strikers he should be partnering James Hanson with. A successful season for Hannah is a good goal tally and a enough starts to suggest that Mark Stewart was not the default choice and to earn the extension to his contract for next season.

All of which is also true for Nialle Rodney and more. Rodney has only a one year deal and needs to suggest that he deserves another professional deal. A half dozen goals would suggest that the young man is delivering on his promise but games will be tough for Rodney if City are doing well, unless of course he is the man scoring the goals which bring good results.

Nakhi Wells is in a similar situation. A player who shown impressive touches in his early City career but will struggle to get games if the Bantams are doing well, and if the Bantams are doing poorly may struggle when he was in the team. A good season would be around twenty appearances and a half dozen goals but opportunities are limited.

More limited though seem to be the future for Leon Osbourne and Darren Stephenson. The former seems to have lost his place as the bright young thing and is now a very average player who has not been able to nail down a position and perhaps a good season for him is to establish himself with enough games to have proved a usefulness. The latter – Stephenson – has seen four players join the club ahead of him and will hope to get a loan move to give him experience and perhaps a half dozen games in the first team by the end of the season and the odd goal.

Following the prevailing narrative

Pre-season allows a different view on football.

Nestled at the side of the pitch the players – who will be seen from the height of stands and the back of terraces – are up close and personal in front of a few hundred supporters. Players who look almost like a fleshly blur when at the far end of Valley Parade are right in front of you. Live and loud.

Very loud in some cases. Guy Branston’s “discussion” with the Referee at Nethermoor was the sort of language which very much would be both foul and abusive but not only did the officials do nothing about it they did not even break stride or blink, nor did the players. Par for the course perhaps, and not something one appreciates when watching from the stands.

Football is a sweary game up close and the players have nicknames, and they all end with “y” or “o”.

One thing one might notice about the players this season – not those on the field so much as those watching their team mates – is the fact that they are not wearing suits.

This time last year there was much talk about suits. The problem with Bradford City circa Stuart McCall was that the players were a shabby mess of leisure wear and lounging around and the solution in the new, sensible, and obviously better regime of Peter Taylor was to get the players dressing professionally. To this end Roger Owen provide the money to kit out the Bantams in a nice yard of cloth.

That was the narrative of last summer. The rise of professionalism under Peter Taylor and the need for things like overnight stays which would not see the season out and culminating with the clumsily named Make-Tommy-Doherty-Ride-A-Bus-All-Night-Gate.

Those things are not important now, or so the prevailing narrative of Bradford City tells us, because the key the success is the Twitter team and the Development squad.

The Twitter team aptly describing the trend started by Ross Hannah to use the social networking site to talk about the Bantam in a really, really, really positive way.

Hannah, Branston, Nialle Rodney. They beat the drum proudly for Bradford City and this is a good thing. You can buy the PR and good mood which has derived from reading the daily musings of the assembling City squad but it is safe to say that the people who brought you Santa Dave would not have invested in it.

The Twitter team strikes one as indicative of a good squad dynamic. Of young lads getting on well together and enjoying being footballers. It is many things good, and nothing at all to do with the need for suits which was so important a year ago.

Likewise The Development Squad and the rise of “Woodhouse Grove” as the training facility – a far cry but not a long way from “Apperley Bridge” which this time past year we were being told was suitable – are the essentials in the current story of the reconstruction of Bradford City.

Not that one wants to complain about these things. Almost everything that has happened at City this Summer has been a progressive step which will have improved the club at the end of the season regardless of promotion but the worry is that this time next year if promotion has not been reached will the Development squad be hanging up at the forgotten back of someone’s cupboard next to Roger Owen’s suit?

Will City players be banned from Twitter as their peers at Leeds United and would that move be trumpeted as increased professionalism needed to sort out something shabby. There is a cycle of what we are told is salvation one season being shoved out the door the next.

These things would seem dependant on the prevailing narrative of the club, and that is not a good thing.

The prevailing narrative is a powerful thing and one which governs how we view the club in terms of its progress and how the club view us.

City spun from being on our uppers to putting upwards of six figure bids in for players while Peter Jackson has moved from being the man who does not always say what he means when he swears that he bleeds blue and white to being the arbiter of truth when he says that Omar Daley has not been offered a deal by the Bradford City team he now manages. If it is the case that there is no deal then someone might want to tell Omar Daley that. Regardless this shows how Jackson has changed in perception at the demand of the narrative the club creates.

Like Taylor and his professionalism, and like McCall the Messiah, Peter Jackson as City manager is subject to his own narrative arc. He is cast as Saul, converted by the blinding light to the one true path and ready to make good for the faith not in spite of his wrongdoing but because of it.

So the Development Squad goes to Bradford Park Avenue while the seniors will entertain Premier League Bolton Wanderers in the first game at Valley Parade of the season.

Jackson is seeking a gatekeeper and will use both games to try out someone to perhaps replace the ill Jon McLauglin for the first game of the season. Mark Howards’ attempt to impress on Tuesday night was not impressive and so Iain Turner – a wanted man – will be given the chance to keep goal if he wants it against Bradford Park Avenue, or Bolton Wanderers, or both. McLaughlin’s illness keeps him out of both games. Goalkeeping coach Tim Dittmer has been given a squad number.

Simon Ramsden is expected to make a long awaited return against Park Avenue for a team which is thought to be mostly the development squad and Ramsden will feature at and he is expected to partner Luke Oliver in the middle of a back four with Lewis Hunt next to him on one side and Robbie Threlfall on the other. At times last season that back four could have started games for City. Andrew Burns and Adam Robinson could feature in either game but it seems that Peter Jackson is moving towards Chris Mitchell, Steve Williams, Guy Branston and Luke O’Brien as his first choice backline. Expect those to get a run out against the Trotters.

Jackson’s attempts to pair new signing Richie Jones and player of the season for the season where there was no player of the season David Syers met with mixed returns on Tuesday night and the Bantams looked a sterner outfit with Michael Flynn alongside Jones. Flynn seems to be being edged away from the Bantams first eleven but has responded in what seems to be typical fashion for the Welshman with some gutsy performances suggesting he will not go quietly into the night.

Should he play on the Friday night the future for Flynn may have been decided, if not then he has a chance of staking a claim. The development squad against Avenue is expected to feature Patrick Lacey, Alex Flett, Luke Dean and perhaps Lee Bullock while Bolton will face a midfield of Jones in the middle, the impressive Jamie Green on the left, Dominic Rowe on the right and one of the Flynn/Syers/Bullock mix in the middle.

Leon Osbourne is looking too developed for the development squad but not enough for the starting eleven. Scott Brown could play in either squad. Scott Brown is the future.

Up front Jackson is expected to give Nialle Rodney and Nakhi Wells a chance for go at Park Avenue as he tries to get a deal for Wells with Mark Stewart and James Hanson looking favoured for the Bolton game. Ross Hannah is in the middle, a decent place for a forward. Darren Stephenson, already, is starting to look like like he will struggle to get a chance.

Hannah, of course, is not for playing now. He is to be thrown on with twenty minutes left of the Leeds game in the first week of the season and to snatch a goal. That is his narrative, and deviation from it will cause some upset.

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