Doing the right thing on the price of football

Q. What do you get if you travel 630 miles to watch your club play at Valley Parade?
A. After the sixty odd pounds you will put in your tank for petrol – a bill for £27.80 each.

Or at least that is what today’s cost of football survey tells us with City coming top of the League Two list of expensive days out.

A list that is – well – not right at all. The vast majority of people who go to a game at Valley Parade will be using the cheapest season tickets in professional football to watch the club and while a pie and a pint might set you back a bob or two the cost of getting into the ground – for most – is superb value.

The BBC’s figures show walk ups – to use the vernacular Mark Lawn did when talking about the 1,000 – 2,000 people who come to Valley Parade for a game who do not have season tickets including the supporters alluded to in the opening paragraph who would have travelled up from Torquay to watch the Gulls play City.

The same price would be paid for a guy who walked 630 meters from Bradford city centre on a Saturday afternoon and one wonders how often that happens. The door price at Valley Parade – over three times the season ticket cost – is expensive.

Need it be that way? BfB talked to Mark Lawn and he said that no one at Valley Parade had really considered bringing down the walk up price.

The pricing at Valley Parade is one of the things we can be genuinely proud of our club for. When times are hard for people Bradford City are not gouging into your pocket, they are showing a loyalty rarely afforded to fans in football. And they are doing the right thing.

Perhaps – in the interests of stability – City might look at the idea of the Price of Football survey and create their own shopping basket to tie the season ticket price at Valley Parade too. Football should cost the same as a trip to the cinema (currently VP is a bit cheaper), or a medium Pizza Hut Pizza, or three pints of bitter, or the average of these things. A built in escalator would stop the price of the season ticket falling behind inflation while underlining the message of cheaper tickets – that they align the price of football to other activities a person does.

And perhaps the walk up price should be the same. Tied to that figure with extra on top to reward people who commit their cash. If £7 is the cost of the City shopping basket then perhaps double it for walk ups. £14 is a more attractive proposition than £20.

That is fair, if old fashioned, thinking. A more modern and more radical approach would be to charge the same for both and to season ticket holders added value. Reductions on shirts, away travel, that sort of thing.

One doubts though that £6 – or £13 – difference will matter that much to the fan coming up from Torquay who obviously is following his or her club regardless of price. Those people deserve a medal for their commitment.

At the moment though the club is doing the right thing on pricing for season ticket holders and – if possible – it would be good to see them extend that where they can to walk ups. City are doing great things to keep football affordable for the fans who make the commitment to the club, it would be good to find a way to reward the most committed fans of other clubs, and set an example to the rest of the game as a way to do the right thing in football.

2011/2012 II/IV: The players

They can hardly lose – the players of Bradford City 2011/2012 coming in the season after the team were booed, jeered and dubbed “the worst in Bradford City’s history.”

Set against that the currently players – as a whole – can hardly do worse but with the club stopping focusing on promotion as the only aim and starting looking at Development as the means that end in a higher division then the players are individually charged with achieving personal aims.

So if the City players need to end the season having improved what should each player consider a success for the season, and what standard should they be held against?

Goalkeepers

A good season for Jon McLaughlin is a busy one. The keeper has kept his place in the squad while all around him have been released and retains the favour of supporters but thus far the former Harrogate shot stopper needs to be authoritative in his goalkeeping and commanding of a back four that too often looked nervous in front of him last season.

A good season is to keep the gloves all year, a bad one sees someone come in on loan and leaves McLaughlin looking for a new club after the season.

Martin Hansen‘s dream season is a first month – and then two more perhaps – where he is a brick wall for Bradford City and returns to Liverpool with Pepe Reina allowed to leave and the Danish custodian allowed to take over. That probably will not happen but a good display against Leeds United in the League Cup would help raise his profile and his season is all about showing he can perform in League football.

Defenders

Bradford City are Guy Branston‘s grand project. The defender looks at Valley Parade as his opportunity to add a final achievement to his promotions and play off wins and that achievement is to stamp authority on a team which badly lacked leadership last year. Branston’s sights are set higher than any other player for the Bantams this season and anything less than playing near every game (eighteen red cards in his career suggests that one might expect a suspension of two) and making sure that the men around him put in good performances and win clean sheets.

One of those men is Steve Williams who has two years left on his contract so perhaps this is not the “big year” that is being talked about for the defender but Williams needs to bring a more constant high level of performance. A good season for Williams is few mistakes at the back which tend to interrupt excellent displays, and it is nailing a place alongside Branston at the heart of the back four.

A good season for Simon Ramsden is one without injury. Since arriving at City Ramsden has put in infrequent but excellent performances at right back and central defence owing to injury and it seems that should he stay fit that Rambo will do well. A good season for Simon Ramsden is living up to the promise of his fleeting appearances so far.

For Luke O’Brien this season is about giving up childish things and graduating from being a good young player to being a reliable good player. For this year to be a success O’Brien has to go past his last season of being given the pass which young players to not needing such excuses and putting in mature displays most often.

For the forgotten man Luke Oliver it is hard to imagine how he can break into the side with Branston in his way but – eighteen red cards remember – a good season for Luke Oliver is to be the able replacement to be drafted in when needed. Whenever called on Oliver has played with enthusiasm and
professionalism. Not the best player in the world a good season for Luke Oliver is to not let anyone down when he is called on and – despite the moaning of the malcontent – he never has so far.

For right back Andrew Burns the season is all about development. City are looking for a loan deal for the young right back to give him a few months of experience. If the season is a success for him he will come back and put pressure on the first team. If he ends with a dozen appearances he will have done very well, half a dozen might be more realistic and is a good aim for the youngster.

Similarly Adam Robinson – who seems set to back up for Steve Williams in the role of mobile defender – needs experience and might hope to get a few months playing in the non-league but a successful season is winning a new deal after his initial first six month contract expires and perhaps getting a half dozen appearances in by the end of the season.

For Lewis Hunt and Robbie Threlfall a good season seems to be finding a new club. How Threlfall fell from the player who people thought was too good for us to one who is thrown out of “the worst team in Bradford City’s history” is saddening and the fact that the club seemed to keep him in preference to signing Jamie Green promises something for the left back from Liverpool but all in all a good season for both is to end it as a professional footballer, and good luck to them both.

Midfielders

No player shows the potential of a successful season better than Dominic Rowe. Rowe is in the team in the absence of Omar Daley and mirrors the winger’s style of play charging at defenders with pace but differs in his type of delivery. While Omar went for the cut inside and attack the centre Rowmar goes around the outside to the byline and delivers.

A good season for a first year professional is to play a half dozen or more games but the likes of Burns and Robinson have players in their way. Rowe has the opportunity to get into the team and make Peter Jackson stop the search for a replacement. A good season for Dominic Rowe is to play a dozen games, get a few assists and a couple of goals but Bradford City – it seems – need more from the young winger.

In other words City need Rowe to have a David Syers season where his first proper year sees him establish himself as a first team player quickly. Syers’ challenge this year is not only to avoid the often talked about “second season syndrome” but to advance his game. As good as he was in his first year when given the opportunity to boss the midfield himself Syers was found wanting. A good season for David Syers is not measured in how many games he plays or goals he scores so much as how many midfield battles he wins. He needs to be everywhere on the pitch, as often as he can be.

Exactly the same can be said about Michael Flynn. Seemingly unloved by Peter Jackson Flynn’s performances have put him back into contention but Flynn has been in the heart of City teams which had soft centres. The decision for the manager is on if those teams failed because of Flynn, or inspite of him, a successful season for City’s number four is to make that decision for Jackson. Like Syers it is not just games played but midfields won which will be decisive for the midfielder in the year, the final year of his City contract.

At the other end of his Bantams career is Ritchie Jones who signed a potential four year deal with the club and has been brought in – aged 24 – to be a big player. Having slipped down from Manchester United to Hartlepool United to Oldham Athletic Jones has reached a place where he needs to stop the decline. League Two offers the base ground for footballers. If one does not make it at this level, one is not a professional footballer for much longer.

For Jones there is a need to make this season the one where he cements a regular first team place putting him in direct competition with Flynn and Syers. A good season for Jones taking the opportunity of being a new face at a new club and making himself undroppable.

Chris Mitchell may end up undroppable because of his delivery from set plays. A fine crosser of a ball Mitchell seems to offer City the sort of delivery which has been missing since – perhaps – Nick Summerbee left the club but arriving as a full back come central midfielder it seems that the young Scot will have had a successful season if at the end of it no one is saying that he is only in the team because of his delivery.

Jack Compton‘s season will have been a success if there is a battle for his services in January. His loan expires in the Winter and should the Bantams be trying to prise him away from Falkirk who have seen something they want back from the left winger then he will have done well. A traditional winger, and very one footed, there are worries about how Compton will fit into a team and a division in which every player has to work hard to get results but a partnership between O’Brien and Compton could have something of the Wayne Jacobs/Peter Beagries about it.

If he can be a regular between now and Christmas, and if he can provide the ammunition for James Hanson and his former Falkirk team mate Mark Stewart then he will have had a good half season.

A successful season for Lee Bullock is filling in. Peter Jackson has said that he wants to keep the midfielder because of his versatility. Bullock has played right back, centre back, holding and attacking midfield and perhaps for Bullock success is not judged in how many games he plays but in how many positions he plays them in. Not only that but how many loan players are forced to come in to cover injuries. If at the end of the year Bullock has filled whatever hole appears in the team he – and Jackson – will have justified his place in the squad.

For Luke Dean‘s place in the squad to be justified the midfielder who lost much last season to injury needs to start establishing himself as a member of the match day sixteen which – looking at the options available – could be tough. One gets the feeling that unless Dean gets a very lucky he will spend the season frustrated. A good season for Luke Dean sees him push ahead of the likes of Mitchell, Bullock and Flynn in the pecking order.

The likes of Alex Flett and Patrick Lacey have more time. They need experience on loan and a fist full of first team games but the onus on those players is to prove that they are worth another deal. Flett’s contract is up at Christmas and so has to impress quickly, Lacey has until then end of the season.

The same should be said about Scott Brown but to do so would be to ignore the anticipation around the young Scot who has a buzz about his early appearances and abilities. It is said that after watching Brown for fifty minutes Jackson got on the phone to get a contract drawn up for the sixteen year old so impressed was he and while it would be far too simplistic to say that the player needs to break into the first team he – more than any other brought into Archie Christie’s Development Squad – needs to start pushing for a place in the first team squad. He needs to make himself the default option when the manager starts looking for options. A dozen appearances would be excellent, but the proof of Brown and the Development Squad is in the number of loan players brought to the club to plug gaps perceived in the squad.

Forwards

Of all the players at Bradford City James Hanson has the longest current commitment to the club. Hanson is signed up for City until the middle of 2013 regardless of performance (Brown and Jones have longer options at the club’s discretion) such is the faith which three managers have had in the forward. Hanson divides opinion in City fans and there is debate about the player but – for me – there are two schools of thought on the player: Those who see him as a superb forward capable of winning battles against almost every player he comes up against and possessing a powerful, able strikers arsenal, and those who are wrong.

Success for Hanson is to be injury free of course – he will not like a season like last year – but it is also to carry on his weekly battles with the defenders of League Two and to create for his team mates. A dozen goals would be a good return but the same number and more of direct assists would illustrate the worth that he should be having in a team.

Benefactor of those assists should be new recruit from Falkirk Mark Stewart who comes to the club with a reputation as an intelligent player with the ability to link up with his fellow forward. A good season for Stewart is eighteen goals, a poor one and people will be making jokes that he is only playing because Jackson needs a Mar… Stewart up front. Perhaps realistically if the club are hoping for promotion in two or three years rather than one then a good season for Stewart is preparing for a second year promotion push rather than being judged on what he does in the next twelve months.

If Stewart fails then waiting is Ross Hannah. The chances of the former Matlock man improving on his 53 goals last season are slim but the striker will look not only to be getting into double figures for goals but will also hope to give Peter Jackson a selection headache. Hannah has to make it difficult for Jackson to decide which of his strikers he should be partnering James Hanson with. A successful season for Hannah is a good goal tally and a enough starts to suggest that Mark Stewart was not the default choice and to earn the extension to his contract for next season.

All of which is also true for Nialle Rodney and more. Rodney has only a one year deal and needs to suggest that he deserves another professional deal. A half dozen goals would suggest that the young man is delivering on his promise but games will be tough for Rodney if City are doing well, unless of course he is the man scoring the goals which bring good results.

Nakhi Wells is in a similar situation. A player who shown impressive touches in his early City career but will struggle to get games if the Bantams are doing well, and if the Bantams are doing poorly may struggle when he was in the team. A good season would be around twenty appearances and a half dozen goals but opportunities are limited.

More limited though seem to be the future for Leon Osbourne and Darren Stephenson. The former seems to have lost his place as the bright young thing and is now a very average player who has not been able to nail down a position and perhaps a good season for him is to establish himself with enough games to have proved a usefulness. The latter – Stephenson – has seen four players join the club ahead of him and will hope to get a loan move to give him experience and perhaps a half dozen games in the first team by the end of the season and the odd goal.