Issue Where is the plan as the search for a new manager starts?

As told by Michael Wood

As Mark Lawn and Julian Rhodes start to look for a new manager for Bradford City they no doubt have talked a few things over – assuming they do still talk – about what they want from this change they are presiding over at Valley Parade.

Perhaps they think they are about to kick start a revolution. They are not. The search for a new manager after less than 150 games – around three seasons of matches – is the status quo at the club. Since Trevor Cherry’s sacking in January 1987 no manager has been in charge of the club for longer than two and a bit seasons and City have had far more failure than they have success.

As they start looking for a replacement for Stuart McCall it might be worth Mark Lawn reflecting what what he is doing is not looking for new ideas and a new direction for the club but rather staying with the tried and tested methods of failure. Perhaps Julian Rhodes could point that out to him having been an advocate of keeping managers to an extent where two of his – McCall and Todd – are the two longest serving gaffers since Cherry.

Naturally it would be wrong to suggest that changing a manager cannot have success – although anyone who points to the changes at this club that brought us Chris Kamara and Paul Jewell should today be demanding Wayne Jacobs accent to the manager’s job – but given the period since Cherry and how frequently these changes have not brought success one could hardly call it a way to guarantee success.

More often than not in the recent history of the club changing manager has resulted in a worse finish in the league this season than it has last. Curiously the only two times in the last two years that the club’s manager on the first day of the previous season was the manager on the last day of the next the the club did not suffer this decline.

Nevertheless Geoff Twentyman, Tim Ward and Allan Brown are only remembered as the men who proceeded Brian Clough at clubs none of those clubs would think they made the wrong decision in replacing a manager. It works sometimes.

Then again not paying your mortgage and spending the money on lottery tickets might make you a millionaire, but will probably leave you homeless.

The problem with most football clubs – and with Bradford City – is that they crave success but try to cut corners to achieve it. They have no plan worth the paper it is written on.

The last three years at City are a great example of this. The middle season of McCall’s three saw him given a huge chunk of money to spend – against a transfer fee from another club – and a few months in whch to spend it requiring a revolution in the squad. When that failed a second revolution was needed to put back what was previously there and once again – in common with all football clubs in England in the last two decades – have once again found riches and frittered them away for the want of a plan.

Bradford City need better training facilities, we need better scouting, we need a better youth set up and the people who run these things at City need more backing in what they do. These are what a club can plan for and what increases the quality of the club.

One has to wonder what Mark Lawn’s plan for improving the club is? Does he have one? When he sits opposite people at interview is he going to be outlining the ways he is going to be improving Bradford City and looking for a man who can serve those aims or is he going to be looking for that potiential manager to bring the plan with him?

How is next season going to be better than this considering that the pointers of our recent history are that changing managers results in a deterioration in performance?

Where is the plan for improving the club? If it is simply changing the manager then that plan is a tried and tested failure and in backing it Lawn is taking a massive gamble not just with his money, but with our club.

Any new manager who arrives at Valley Parade will want money to spend to change the squad and aside from allowing dead wood like Chris Brandon to leave there is no increased revenue stream coming in so the club will have to borrow – Lawn has made it clear when he gave the club an advance on the Fabian Delph cash and not a gift of money – against the idea of increased revenues in the future.

So the club will end up spending money on players it cannot afford with the need for success which – should it not follow – will put the very future of the club at risk.

If Lawn has a plan to improve the club which is not just changing the manager then now might be the time to share it because failing that he cuts a figure of someone who believes they are innovating and pushing the club forward as he marches relentlessly down the path of failure.

Homeless, or a winning lottery ticket. What do you do with your mortgage payments?