Manager / von Neumann / Advantage

A small group of scientists asked a larger group of scientists who would best represent the intelligence of human kind and, with as much of a consensus of scientists every give, the answer was John von Neumann.

American-Hungarian von Neumann was a polymathic figure in science and his contribution to the fields he touched – which were many – were significant. His work on Quantum theory will shape Mathematics for the next 100 years, his work on The Manhattan Project shaped the history of the 20th century, and his work on Game Theory should shape the selection of the next Bradford City manager with his minimax theorem is our case in point.

In my limited way I will summarise it thus: When making a decision in any game theoretic situation a player will consider all options and select the one which minimises the maximum loss. Which is to say – in this instance – that when selecting a football manager players (in this case chairmen) will make the selection of the person who should things go wrong will go least wrong.

It is hard not to see this in action with Bradford City chairman Edin Rahic’s previous two selections. Neither Stuart McCall or Simon Grayson are bad managers and – and this is important – neither could be accused of being poor managers. If McCall were relegated there are some who would have defended him and Simon Grayson did do badly and is defended.  Both were acceptable appointments though and within the remit of what a League One club is expected to do.

This remit is discussed in the work of a slightly less intelligent but significantly more famous Mathematician John Nash.  The main thrust of Nash’s work was that game theoretic situations relied on the participants knowing the range of acceptable and common moves to them, and anticipating the range of acceptable and common moves available to the other players.

The Nash equilibrium also comes into play when considering the game theory of manager selection. There is an idea that the management of football club’s is a settled matter and a decision has been made on how it is done, and that any variation on that is to do it wrong, which means that football is in something like a Nash equilibrium.

Pardew

Except selecting a football manager is not a Nash equilibrium. The role that a manager does changes often. As recently as the 1990s managers used to sell in ground advertising. The Head Coach that Bradford City are looking for would expect that to be done by someone else no doubt, and would find that scouting is done by another person, and one does not have to agree with this breakdown of work that to accept that the role of manager changes.

And should the role change then the demands of the role changes and so does it’s remit as does the profile of a person who would do it well. von Neumann’s minimax theorem is the way which football deals with this.

The desire of chairmen when making the selection of a manager is to make the choice which is least likely to be a very bad choice which very often is the best available of the group of football managers looking for a job at any given time who have experience at the level you are at.

I am not even a tenth as smart as John von Neumann but I feel certain that he, as I, would call this The Alan Pardew Effect.

Unfair

Edin Rahic and Stefan Rupp have a list of League One’s Alan Pardews ahead of them and von Neumann theorem would tell them to pick a name from that list. No one person the list will give them an advantage over any other but, at the same time, no one will give them a significant disadvantage. If there are managers who can be found lower down the leagues but who are in effect passing through to find them requires someone to break out of minimax and risk an outcome which does not minimise maximum losses.

So, for example, were the 29 year old Bolton Wanderers player Stephen Darby be offered the role of player manager at Bradford City – and he seems like a qualified man for that role – there is a risk that Darby will manifest zero abilities in the role and the club will loose a dozen games before sacking another club legend. However Darby would seem to have all the indicators that a player can show that he will be a good manager and should he be an Eddie Howe the decision to give him the job will pay far better dividends than appointing any of the League One Pardews.

Two things allow Bradford City to follow this find of approach. Few people seem to expect much of the next management appointment and there is a small but verbal section of fans think that the club is going to be relegated to League Two next season although the chairmen believe that the manager should over-perform and – by definition – expecting one of the League One Pardews to do this is against logic.

Credulity

In selecting a new Bradford City manager Edin Rahic and Stefan Rupp a continuum of choice. At the one end they can pick from the list of what we might unflattering call League One Pardews and hope for an uncharacteristic over-performance knowing that an under-performance would not damage the club in a way which is beyond repair. At the other end of the scale is as far away from that list as is possible while still appointing someone who is a credible football manager with the stretch in credulity being the commensurate amount as is justified by the abilities of the target, should such a target be identified.

Which brings us to Nick Cushing.

Cushing is probably not going to be considered by any Football League club this season yet he won the Women’s Super League with Manchester City last season. He is, of course, in possession of an obscene level of resources at Manchester City but his reputation as a coach is very good. He is 33 years old and contracted to Manchester City WFC for sometime but that deal hardly seems necessary. Even the FA seem to believe that you need no ability as a manager at all to manage Women’s football.

If may, or many not, think that women’s football and men’s are non overlapping magisteria and you could believe that were a club like Bradford City to appoint Cushing they could be getting a superb manager or you could think they could get someone who has no relevant experience at all but my point would be that if the club are attempting to get someone who is disproportionately better than the standard of League One they need to find a candidate who has those qualities but is undervalued.

As well as appoint Cushing a club like City could look – and one doubts they would – at Mark Sampson who has experience taking England to a World Cup Final or, should they wish to annoy all the right people, Hope Powell. The level of experience on offer is not going to be matched by someone who got sacked by Scunthorpe Town, unless all that experience is irrelevant.

Instinct

The marketplace for football managers overvalues many irrelevant or partially irrelevant characteristics – such as one’s ability to play the game, or one’s connection to a club – leaving a significant inefficiency that can be exploited. As Arsene Wenger retires is it difficult to recall how hostile the English game was to the idea of overseas managers but Arsenal found they could replaced the entirely unimpressive Bruce Rioch with the Imperious Wenger because Wenger’s Frenchness saw him undervalued by English clubs who were hitherto happy to move around the same talent pool.

Wenger is probably the most celebrated example of a club getting a significant competitive advantage from recruitment. The Frenchman changed the way that footballers behaved at Arsenal, and his legacy is that every other team in the game duplicated the professional, thoughtful, tactical approach and a good number overtook him. This was able to happen because Wenger was undervalued in the marketplace and not just be the xenophobic. His extremely limited career counted against him in his home country as did his demeanor. Famously he was said to resemble a Professor more than a football manager. By ignoring all these points Arsenal were able to create disproportionate benefits.

To find a competitive advantage from recruitment Rahic and Rupp have to identify such areas of value negativity in the market and exploit them. That is exactly what the chairmen of Bradford City should be doing right now.

Come / Grayson / Go

Simon Grayson came and went from Bradford City so quickly that one might excuse him making few friends.

The manager was hired after Stuart McCall was sacked – and no one liked that – with a brief of turning around a slump which saw McCall’s team go from inconsistent play-off contenders to very consistent team heading for a middle of the league finish which would be finalised in May 2018.

Grayson failed in this. He failed for many reasons.

The squad had been split following one of the more serious disciplinary issues that a dressing room can face in January which McCall was ill-placed – and perhaps ill-equiped – to to counter. McCall was everyone’s friend but you cannot be everyone’s friend when sides have been taken.

The manager who can claim to have been promoted four times from League One seemed have enough of a grasp of a game to see what was going wrong both with that squad and during games and some of the time he could do something about that but not often enough to make a difference.

The chairman Edin Rahic had the finger pointed at him as the reason for Grayson’s failure. He has not paid Charlie Wyke a bonus that Wyke was due in the haste when Wyke had wanted it, or so we were told, and because of that Wyke and his fellow squad mates had effectively stopped playing.

How that story reflects worse on Rahic than Wyke I do not know but Rahic has become persona non grata at Valley Parade. He is autocratic they say, and he interferes. The same was said about Geoffrey Richmond of course and one suspects that Rahic would enjoy the same regard were the club to have the same success. Everything in football is seen though a lens of results on the field.

So the squad that was in the play-offs for eighteen months under Stuart McCall went to scoring a third of a point a game and Simon Grayson was on hand to say why.

It was not good enough.

Budget

A bad workman, the adage says, blames his tools. Grayson blamed McCall’s tools but – sensibly given the fact that Our Stuart was able to do far better with them than Their Simon – not because they were poorly assembled but because they were not costly enough.

A club like Bradford City – Grayson said – needs to put is resources into the First Team. One assumes that Simon said that to Edin, and Edin said to Simon that he and Stefan Rupp have a plan to develop young players, and to turnaround Academy released players and the two parties did not meet, or perhaps meet again.

The offer to the manager of Bradford City seems to be that you will get a budget to spend on the first team squad of between £2m and £2.25m and access to – and the obligation to work with – a development set up which one might guess costs the better part of £500,000 to support. That is money paying for squads with coaches who are paid to bring those squads on, who develop those players.

You get Tyrell Robinson, Reece Staunton, Josef Hefele, and George Skyes-Kenworthy and you get at least a half a dozen other players to consider. If you are a football manager you might find that attractive – raw talent and all – or you might also think that you’d rather that money is spent a contract for a senior professional or two.

If it is the latter then you would probably not be the man for Bradford City. And not just today.

Unpleasing

If there is not something that strikes you as unpleasant about the above sentences there should be.

Simon Grayson could not get the same performances out of the team that Stuart McCall could and, because of that, he wanted the dozen or so coaches at the club to be put out of work and the kids that they are coaching to be told to find a new club.

That is what focusing all your budget on the first team is. It is closing down anything that is not the first team. It happened under Phil Parkinson when the Reserve Team closed down and the path from promising youngster to first team member for Oli McBurnie was a broken path.

If you can imagine a Bradford City in the 1980s that did not bother with Stuart McCall, John Hendrie, or Greg Abbott then you can do what I cannot. A football club without the optimism that comes with player development is not really a football club I recognise. It is an artificial thing, a constructed thing, and gives up something too precious to be lost.

Simon Grayson wants to go down that route, Edin Rahic and Stefan Rupp do not, and so it seems like a good thing that there has been a parting of the ways.

Club / Preview

It will become obvious, dear reader, how little new Bradford City owners Edin Rahic and Stefan Rupp are like former Bradford City owners Mark Lawn and Julian Rhodes and how that difference is going to change the club over the coming years.

It was noticeable when talking on Radio Leeds that City’s James Mason told a story about how Stuart McCall – when he was approached for the City job in 2007 – was told by Julian Rhodes that had he not accepted the role then the club may fold. Indeed we might recall that the weekend after McCall’s final game Rhodes was faced with the same existential question over the club.

As Lawn and Rhodes recede into City’s history – where they will enjoy a luxurious place no doubt – one can expect lips like Mason’s to continue to loosen and the stories to tell themselves. When they do Bradford City will have moved on.

And moved on with Rahic and Rupp who are starting to generate warmth amongst City fans. Rahic took to a flat cap in Wednesday night and impressed people. His plan is to prepare a club for The Championship and allow football osmosis have its effect.

Having kept the season ticket prices “low” – of in German terms “high” – there was a move towards lower match day prices to £20. One wonders how far into a German model the pair will go and one assumes not to giving 50%+1 of the club away to supporters.

Rahic and Rupp’s changes to the club are glacial. There is much talk about improving the infrastructure around the club which had been previously underfunded with what seemed to be an effort from previous manager Phil Parkinson ensuring that as much of the budget was spent on the first team as it could be. It was noticeable that the new Bolton Wanderers manager has noted that he was not wandering around his new place of work in awe of the facilities he now had at his disposal.

A stark contrast to Benito Carbone’s statement that when he arrived at Bradford City he could find “Nothing that resembled a football club.”

City’s trusty facilities in Apperley Bridge have been subject to improvements but one wonders how much of Rahic and Rupp’s planning might include a move away to somewhere bigger, better, and more well suited. Peter Taylor had agreed a move to Weetwood in Leeds and Geoffrey Richmond was keen to build new facilities at the top of the M606.

City’s scouting structures have never been especially well stocked but in Greg Abbott Rahic and Rupp – and Stuart McCall – have appointed the highest profile person in that position the club have ever had signalling an increase in importance of the role. Forget Abbott as a former player City have never had a former manager in the role.

The importance of Abbott will become more obvious in time but from Rahic’s statements it seems that something of a transfer committee – or at least a transfer group think – has been build up where manager, chairman and Chief Scout get heads around a table to discuss not only the current transfer hunt but the plans for the future.

Assuming that Abbott’s future is not tied directly to McCall’s this gives City a possibility of institutional retained knowledge. Also it summons up the image of Parkinson and his Chief Scout Tim Breaker sitting down with Mark Lawn to talk over – rather than tell – which players they should be signing.

When do these changes manifest themselves? Slowly, one suspects, but in a determined way the fabric of the club around Bradford City is going to be different from this point on and different in a way which builds into place structures which have long been needed.

Unfamiliar / Preview

Matthew Kilgallon joined Bradford City on a one year deal from Blackburn Rovers bringing a level of excitement to some supporters at the end of a summer where things at Bradford City fell apart and were put back together again.

The usefulness of Kilgallon’s recruitment will be seen in time. He and Nathaniel Knight-Percival joi in the central defensive position and Nathan Clarke and Rory McArdle remain. This gives Stuart McCall’s Bradford City three or four – depending on your view on Clarke – strong choices to start in the middle of the defence.

At the other end of the pitch things are different and attacking options are thin on the ground. McCall arrived in June to find James Hanson still at the club he had left five years ago but one could argue that Hanson and his colleagues players in attacking positions: Mark Marshall, Paul Anderson, Billy Clarke; need improvements on last season’s performances to be significant.

Teams score goals, not players and while four of those mentioned above could be more creative than converting – the flick down from McArdle’s diagonal ball is an act of creation – none could be said to have created enough.

Tony McMahon’s withdrawal to right back form the right wing – where he spent a season under Phil Parkinson – is a curious move from McCall exactly because it removes the one player in the Bradford City team who excelled in creation last season.

Drop

His name dropped into the preview it is worth acknowledging that Phil Parkinson is going to have more of of an impact on Bradford City 2016/2017 than Stuart McCall will. Parkinson – who of course exited for Bolton Wanderers in June – built as much of a monolith as football allows a manager to create in the modern game at Valley Parade.

Parkinson took his backroom team with him to Bolton and his backroom team – it is reported – took everything they had worked on with them. Once again – just as with the situation a few months prior to Parkinson’s arrival at Valley Parade – the file cabinets that contained scout reports were empty and the structures around a football club were scant.

And it is this way because Parkinson wanted it this way. The former Bradford City manager had had experiences sharing out the power at a football club previously – most notability at Hull City – and found it wanting. Parkinson fought a hard fight against unspecified directors with unspecified roles to make sure that he had some control in every aspect of the footballing side of Valley Parade and he won those fights.

There was no pressure on Parkinson to develop young players and so Stuart McCall arrived to find no young players with first team experience. There was no pressure on Parkinson to create a squad which was sustainable from one season to the next. There was no pressure on Parkinson to develop a squad with resale value until new owners Edin Rahic and Stefan Rupp arrived at the club and – within a few weeks – Parkinson was gone.

Rahic and Rupp arrived to replace Mark Lawn and Julian Rhodes as Bradford City owners and began to talk about a future in which the squad was shaped around recycling the waste product of Premier League academies.

That last statement sounds needlessly dismissive and should not. If one looks at the example of The Chelsea Academy of the last fifteen years one can only think of a single player – John Terry – who was not waste. Millions are spent on players who are discarded for not reaching and elite standard but are able to be turned around and made into useful footballers.

A production line of turnaround players is as close to a business model as the game at lower levels has ever had and one which Rahic and Rupp believe they can benefit from. Clearly the club they bought was an ill fit to achieve that.

Mark Lawn and Julian Rhodes freely admitted that they could see no other way of the club going forward than someone arriving and injecting more money and, as the ultimate result of that paucity of thinking, they were prepared to give Parkinson total control of all football matters.

Which is not to say that Parkinson should not have enjoyed carte blanche to do any or all these things as he sees fit. Parkinson’s methods showed constant year-on-year improvement and perhaps would have continued to do so but without the manager ceding some control they would not have aligned with the owners.

Parkinson used many short term contracts, and Parkinson used many loan signings, and Parkinson was not entirely interested in developing young players, and if the club are now interested in long term permanent signings of young players then it starts from a negative position.

Which is a long way of saying that the 2016/17 season – the first post-Parkinson season – is defined by the decision taken by Rhodes and Lawn to allow Parkinson to be the entire centre of the footballing side of Bradford City. There was no institutional retention of knowledge – the scouting cupboard was bare – and that is the result of choices made before June 2016, not after.

Five

Phil Parkinson’s final finish for Bradford City was fifth in League One and it is that which – rightly or wrongly – Stuart McCall will be measured against in the next twelve months as will Parkinson at Bolton Wanderers.

Both measurements could be unfair. For Parkinson his record of first season success is thin and the Trotters would be better to be prepared to wait.

For McCall he is a manager who started late and without structures which are necessary. McCall has not walked into a Southampton where the manager is an appendage to a well run system. He is at a club which – both rightly and wrongly – allowed itself to be defined by its manager and who has now gone.

There is much work to do to replace Parkinson and while Rahic has an idea of the shape that he would like the club to take in the long term there is no reason at all to believe that any of the work ahead of McCall, Chief Scout Greg Abbott, James Mason or Edin Rahic can be achieved without any negative effect on performance.

That Bradford City that finished fifth last season is gone and progress must now be judged anew.

These are unfamiliar times.

Incommensurable / McCall

Officially announced new Bradford City manager Stuart McCall needs no introduction at Valley Parade and so let us not waste words with them.

And let us waste no time heaping praise on his playing career at City, at the FA Cup Final, at the World Cup, at Rangers. We know it was good, and he knows that we know it was good. We’ve been here before. Stuart McCall does not start his time at Bradford City ab ovo.

By appointing McCall Edin Rahic has joined a story en media res. The new City manager is the old City manager and in some ways he begins exactly at the point where he left the field having lost 1-0 to Bury in February 2010. The League Cup final, promotion at Wembley, Chelsea, Sunderland et al become a separate timeline that ended at Millwall and Phil Parkinson’s last game.

Rather than nothing being known about the new manager, everything is, and that brings with it a collection of nervousness about known quantities. Uwe Rösler would have brought with him questions, not so McCall.

With McCall we have answers on past behaviour, or at least we think we do, and the gnarling feeling in one’s stomach is the acceptance of that. It is the feeling of knowing what your birthday presents are.

McCall has been at Rangers, has been at Motherwell, and has been at Scotland and those qualifications need to disavow the most embarrassing of the criticism of him in the past – that he was “not a proper manager” – but from those experiences McCall needs to have learnt much to correct that course that he was on when he walked off the pitch after the Bury game five years ago.

Things that went wrong have to be put right in order that McCall be successful and some successful things need to be retained.

Ethic

McCall’s predecessor Phil Parkinson created teams which – through a peerless team ethic – dragged out results playing a direct game centred around not conceding goals. McCall’s Bradford City teams were in many ways the opposite of that. His teams worst characteristic was (and I exaggerate for effect) their ability to turn a poor decision about a throw in into a eight game winless run.

This is the greatest difference between the two managers. Parkinson build his team with an internal belief based on a spirit within the dressing room. There were times when this did not work and it was obvious that this did not work and times when it spectacularly did. It is impossible to imagine the McCall’s teams of 2007-2010 slowly grinding themselves back into a game at Chelsea when 2-0 down.

McCall’s teams, when they worked, were belief bubbles that players floated on. Remembering perhaps McCall’s best game – the 4-1 win over Exeter City – it was a projection of what Joe Colbeck could be to Colbeck and to the rest of the team that spurred the performance. This approach was not open to Parkinson who told the players that their achievements are the sum of their inputs rather than the fulfilment of their buoyancy.

Likewise ten minutes after Barry Conlon came on 2-0 down at Accrington Stanley the game was won 3-2 after the Irish striker caused mayhem in the penalty area. McCall cast the game plan at The Crown Ground aside in a way that Parkinson never did. When 2-0 at Chelsea (admittedly a different proposition) Parkinson’s team did not change how it played other than to play better. McCall’s ability to add a randomness to proceedings is a strength at times but was a weakness too.

Not only a weakness but a cause of weakness. When the belief is not in the dressing room and the player’s belief in each other’s abilities it is always subject to being assailed by external pressures. When Parkinson’s teams lost they looked at themselves and saw how they were good, and that how they would come good over time, but when McCall’s teams lost the looked at themselves to see all the ways they were bad.

Needless to say one hopes that the lessons McCall has learnt include an understanding of this and built it into his management philosophy.

Hope

Which leads onto a worry about losing the capacity that Bradford City under Parkinson had of being able to maintain a position within games. The term “game management” has become overused to the point of de-definition but recalling McCall’s celebrated 3-2 win at Accrington is to forget the times when games went beyond his side and they had little character to bring them back.

This is not uncommon but was uncommon under Parkinson who only rarely saw his City team more than a goal down. The ability to keep a game with grasp, even if it could not be grasped, is something that encouraged belief in the dressing room. City under Parkinson never lacked hope.

Yet so much of McCall’s managerial style was based around hopefulness (which is to say that his teams were never to be described as negative) that the nature of defeats like the 3-0 reversals to Rochdale and Accrington at Valley Parade came at a huge cost. To chase games at 1-0 down defensive responsibilities would be abandoned which would bring defeat, not victory, closer.

Those games were painful to watch in the stands and did damage to the squad. They were the counter to the sensational comeback but seemed to do more damage than those comebacks did good.

Another term used to the extent of de-defined is “stability”. It is not just manager retention, or squad retention, it is an environment in which lessons taught are understood and worked on, and improved, rather than one where behaviour patterns are random or seem to be random. McCall needs to have understood how to take the lessons from defeat but to not dwell on defeat and he needs to ensure that practise continues at City.

McCall the coach wins the praise of players for his ability to work with them but what is the point of having a coach to improve players if – as was the case – every twelve months the squad is changed drastically? Edin Rahic’s hopes of bringing in post-Academy players from top clubs seems to tie in with McCall’s skills but it will only work if there is a lengthy commitment to a stable development environment.

McCall can do this – arguably he can do it better than Parkinson – but the whole club has to be aware of the necessity of stability beyond the idea of just having the same manager standing in the middle of chaos.

Environment

Chaos perhaps being an apt description of 2007-2010 at times.

Stuart McCall created three teams at Bradford City and they can be summerised thus: The first one, the one that had a load of money thrown at it, the one that had a load of money ripped out of it; One might want to pretend against evidence that money is the governing factor in football but experience tells us otherwise.

It is rare that one finds a disharmony and successful football club. There are exceptions to this rule but more often it is accurate as it seemed to be in McCall’s first period as manager of the club.

Because there is a telling of history that is entirely manager-centric that is applied to Bradford City over the last decade. That Phil Parkinson arrived and – by virtue of his being a better manager than all who proceeded him – the club turned around.

This empowerment of the manager to the auteur of success is very common in football as it is “>in history. It speaks to something romantic in us all – that a single person can create wonders – and that romance is the hope that one such person might come and turn the fortunes around.

And the counter to that is that anyone who is a manager at a club that does not succeed has failed, rather than the failure being common or shared, as seems most often to be the case.

The reason Liverpool have not won the league since Kenny Dalglish left is because Kenny Dalglish Great Man theory says obviously untrue.

There is another view of history which would have it that Bradford City in Stuart McCall’s first time at the club was – to be frank – a mess.

This is an unpopular view and one that people are criticised for voicing. The perceived wisdom is that the club was making purposeful and direct steps back to the rude health as early as 2007 and that left it in good condition when Edin Rahic and Stefan Rupp bought it. That wisdom does not correlate with what we know of the times.

You can pick your own example of this. What was going at Valley Parade when a deal was done with Royal Montegnée that brought Willy Topp to City as the first in a partnership? Did McCall want (W/B)illy and if not why did he get him? What was going on when Phil Parkinson – in the glow of the greatest FA Cup shock of all time – was seemingly forced to onto bended knee to apologise to two directors for pointing out the obvious problem with the pitch at Valley Parade?

What happened to the link up with RIASA? Was it a success or not? Why did the club employ Archie Christie to do one job and the manager Peter Jackson to do another when it would be generous to say that the two men did not work well together? Who wanted Christie at the club? Who didn’t? Why was Paddy Lacey signed on sixteen times the wage of Nahki Wells? Why did City end up paying £250,000 for a player that no one seemed to want at the club? Why was one of the chairmen serving up a spiteful fish course?

Only the most fanciful retrofit of history can call this a club pulling in the same direction.

Return, mentally, to the idea of the Bradford City squad being called in on a Sunday to play a game for a South African player that Mark Lawn had “discovered” and then having the game called off half way though and to be accused – according to then manager Peter Jackson – that they would not pass to the new “star player”.

That Jackson even let it happen, that Rhodes let it happen, that the architect of it Lawn let it happen, says so much about the state of the club at the time.

It all changed – for regrettable reasons – when Lawn took a step back and Phil Parkinson was able to take a team to Wembley. This consolidated Parkinson’s power at the club and all other directions were ignored, and retroactive considered ignored, because the idea of upsetting Parky by making him bring his team in to try out the South African lad risked too much.

And so the club had a single direction and benefited from it.

Which is what Stuart McCall needs to have learnt from his first stay at Valley Parade. When he was given a budget that required one squad to be ripped up and another build McCall should have said “no, that is not what I’m doing here. It will not bring us closer to what we want.”

If McCall is a different manager now this is how he needs to be different. He is a “legend” but that is an honourific afforded by the supporters and not the boardroom. He needs to use his legend status rightly rather than have it used to mask any number of curious goings on.

Fr example When one of the chairmen stopped talking to Stuart McCall in 2009 he should have asked supporters – publicly if he had to – just how the eight month sulk helped move Bradford City in the direction they wanted?

If a legend is not on the side of the fans he is not a legend.

A football club needs to have a single direction and everyone is adjunct to that. If the direction comes from the manager – as it did under Parkinson – then everyone at the club needs to stand behind him and anyone who does not needs to get out of the way.

If the direction comes from Edin Rahic then McCall needs to either understand that and be able to agree and support Rahic’s direction or he needed to have not taken the job.

But he has taken the job and while at the moment it is unclear as to what the shape of this new era Bradford City will be McCall, Rahic, Rupp et al need to be of one mind in this.

There is a view of the history of Stuart McCall as Bradford City manager that paints him as a capable manager in what was an increasingly dysfunctional situation. It is a view that writing BfB during the course of the years, and talking to the people involved, I subscribe to.

His capabilities are shown at Motherwell getting them into the Champions League qualifiers, the dysfunction at City was seen by Peter Taylor, and by Peter Jackson, and all the many messes which made the rise under Phil Parkinson so remarkable.

It is hard to say if that is the case and if McCall was a good manager in a bad situation, or if McCall is the failure in the Great Man theory that some say, or if it is some other history as yet untold about to shape the course of our club.

As Stuart McCall is welcomed back to Bradford City for a fourth coming we might be about to find out.

McCall / Recall

And so it was that Stuart McCall returned to Bradford City.

McCall – manager from 2007-2010, player from 1981-1988 and from 1998-2002 – has agreed in principal to replace Phil Parkinson at Valley Parade will see the former captain leave his current role as a coach at Scotland and return to full time management for the first time since he left Rangers in 2015. McCall also enjoyed success at Motherwell in the SPL.

His credentials at Bradford City are above reproach. For many he defined the club and his exit as manager was a painful chapter in the club’s history.

However his time as manager continues to divide supporters, as does his return. While McCall offers something of a safe place for Edin Rahic and Stefan Rupp – the club legend is always a popular figure – there will be a sense that having not been able to achieve promotion previously McCall is tried, and tested, and failed.

Whatever one’s thoughts behind that it seems that McCall was able to impress the German owners of Bradford City in a way that the other candidates – including supposed preferred choice Uwe Rösler – was not. His experiences as a player are impressive, and his presence in the Scotland set up adds to his knowledge. One wonders how McCall has changed as a manager since he left City, and how much that has played into Rahic and Rupp’s decision making.

McCall is expected to be formally announced as Bradford City manager before the week is out. There is also speculation that the incoming manager has started a recruitment drive at the club. Maybe his list of preferred targets and Rahic’s belief in who the club should be signing correlate.

When Stuart McCall arrived at Bradford City he was a club legend and while he was criticised (by me, although that was often ignored) there was this was tempered in a way it was not for his successor Peter Taylor. One doubts that on his return the Scot will have any illusions that his reputation is still stainless, or that it will not stain.

In full knowledge of how much easier it is to talk about football rather than do it, to coach players rather than take the responsibility of the big chair, to be a hallowed and separate club legend rather than get dirt under the fingernails to try improve things Stuart McCall return as Bradford City manager.

In my opinion that speaks much to the character the man.

Welcome one and all to the fourth, and different, coming.

Tedious / Multiplication

At some point in the future football supporters are going to realise that they know more about football than the media that make money out of them.

Today this can be seen in serious terms in Marseilles following violence around the England vs Russia Euro 2016 game. The initial attempts to write stories about “the English disease” seem to have struggled against social media showing events as they occur.

Perhaps the best way to sum this situation up is that the media which took 25 years to tell you the truth about what happened to football fans at Hillsborough are trying to tell you the truth about what happened in Marseilles last night.

More light is the story this morning that Bradford City – which is to say Edin Rahic and Stefan Rupp – have decided that Neil Redfearn is the choice for the vacant manager’s seat at Valley Paarde. The Daily Star reported this. That is the Daily Star that reported “I saw the killer smoke bomb” in 1985. Keep it light, Michael.

What are the chances that after a month in England Rahic has decided that the ineffectual former Leeds and Rotherham manager is not only a choice, but the choice, for the new managers role? I’d suggest that Rahic and Rupp might not even know the man’s name. How many twice sacked 2. Bundesliga managers do you know?

The Daily Star’s report is not even good rumourmongering. They have – one suspects – looked at the fact that Redfearn has no job and added to the fact that he once played for the club and probably not noticed the change in ownership. Perhaps Redfearn’s people want to remind all and anyone reading that he is available and some writer owed them a favour.

It is no more educated a report that all the reports linking Phil Parkinson to Reading were, and almost certainly no more accurate.

It is guesswork. And not even inspired guesswork.

Yet we, as football supporters, lend these fumbled in the intellectual dark a level of interest that they ill deserve. Because it is “int’ paper” we think it must have some truth to it. The media understand this and act accordingly taking our money as they do.

And it is easy to say that this is no problem at all. “It is just a bit of fun” but these people earn money by leeching of the interests of football fans and inserting themselves between clubs and supporters.

If we, as football supporters, decide we can do it all better ourselves (which I think we can, and that when this website was it is 25,000 a day pomp, we did – see comment below) we could cut out the people who make money by making things up and have the clubs talk directly to us.

Which, along with some honesty, would be a welcome change in how football works.

Untruth / Misinformation

If you are anything like me you probably spent a good deal of yesterday being lied to.

At 12:00 Phil Parkinson was due at a press conference where he would become Bolton Wanderers manager. He was late and the reason that was given by Bolton was that the new manager was stuck in traffic.

Of course he was not. Some two and a half hours later when Parkinson did take the the stage it was not the result of a traffic jam it was – as Bradford City’s official statement would later all but say – because the paperwork around the deal (which, lest we forget, is the deal and everything before is negotiation) had not been completed.

It is a white lie of course – stuck in traffic – and hardly anything to be especially upset about. Only it comes at the end of a week where where almost everything that seemed to come out of the Bolton Wanderers camp was – being kind – misinformation.

At the end of their negotiations with Parkinson the man himself would confirm that the club had made a contract through his agent some weeks ago. Once he had said that a lot of what had emerged out of Bolton in the last few weeks started to look like, at best, misinformation.

But one might be understanding to a need to not show one’s hand in negotiations was there really a need to lie about traffic conditions on the M62?

They have also told Parkinson that their debts are not what everyone says they are and that they will be able to sign players because their transfer embargo will be lifted soon. Very well, believe that too.

The Hunt

One should not single out Bolton Wanderers as especially egregious offender in this. They figure recently but are far from alone in seeing lying to football supporters – be they those who follow your club or not – a matter of course.

So much of the talk that comes out of football is colourful misinformation and most of this is considered to be fairly harmless. Teams overplay their chances, talk up their atmosphere, and do all those other things which sit comfortably on the side of “public relations” rather than lying.

And of course clubs deal in a marketplace where there is a negative result of allowing rivals to know you business dealings. This is obviously true in some cases. One recalls Bradford City flying Stephen Hunt from Ireland only to be told when he landed at Yeadon that Hunt had been contracted by, and would be signing for, Reading.

Even with the cover of secrecy that clubs protect their business dealings with Hunt was swiped away from City. It is impossible to say how many deals would be scuppered if there was no secrecy involved but then again it is also impossible to say how many would go along exactly as they do now.

All football club’s business dealings are treated as if secrecy is sacrosanct and the price of that secrecy is a practised dishonesty with supporters which I would suggest is unhealthy.

Unless one considers one’s self a consumer of a club’s football product then one probably sees immediately the problem that emerges when the community around a football club becomes used to the heart of that community habitually lying.

Look at any club forum on any discussion and there will be a theme running through that whatever the official line is, it is dishonest.

The football clubs that sit in the middle of our communities are thought of as having the ethics of politicians – and not the good ones – and for good reason. As the “stuck in traffic” suggests being dishonest with the community they are in is as natural as breathing for them.

Does it have to be this way?

Trouser

What would happen if a club decided that – as a core principal – that openness with the stakeholders in the community and transparency was the foremost concern.

In such a situation unless there was a critical reason to keep something secret it would be public. If a player wants to be paid £5,500 a week to play for the club then that would be known. If the club makes an offer for a player – in or out – then that would be known.

That someone might gazump a bid for a player is an obvious concern but players (and specifically player’s agents) are happy to tell our rivals who are interested that they had better make a move quick because money is on the table. At the moment what we have is not secret dealings, it is just secret from us.

Imagine if as soon as Bolton Wanderers made an approach for Parkinson, or Huddersfield Town made one for Nahki Wells, the information and amounts offered were available to all to read. Would the business of Bradford City have been significantly disadvantaged by this?

And while one could understand that a number of people would be upset by a searchlight being shined in all corners of a club’s business – George Graham would never have been able to trouser £425,000 in such a situation for example – the benefits could outweigh those concerns.

What those benefits are are, I’d suggest, that a fully informed community is better able to make judgements. Judgements on how the team should be performing, on how the business is performing, on almost every aspect of the club.

And better judgements make for a better community. #chairgate shows what a good community can be. If you are happy with, and see nothing other than, being a consumer of the Bradford City football product this will mean nothing to you.

History

That club’s are run with such secrecy comes from the origin as factory clubs owned by the bosses and watched working classes. When clubs moved to being privately owned the bosses became businessmen who held the same regard for the spectator as the paternal boss did for his employees. They were to be told what they needed to know and little more.

Now football clubs are part of an industry arm of capitalism they treasure secrecy as the source of a competitive advantage and Manchester United would no more reveal their plans any more than Apple would show you the next iPhone. In that they will leak it when it suits them.

Of course coming from the land of EV and 50%+1 this would be alien talk to Edin Rahic and Stefan Rupp. With the exception of three German football clubs are owned by the members and while the expectation is not total transparency from elected boards down the level of openness that Rahic will have experienced at Stuttgart is probably unheard of in modern English football.

Ultimately this subject rests on how one likes to be addressed. Football club treat supporters like children to be protected from the bad, told only what is good for them, and expected to behave as they are instructed.

I do not have that constitution and that cuts against my grain.

This week has been a good week for Bolton Wanderers but – were a Trotters fan – I would not appreciate being spoken to in such a low tone of voice.

Selection / Manager

First this then what? While the history of BfB remains unwritten if I were to follow our friends at A Post in doing so there would be a large chunk of that about the process of recruiting managers.

Because while Bradford City have not had to appoint a replacement manager for some five years in the five years before the practice was becoming so common as to have started to be tedious.

The transition from Peter Jackson to Parkinson was something of a disorganised fumble with the candidates being interviewed not understanding the remit of the role they were applying for. Colin Cooper is believed to have told Mark Lawn and Julian Rhodes that were he to get the job he would sack Chief Scout Archie Christie and Rhodes reply – as reported by Christie – was that Christie’s input on the manager would weigh heavily on the process.

At the time Rhodes and Lawn had wanted John Still the then Dagenham and Redbridge manager (who is now manager of Dagenham and Redbridge again) to take the position but were turned towards Parkinson as a better option.

Jackson’s appointment was a Sunday afternoon nonsense where it seemed that the club had decided that as a former player Jackson could skip an interview process for who would replace Peter Taylor and go straight to the manager’s chair,

Jackson had been working in a care home when he got the call to become a football manager once more. In my view he was barely adequate in his performance and the problems of his appointment were those of his departure. No matter how Edin Rahic and Stefan Rupp go about recruiting the new manager for Bradford City one doubts it can be worse than that period of the club’s history.

Peter Taylor had been an outstanding appointment to replace Stuart McCall bringing to the table a seniority which McCall lacked and a proven track record of success. Taylor’s time at the club is rightly not fondly remembered but it is his professionalism rather than the lack of material which stopped him from sticking a few boots in on the way out.

The Shane Duff fish story speaks volumes.

Taylor’s appointment is perhaps the model that Rahic and Rupp – and any other chairman looking – would best follow when looking for a new manager. Selecting a candidate who had achieved success is important but much more important are multiple successes across different situations.

This adaptability is probably what attracted Bolton to Parkinson. Parkinson has worked on a budget at City at first, and at Colchester United, and he has shown an ability to take on big occasions at Chelsea, Arsenal et al.

There is an element of confirmation bias in Parkinson’s appointment.

The news that Chief Scout Tim Breacker is leaving with Parkinson comes as music to the ears as the club badly need to readdress that area. Parkinson’s recruitment was becoming an problem at Bradford City. Of the players he was happy with Stephen Darby, Rory McArdle, James Meredith and Kyel Reid were all picked up a long time ago and if there was a faultline between Rahic and Parkinson along the idea of recruitment then one would struggle to suggest that the manager should have been allowed to carry on doing things the same way.

Likewise following the defeat to Millwall I expressed a concern that Parkinson had created a kind of Oakland Athletics in League One (The Oakland A’s being the subject of the book Moneyball) which was able win in the grind of week to week football but were found wanting at the sharp end of the season.

That concern was just that – a minor concern, rather than a fully stated question – and of course is denied by memories of Aston Villa away and Stamford Bridge but while the strength of Parkinson was his team’s ability to grind out results and sneak 1-0 wins that was a weakness when overplayed.

One should never be critical the the days of milk and honey ended but Millwall game illustrates this concern. In one of the forty five minute periods – the first – the Londoners dominated City and in the others the Bantams were arguably the better team but did not repair the damage done.

Perhaps more significantly to the concern is that in those three forty-five minute periods that followed Parkinson’s side did not seem as if it could repair the damage of being 3-1 down. Keeping game’s tight and nicking goals works over a longer period, less so in a two legged tie.

But would overplays this at one’s peril. Parkinson was an exceptional Bradford City manager and as Edin Rahic and Stefan Rupp look for his replacement they must hope to keep the best of Parkinson.

Parkinson’s teams were seldom out of games. Rarely were the side over a goal down and always did it look capable of getting something out of an encounter. One of the more compelling reasons to follow Parkinson’s City on the road was the fullness of the ninety minutes of football. Never being out of a game was a watchword of the previous manager, and hopefully will be one of the next.

This was in no small part down to the spirit Parkinson’s side had which was second to none seen at Valley Parade. One could write books about how the players aided each other through bad moments that stopped bad games and probably still not understand exactly how that team spirit worked. Suffice to say whatever it is needs to remain, as to Stephen Darby and Rory McArdle the chief proponents of it.

Finally Parkinson’s pragmatism needs to be a factor in the new manager especially when confronted with the stated iconoclasm of Rahic and Rupp who have a clear idea of how they want the Bantams to play (“High pressing, exciting”) but may have to accept as Parkinson had that tactics are created to suit players and situations. Parkinson’s final season at City was defensive by necessity. The new manager, whomsoever he may be, should hope to make sure that he understands this.

Gone / Parkinson

It would seem that Bolton Wanderers will confirm that Phil Parkinson is their new manager tomorrow after Bradford City’s new owners Edin Rahic and Stefan Rupp agreed to allow the long serving manager to talk to the Lancashire club.

Parkinson leaves behind him a Bradford City transformed from the struggling League Two team he inherited when they sat in 23rd position. His record of having improved the league standing of the team in each of his five finishes is impressive in itself but coupled with a League Cup final, wins over Arsenal, Aston Villa, Chelsea, Sunderland and Leeds United make a case that Parkinson is the club’s most successful manager in the club’s history in terms of the resources available to him and what he achieved with them.

Parkinson built teams of iron character with players who redefined, for me, unity on a football field and his legacy will be measured in the high watermark set for players who wear the shirt from now on in terms of the effort put in and the support given to team mates.

Legacy

While it is Parkinson’s abilities to make these teams of his overcome huge obstacles that will have him remembered – giving Chelsea a two goal start is a good example – his real successes are on the nuances of manufacturing a team which rewarded effort in support with effort on the field.

But it would be wrong to say that Parkinson did not have his detractors. There were many who were concerned with his style of play and how it focused on a long delivery into the final third. There were questions about his ability to recruit players to improve the team with the summer of 2015 resulting in a lottery of players none of whom worked out. There were also concerns about his willingness to bring young players into the Bradford City first team set up which contrasted with Edin Rahic and Stefan Rupp’s stated aims of developing talent.

Those questions will not need to be answered and Parkinson leaves Valley Parade having created a genuine symbiosis between supporters and team that becomes the next incumbents biggest asset and the now former manager’s lasting legacy.

Parkinson also achieves that rarest of things for a Bradford City manager in that he leaves on something of a high. He has not been sacked (well, only the once, and that was a few years back now), or forced into resignation, or hounded out, or told he would have not had his contract renewed, nor did the club or a majority of supporters want him to leave.

Parkinson was a good thing and – it seems – that good thing has come to an end.

Motivation

As Parkinson leaves suspicion is thrown on Rahic and Rupp as to how they could have avoided the manager’s departure and how determined they would be to have kept him. One could only guess at this but it would seem that Rahic had meetings with Parkinson and one assumes that at those meetings the two explained their approach to each other. Parkinson, one assumes, did not especially like what he heard from Rahic and decided that his career was best served elsewhere.

One can have one’s own thoughts on if Rahic should – when Parkinson told him that he wanted to carry on his career elsewhere – have told Parkinson that all the manager’s plans would trump all the owner’s decisions. While the change of ownership might have given Parkinson the pause to exit it seems unlikely that fundamental disagreements could have emerged in the space of two weeks that precipitated the exit.

Parkinson may explain his motivation but ultimately you, I, and Edin Rahic have to accept that he has made that decision and take it with good grace. That good grace to the likes of Gary Jones and Jon McLaughlin who return to Valley Parade as opposition players, rather than boos and backbiting, is another part of the Parkinson legacy and something best carried on, in my opinion at least.

Incumbent

And with Parkinson exiting thoughts turn to his successor and very quickly to Uwe Rösler who has been linked with the position since the new owners arrived although Rahic was quick to speculate that the link was created in the English press because both parties were German.

Rösler’s track record in management is not especially good enough to promote his name above any other candidates and one hopes his application is considered in that way. Linking Rösler seems to be educated guesswork as does linking Dutchman Huub Stevens.

Steve Parkin and the rest of Parkinson’s management team are expected to follow him to Bolton Wanderers and – experiences with Chris Hutchins colouring judgement – that may be the best for all.

Wandering / Parkinson

If Phil Parkinson is going to Bolton Wanderers – and at the moment it seems that he is not – then Edin Rahic and Stefan Rupp would be confronted by the perennial problems of Bradford City which dominated their predecessors tenure.

How does a football club give the manager total control while retaining institutional knowledge of how to bring success?

If Parkinson and his team were to leave, and it seems that he will not, then what at Bradford City is there to carry on the good work he has done? There is no Director of Football, no powerful Chief Scout, no Youth set-up turning out talent, no facilities that guarantee quality. It seems that the whole of the footballing side of Bradford City is Phil Parkinson.

Which is no bad thing.

Parkinson is the start and end of the football side of Bradford City because – one suspects – he wants it that way. His experience sharing power in a structure at Hull City that worked out very poorly. The club is shaped the way Parkinson wants it and that is probably why Parkinson is not looking to leave Valley Parade any time soon.

The manager as “club builder” is a massively out of fashion thing in football at the moment. Even the word “manager” is often not used to describe the man who picks the team who is often described as a “Head Coach” or “Chief Person Selection Architect” or similar. The structures to support the man who picks the team have long since bled over the lines that a person like Bill Shankly or Sir Alex Ferguson would have considered the remit of the manager.

And this may be no bad thing – too often clubs give a former player with no business, scouting, or planning experience the final say on everything at the club and a remit of a few months to start to show progress. Sharing the responsibility around a football club is a very good idea from the club’s point of view. The manager does not always agree.

Take, for example, the story of Rafa Benitez at Newcastle United. People all over Europe are scratching their heads as to why the Spaniard would go from The Champions League and Real Madrid to Tyneside and the Championship in the space of twelve months. The answer seems to lay in the responsibility Benitez has been promised by Newcastle United. He has been told he will have the final say on everything. That he can have the club builder at a club which (considering Leicester City are reigning champions) has genuine potential in European football.

No club of the size of Newcastle United in the rest of Europe wants a club builder manager. The offer is too tempting to refuse. Benitez could turn it down and find a club who want him to pick the team and sit on a transfer committee – and that might be a club that wins a league – but to control everything is to be the sole author of any success.

One assume that the same offers come into Parkinson – albeit under the radar – and are met with a response that unless control is near total then the City boss will stay where he is. Leicester City’s Claudio Ranieri is praised for how little of the set up he found at Not Filbert Street he changed. Winning the Premier League is massively impressive but it is a shared success.

Any success Parkinson has – and a promotion and a cup final is pretty impressive – he is the sole author of. The difficulties Mark Lawn and Julian Rhodes had – and Stefan Rupp and Edin Rahic now face – is how best to support Parkinson’s efforts without bleeding over the lines of his responsibilities.

Ultimate / Reasoning

The news that Stephen Darby and Rory McArdle will miss the first month and two months of the season respectively following operations leaves Bradford City in a position of having five players for the opening day of the season.

Of the entire City squad – stripped of those on loan or on contracts that run out at the end of June – Phil Parkinson has James Meredith, Mark Marshall, James Hanson, Josh Morris, Filipe Morais, Paul Anderson and Tony McMahon remaining (see comments below). With recruitment over the summer a problem for the City boss but with investment having arrived one wonders if things were not meant to be this way.

Edin Rahic and Stefan Rupp had declared an interest in buying City twelve months ago. One can assume that that interest became more concrete as the season went on. One wonders how much impact the German pair’s arrival had on Parkinson’s winter spending. Had the previous regime known they were selling the club would they have authorised signing players on deals that went beyond the end of the season? Would Parkinson have wanted them to?

Devante Cole – a square peg at Bradford City – left for around £45,000 and a loan deal for Jamie Proctor that became a short term contract. The money – one imagines – went into the books for negotiation making the club look healthier and Parkinson was not saddled with an eighteen month contract for a player (Proctor) who he probably would not want if he had improved resources.

The reported £85,000 for Gary Liddle caused a lot of upset and head scratching at the time but perhaps makes more sense now. The player is sold, the money goes onto the bottom line of the club, and Liddle is replaced with a loan player in Cullen improved the team. Again knowing that the club would be being invested in one might speculate that Parkinson would have been looking to replace Liddle with some Bradley Dack-a-like.

So Parkinson goes into the recruitment phase with a near clean slate which – if the James Hanson to Sheffield United talk come to fruition – could be even cleaner because of the approach to signing players adopted in the last transfer window.

As Alan Sheehan – who departed yesterday to Luton Town – might have been tempted to say. There is just an inner circle left at the club now and that seems to be the way it is supposed to be.

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