More About Stockport County
The numerous season preview supplements produced at this time of year act as a reminder, if it were needed, that the hopes and expectations we City supporters have for the coming season are not dissimilar to the majority of League Two fans.
Much has been made locally about how last season’s promotion of the MK Dons and Peterborough has left a more levelled playing field, but we aren’t the only ones thinking such sentiments. Some clubs will look to Hereford’s unexpected promotion last season and be confident they can emulate it, others may be hoping it’s emerging young talent can push them forward in the manner of Stockport and Rochdale, while others are upping the wage budget in a bid to go for it. League Two may look weaker without the presence of the Dons and the Posh, but it’s likely to be just as competitive.
When considering who might be in the promotion shake up it’s typical to start with the clubs who have spent money, those who lost out in last year’s plays offs and those relegated into the division last season. The club record £170,000 that Shrewsbury Town has spent on Nottingham Forest striker Grant Holt stands out like a sore thumb compared to everyone else’s summer recruitment. Last season was one of underachievement for the 2007 Play Off Finalists but manager Paul Simpson will begin his first full season with expectations not much lower than at Valley Parade.
Holt made his name at last season’s play off finalists Rochdale, who are likelier to be up there come May. Keith Hill has worked wonders at Spotland and their counter attacking approach impressed last season. Arguably lacking a decent striker, the Dale will hope Halifax’s Jon Shaw can make the step up; especially as midfield playmaker David Perkins, twice the thorn in the side of City last season, has left.
Wycombe Wanderers parted company with manager Paul Lambert at the end of last season and welcome Peter Taylor – with more than a point to prove following a difficult couple of years. They will probably do better than the other semi-finalists of last season, Darlington, who have lost star players David Stockdale and, while not confirmed yet, Tommy Wright. Dave Penney spent big last summer but doesn’t appear to have significant funds this time around.
Elsewhere big things are expected of Lincoln City, who prospered last year under Peter Jackson before his time off through illness. New keeper Rob Burch was sought after by others, including City, while Frank Sinclair could prove a clever buy if he still has the legs. Chesterfield fans seem to dislike their manager Lee Richardson but have one of the best strikers in the division in Jack Lester, Alan Knill will be looking to continue his rejuvenation of Bury and they could be dark horses, while Grimsby has strengthened defensively and will hope young striker Danny North can fulfill his potential.
It’s a sad state of the continuing financial problems many clubs in the lower reaches of the Football League are suffering from that this year’s League Two relegation battle could be determined by point deductions. Three seasons ago Luton finished 10th in the Championship, but the odds are heavily stacked in favour of a third successive relegation and drop into non-league following the 30 points taken off them. Play off form will be needed just to stay up and, with the club still in a mess, that seems unrealistic.
Bournemouth and Rotherham’s hopes of merely beginning this season are still in the balance and respective 15 and 17 point deductions look like a best scenario. That may allow other clubs to breath easier but Chester City, another club with money problems, won’t be counting their chickens as they remember how last season’s dramatic collapse in form almost cost them their league status. Some of the division’s smaller clubs, such as Macclesfield, Accrington and Dagenham, will also be targeting the 50 point mark rather than any loftier ambitions.
Gillingham’s recent financial difficulties make it difficult to imagine they can achieve much beyond midtable but Port Vale, under former City defender Lee Sinnott, will be a better bet for an instant return to League One. The league’s new boys, Aldershot and Exeter, arrive with romantic stories of rebirth and should both be good enough for midtable, where they will surely be joined by Notts County, Barnet, Brentford and Morecambe.
The quality of League Two is derided by some, while others trumpet it as featuring real football and real fans. Last season many clubs enjoyed better form on the road but the ones who did make it to the division above were strong at home, too. This season’s League Two promises to be unpredictable, ugly and beautiful; and those successful in realising their pre-season expectations next Spring will probably be all three.
I guess that it can be difficult to adjust to life in the fourth division when your team has had a brief spell, two seasons around the turn of the millennium, in the Premiership. The eight consecutive seasons spent in the top two divisions saw so many changes to Bradford City’s stadium in particular and professional football in general that for those who had become supporters only after the promotion of 1996 the surroundings of League Two must be quite a shock.
Some of us, of course, had spent most of our lives watching third and fourth division football at Valley Parade and at away grounds of similar standard. The 1985 fire may well have brought about the biggest structural changes to the old ground, but there have been plenty more since. When we had played for so very many years in a ground with only 4,000 wooden seats and plenty of vast open terracing, the development of an all-seater, 25,000 capacity stadium with modern facilities suggested to the old hands that football really was changing for the better.
For those of us who watched our football back in the sixties at decrepit grounds, where toilets were, shall we say, basic and corporate boxes were about as real as the Tardis, the changes throughout the eighties and nineties seemed to befit the new era. We wanted to be treated as ‘customers’, not just as turnstile fodder. We wanted to bring our children along, knowing that they would be safe and comfortable. The nostalgic days when the youngest spectators were lifted over the heads of the almost exclusively male adult fans, so that they could sit at the edge of the pitch and see what was going on, were dead long before Mr Justice Popplewell and Lord Taylor were publishing their reports into safety at football grounds.
Those of us who had been young supporters in the sixties and seventies had lived through the escalating violence at and around football. If we had thought so far ahead as to wonder whether we would allow our own children to come with us to games, we would surely have shuddered at the prospect of bringing them into such an atmosphere. Much as we wanted to encourage them to be the next generation of supporters for our local team, we could not have risked bringing them to Valley Parade or any other ground.
I hope my fellow-survivors of the fire will forgive me for saying that perhaps we were fortunate to be Bradford City supporters from the late eighties onwards. We had already paid in advance a very high price for the progress that came in the next twenty years and are still paying a rather different, purely financial price for the promotions of the nineties. Victories on the field were watched from ever-improving stands; from more and more seats; and even after three-course lunches from in-house caterers.
The outsider would probably argue that the lurch back to the bottom division was attributable to the way the club was managed after the Premiership years, to the previous chairman’s ‘six weeks of madness’, to the two spells in administration and, generally, to that familiar malaise of modern football, overspending. We deserved what we got and shouldn’t complain about watching fourth division football.
Most of us don’t complain, although we wouldn’t be human if we didn’t compare the facilities at Valley Parade with those at grounds we haven’t visited for a few years. Not all lower league grounds are still rooted in the 1980’s. Some clubs have excellent modern stadiums, even though their teams are playing in Leagues One and Two. Others have at least a partial excuse for poorer facilities, having just come up from The Conference and with very limited finances to develop their grounds.
But it’s not just about seats and prawn sandwiches. What has really changed for the better in professional football is the attitude towards spectators. Directors have realised that they have to run their clubs on commercial lines. They have to treat their supporters more as customers. Safety is still an issue, so visiting fans are kept apart from home supporters. Stewards are not there just to show people to the right seat. It isn’t quite like working in a theatre. But then the Romeo supporters at the Old Vic don’t hurl insults at the Juliet fans, do they?
Bradford City supporters should be the last people to argue that other clubs should spend more on improving their grounds. Those who live in glass stadiums, etc. But attitude costs very little. I was quite getting the hang of being a ‘customer’. Some of the grounds where I have been spending my money of late have not had the facilities I had been accustomed to. But the clubs in question usually had genuine explanations and almost always gave advance warning. If I hadn’t been prepared to risk the uncovered terracing at Accrington, I needn’t have gone. They told us in advance, our club printed that warning in the programme and I went with my eyes open.
Other clubs have given me a choice of standing in the open or sitting under cover. Macclesfield, for example, told us in advance that there would be a limited number of seats available, so we got there in good time to make sure we were not left out in the open. They realise that not all visiting fans want to stand outside. Some do, but we less young ones have become accustomed to covered seating. So, within their understandably limited resources, well done to Macclesfield for giving us a choice.
And so it was that my travels around the fourth division had persuaded me that even the lower league teams had accepted the need to look after the fans, as far as finances permitted, and that they didn’t assume we were all teenage hooligans. But all that confidence in the better, more customer-friendly game came to an abrupt end at Edgeley Park, the home of Stockport County.
I’d been there as an away fan not that long ago. Three years back, on an early season sunny Saturday, we had had the ‘Macclesfield’ choice, except that the open area was seating, because Stockport had spent some time in what was then called the First Division, where all-seater stadiums were compulsory. This time around it was early March and the weather forecast was for strong winds and driving rain. So, once again I wanted to make sure I got a seat in the covered area. There’s nothing quite as bad as sitting in the pouring rain. If you are uncovered, somehow it feels better to stand up and get wet.
What a disappointment, then, to discover that, contrary to previous recent experience and in the absence of any pre-match advice, we were not allowed into the covered seats. They were to be kept empty. There wasn’t even the old explanation about keeping the fans apart. As I said, three seasons back we could sit in there, with the home fans much further down the touchline and well away from the visitors. But this time those covered seats were just empty, as if to taunt those of the visiting fans who really would have liked the opportunity to sit under cover.
A few tried to shelter from the driving rain by walking to the corner nearest to the empty seats, where the stand provided some protection from the strong wind and rain. The reports of the stewards’ reaction to that harmless and understandable movement do not make happy reading in the context of customer care. The situation was exacerbated for me by the news from a friend that he had been to the same ground earlier in the season and seen visiting supporters, admittedly in much lower numbers, in those same empty seats.
I thought all of football had long since cottoned on to the notion that for every young lad who was prepared to stand in the pouring rain with his shirt off there were three or four couples who wanted to bring their children into a comfortable environment. It’s called customer choice and, while football cannot safely give the fullest range of such choice, in most cases it costs very little and in all cases it encourages the very supporters professional sport needs to attract.
At the start of the week when 700 Bradford City fans turned up at Edgeley Park their club had just won a Football League award for a revolutionary ticket pricing scheme aimed entirely at making football affordable in one of the best appointed grounds in the lower leagues. Maybe we have got too accustomed to safety, comfort and affordability, all in one package. I know that if I’d been seeking to make a good impression and achieve a higher income for Stockport County, I would have taken heed of that weather forecast and given the visiting fans the option of paying the same price the Stockport fans paid at Valley Parade to sit in covered seats. Maybe the Football League could think about how it wants its clubs to treat their fans and advise on minimum standards (finance permitting) of customer care.
Stockport County 2 Bradford City 1 – League Two 2007/08
This weekend was the first anniversary of one of the more painful moments in Bradford City’s recent history. It was this time last year that nearly 4,000 of us travelled to the Galpharm Stadium for an incredibly important local derby against Huddersfield Town. With the battle against relegation becoming increasingly desperate, a good result was vital.
We were ‘rewarded’ with a feeble and pathetic performance, going down 2-0 to a mediocre Town side. Falling behind inside two minutes, there was just one woeful effort from Steven Schumacher which could be counted as a City shot on goal. The players showed a shocking lack of commitment and, considering it was a derby and we were fighting for our lives, it was unforgiveable.
12 months on and, while the bigger picture has undoubtedly got worse, thankfully we’ve not seen a performance as poor from City since. There will no chewing of the nails and worrying about relegation during the final 12 matches of this campaign, although Saturday’s defeat to Stockport has ensured we won’t be feeling any butterflies at the prospect of promotion either. And as the season drifts away it might be worth showing the current players the video nasty of that Town defeat to help them contemplate whether they’re currently doing enough to remain a City player beyond this summer.
If the players were to look in the mirror and ask that question following the Edgeley Park defeat, the majority of responses are unlikely to be positive. Yes Stockport showed they were a decent side and the conditions were difficult to play in; but with 700 or so City fans singing non-stop to spur you on, even through the half time break, and the knowledge that a new contract this summer is far from certain for many of them, you’d expect them to show a lot more than this. Stockport now lie sixth in the division, a place where we’d expect City to at least be this time next year. It was an opportunity for the players to demonstrate they are good enough to reach this standard by competing against a side with a decent chance of playing League One football next season. Sadly too many fell short.
Omar Daley and Kyle Nix were punished for bad performances the previous week by losing their spots to Eddie Johnson and Paul Evans as Stuart lined City up in the 4-5-1 formation which has caused heated debate amongst supporters this season. Whilst criticisms about its negativity may be valid, this tactic relies on runners from midfield supporting lone striker Peter Thorne. Unfortunately City failed to find any rhythm going forward and, considering we had five in midfield, it was concerning how easy Stockport passed the ball through us as they enjoyed territorial advantage.
Joe Colbeck and Alex Rhodes were too isolated, though at least Colbeck showed willingness to come central for the ball and worked hard defending. The same can’t be said of Rhodes, one player desperate for a new deal this summer. Rhodes recently returned to the side with two impressive performances against Notts County and Rotherham, but we need more than two good games followed by two below average efforts and Rhodes has a lot to do in the final weeks to convince he should be part of next season’s plans.
Stockport, with Shaleum Logan and Liam Dickinson looking lively, dominated the first half and only Scott Loach prevented them going in front with a string of impressive saves. Defensively City played reasonably well with Darren Williams, recalled after Ben Starosta was ruled out through illness, looking solid on his return. There were some impressive blocks and defensive headers which showed commitment was not a quality lacking at the back at least. A couple of wild shots from distance were the only attacking response from City and the half time whistle was a relief.
Many of City’s away games this season have featured dull first halves, so it wasn’t a complete surprise when we took the lead seven minutes into the second. A long ball forward was cleverly controlled by Thorne, who then did well to lay it into the path of Colbeck. The in-form winger charged into the area before been tripped by County keeper John Ruddy, leaving the referee with no choice but to award a penalty. With Barry Conlon on the bench and most City fans desperate for Thorne to take over duties, City’s top scorer looked nervous as he placed the ball on the spot. He duly despatched his 11th goal of the season to set up the platform for a fortuitous win.
Yet City still couldn’t get going and continued to invite County to apply heavy pressure. Loach made a string of impressive saves and Stuart brought on Daley for the ineffective Rhodes. The Jamaican has previously shown he’s a useful player to give the ball to when City are in a narrow winning position and the opposition are throwing players forward, unfortunately the defensive side to his game is still inadequate. Daley half-heartedly tracked back but failed to deny Logan space and his low cross was fired home by Anthony Dickinson.
Ten minutes later County edged in front through Michael Rose’s superb free kick from the edge of the box. It was rough on Loach, who seconds earlier had made his best save of the afternoon by denying Dickinson when through one-on-one, yet no more than his team mates deserved. Surely City now had to start forcing some pressure to get back into the game? Yet attacks in the final stages remained sporadic. Colbeck, who put in another decent performance, sent over a superb cross after Daley’s charged down shot had fallen to him and David Wetherall, thrown up front in desperation, had a free header and the whole goal to aim at. Incredibly he put it wide.
As we trooped out of the ground while listening to the odd City fan muttering that Stuart “hasn’t got a clue”, I couldn’t help but feel jealous of County. The final whistle was greeted with huge cheers from home fans and their players and manager Jim Gannon savoured the moment by staying on the pitch for a few minutes to soak up the applause of an important win. I wasn’t just envious that they can still dream of an extended end to the season, but of the spirit around the place which was evident. They had some decent players and their determination in battling on even after they had fallen behind impressed. They kept playing the right way and were ultimately rewarded. It’s a spirit which is sadly missing with City at the moment.
It’s easy and predictable to blame all of this on Stuart, but where’s the personal responsibility from those paid to play for Bradford City? The reality is that Stuart is stuck with this bunch of players until the summer, only then can he bring in better players. Sounding characteristically downbeat in defeat, an honest Stuart took responsibility for the tactical switch of bringing on Daley which failed to work. It’s another hard lesson to take on board; but if Stuart is going to make mistakes he’d be as well to do so now and learn from them for next season, which is surely the time to judge him. The manager left no doubt he will be making changes for next season and those players who wish to remain part of his plans will need to prove themselves in these final 12 games.
Not just prove they are committed, but that they have the ability to take this club forward. As Barry Conlon came on with ten minutes remaining to be met with a chorus of boos from some fans in the away end, there was a timely reminder that 100% commitment, woefully missing a year ago at the Galpharm, is only the minimum requirement. There are big question marks hanging over whether a number of current players are good enough to help City to a better shot at promotion next year, they’d be advised not to start dreaming of their summer holidays yet.