Club / Preview

It will become obvious, dear reader, how little new Bradford City owners Edin Rahic and Stefan Rupp are like former Bradford City owners Mark Lawn and Julian Rhodes and how that difference is going to change the club over the coming years.

It was noticeable when talking on Radio Leeds that City’s James Mason told a story about how Stuart McCall – when he was approached for the City job in 2007 – was told by Julian Rhodes that had he not accepted the role then the club may fold. Indeed we might recall that the weekend after McCall’s final game Rhodes was faced with the same existential question over the club.

As Lawn and Rhodes recede into City’s history – where they will enjoy a luxurious place no doubt – one can expect lips like Mason’s to continue to loosen and the stories to tell themselves. When they do Bradford City will have moved on.

And moved on with Rahic and Rupp who are starting to generate warmth amongst City fans. Rahic took to a flat cap in Wednesday night and impressed people. His plan is to prepare a club for The Championship and allow football osmosis have its effect.

Having kept the season ticket prices “low” – of in German terms “high” – there was a move towards lower match day prices to £20. One wonders how far into a German model the pair will go and one assumes not to giving 50%+1 of the club away to supporters.

Rahic and Rupp’s changes to the club are glacial. There is much talk about improving the infrastructure around the club which had been previously underfunded with what seemed to be an effort from previous manager Phil Parkinson ensuring that as much of the budget was spent on the first team as it could be. It was noticeable that the new Bolton Wanderers manager has noted that he was not wandering around his new place of work in awe of the facilities he now had at his disposal.

A stark contrast to Benito Carbone’s statement that when he arrived at Bradford City he could find “Nothing that resembled a football club.”

City’s trusty facilities in Apperley Bridge have been subject to improvements but one wonders how much of Rahic and Rupp’s planning might include a move away to somewhere bigger, better, and more well suited. Peter Taylor had agreed a move to Weetwood in Leeds and Geoffrey Richmond was keen to build new facilities at the top of the M606.

City’s scouting structures have never been especially well stocked but in Greg Abbott Rahic and Rupp – and Stuart McCall – have appointed the highest profile person in that position the club have ever had signalling an increase in importance of the role. Forget Abbott as a former player City have never had a former manager in the role.

The importance of Abbott will become more obvious in time but from Rahic’s statements it seems that something of a transfer committee – or at least a transfer group think – has been build up where manager, chairman and Chief Scout get heads around a table to discuss not only the current transfer hunt but the plans for the future.

Assuming that Abbott’s future is not tied directly to McCall’s this gives City a possibility of institutional retained knowledge. Also it summons up the image of Parkinson and his Chief Scout Tim Breaker sitting down with Mark Lawn to talk over – rather than tell – which players they should be signing.

When do these changes manifest themselves? Slowly, one suspects, but in a determined way the fabric of the club around Bradford City is going to be different from this point on and different in a way which builds into place structures which have long been needed.

Preview / Players

It’s just words I assure them. But they will not have it – Simon Armitage

Something unique at Bradford City as one of the goalkeepers is the only player in British Football to have his transfer fee on his back as a squad number. Number one, and costing just one pound, is Colin Doyle arrived from Blackpool and looks to be starting on the first day of the season.

A commanding figure at six foot five Doyle has had the kind of career that seems to engulf goalkeepers who get used to the bench. He is thirty one and has played less than one hundred games.

Steve Banks – who arrived as keeper coach from Blackpool alongside Doyle – has the faith that the Irishman can step up to the duties of a starting keeper and should he fail then Rouven Sattelmaier gets a chance.

Sattelmaier – City’s first European number twelve goalkeeper – has played more first team games than Doyle, albeit at a lower level, and is three years his junior. The German talks confidently about challenging Doyle for his position.

It will be interesting to see at what point Stuart McCall opts for change – if he does – but the relative levels of experience afford an odd unbalance in confidence levels in Sattelmaier’s favour.

Joe Cracknell is third choice. He wears number thirty. The lesson he might learn is to not to get to thirty having been anything other than a first choice goalkeeper.

Of the five candidates for the central defensive roles Stuart McCall is spoilt for choice. Rory McArdle is initially unfit having had an operation in the summer and Matthew Kilgallon has had not pre-season following his release from Blackburn Rovers and so may not figure in the opening games but Nathan Clarke is able enough in the short term and Nathaniel Knight-Percival impressed on previous visits to and from Shrewsbury Town.

Kilgallon seems to be too high profile a signing to be anything other than McCall’s long term choice in one of the two central defensive positions and Knight-Percival has probably not moved to West Yorkshire with now expectations. McArdle has proved himself to be as close to undroppable as a player could be and there is little reason to imagine he will not carry on at such a high standard.

Which leaves McCall with – when fitness comes – the sort of headache any manager might want of having too many good players. There is the option of playing three central defenders which the new manager did experiment with when he was the old manager but failing that it seems that Kilgallon, McArdle and Knight-Percival have got reasons to perform in a fight for their places.

Which damns Nathan Clarke and youngster James King to a season picking up scraps.

On the left side of the two full backs James Meredith has no competition for his position following Gregg Leigh’s departure although there are moves, we are told, to bring in cover for the Australian. Meredith could be employed further forward should McCall play a three man central defence with wing backs. Should Meredith miss out then someone in the squad will be press ganged to left back.

And that someone is probably Tony McMahon who has played in most positions at Bradford City in his one and a half years at the club and after being – some may argue – the best player last season on the right hand side of midfield he has been officially announced as now being a right back.

A stranger move it is hard to imagine considering Stephen Darby’s position not only as right back and captain but consistent performer over the last few years. It is not accident that Darby’s name – as with McArdle – appears alongside the better moments of Bradford City’s recent history. An acid test of McCall’s second/forth spell at Bradford City is his ability to see this.

Again as with McArdle Darby starts the season injured and is two to three months away from full fitness. McMahon has the position for now.

Darby is important – very important – but McMahon’s abilities are not to be underestimated either. He led League One on assists last season and performed the wide midfield role far better than players who were signed with much more flourish. Finding a place for McMahon in the side is important but to replace Darby is to cut out the heart to add an extra hand – or foot – where it should not be.

Daniel Devine can also play right back, but he can do anything, read on.

Stuart McCall’s situation with midfielders is similar to his central defensive proposition in that he has at least three players who one might argue should have places and two places to play them.

Romain Vincelot continues the Brexit baiting European-ness of not only being French but also wearing number six and playing in midfield – does he believe he is Luis Fernández? – and seems assured a place in McCall’s side while Timothée Dieng who wears a more respectable eight jersey has done enough in pre-season to suggest that the two might combine into a dogs of war midfield. Or should that be chiens de guerre or perhaps coeur de guerre which sounds much more romantic.

However Nicky Law Jnr’s return – the first summer signing of what can justifiably be called a new era – suggested that he was likely to be favoured in a central midfield role. The aforementioned McMahon and Filipe Morais can also play the role and Devine has impressed too.

Devine, King and Reece Webb-Foster who we shall come to later have an interesting position in the 2016/2017 Bradford City squad. Where previously injuries in the Football League were on the whole covered by loan players new regulations mean that such moves can only happen within transfer windows.

This sets a requirement for players like Devine to be kept near the first team squad as cover rather than being sent out on loan, or isolated from the first team squad because the intention is to send them out on loan.

As the aim is to have a Devine, or a Webb-Foster, or a King ready to be dropped into first team action in the way that Wes Thomas or Tom Thorpe was last season then there is an opportunity to have those players blended into the first team squad. And in that context should Webb-Foster show day in day out in training that he can score then his path to the first team is highlighted.

This was not the case under Phil Parkinson where young players would complain about a lack of development – there was no reserve team some of the time – and there was an obvious preference to loan signings over development players. News that McCall is interested in Liverpool’s Cameron Brannagan and is trying to bring back Josh Cullen is interesting in this context.

It would seem that Vincelot and Dieng will start the season in the centre of midfield for City and that Law Jnr, and Devine, will cool their heels waiting for an opportunity or for McCall to try a three man midfield that would take Dieng holding and Vincelot and Law alongside him.

It would be odd if McCall – an advocate of the FourFourTwo – abandoned that formation just as its resurgence post Euro 2016 took hold. His willingness to do that perhaps depends on Brannagan or Cullen signing or the performance of the most disappointing group of players last season.

We shall dub these the creators if only because repeating the words “wingers, attacking midfielder and and drop off strikers” over and over will get tiresome. Paul Anderson and Mark Marshall’s failure to fulfil these roles last season deformed City’s season and to expect both to improve is an act of faith.

Anderson’s first season was interrupted by injury but when fit his play was not especially useful. He is fast and able to send a ball into the box at a ninety degree angle to his running path but as previously mentioned crossing is football’s overrated virtue and not only would Anderson have to play better this season to impress he would have to play differently.

Which means that Anderson – who enjoys a seniority at the club and is expected to perform – needs to not take the easier options he so often did in his performances at the start and the end of last season where he went wide hugging the touchline and hit the ball into the box and to nobody. His delivery was poor and considering the lack of numbers City got into the box that was a problem.

Anderson needs a reinvention. He needs to be the player who uses possession much better than he has done previously. He needs to be the player who can effectively cut inside as well as go outside of a full back and when he does he needs to have more presence of mind to find a target more often or to choose to do something else such as a surge into the area.

It might be that Anderson does not have these attributes to his game but if that is the case then he condemns himself as a very easy player to play against and one which will struggle. Even at League One level football has no time for the player who has but one way to achieve his aim and persistence is only admirable when a player carries on doing something effective.

Which brings us to Mark Marshall who has a similar situation albeit one he has shown more capacity to address. Marshall’s delivery is better than Anderson’s and he shows a willingness to vary his play which makes him genuinely difficult to play against but he is troublingly negligent in the defensive side of his game.

Marshall too often could be accused in his appearances last season with exposing the full back behind him and not working well in the defensive unit. A coeur de guerre midfield might give Marshall more licence to idle in this regard but he is simply not a good enough winger to set up a team to carry him if he does not track back.

Unlike Filipe Morais who offers McCall the type of endeavour that the previous manager loved but not the creative output which the team needs. Morais is being considered more of a drop off striker to play in what is now called the number ten position but was the hole although his effectiveness there seems to be a result of his randomness rather than the teams ability to blend him into a style.

Morais, as with Marshall and Anderson, is a creator who does not create enough and this is where the worries about Stuart McCall’s planning for the season start. The back six players provide a superb platform – arguably better than the one that Parkinson’s side had – but there seems to be a dearth of creators to stand on that platform.

Which leads back to McMahon who – like it or not – created a lot last season and should Anderson, Marshall and Morais not step up their contributions significantly then one suspects that McMahon will need to be taken out of whatever hole he would like to fit into and bashed back into one of the wide midfield positions.

Creation, assists, and defensive ability to not leave the team undermanned this should not be a difficult choice to make but one worries that McCall will have to learn this lesson the hard way. As it stands McCall is putting a lot of faith in players who have done little to merit it.

Should McCall favour a three man midfield then one might see Anderson and/or Marshall deployed further forward as part of an attacking three but that does not seem to solve the problems so much as make them less relevant by shifting the creation to the three midfielders. If McCall opts to play Vincelot and Dieng deep and a row of three creators behind a front man then one might worry about the effectiveness of such an approach but still these players would have to step up their performance.

McCall seems to be prepared to put that faith into Paul Anderson and Mark Marshall and one hopes that his faith is rewarded – much depends on it being – and one expects to see both starting against Port Vale for the opening game of the season and hopes to see the two players who were promised twelve months ago.

Which leads us to the subject of Billy Clarke and the strikers. Clarke’s promise at the start of last season evaporated leaving the top scorer of the year before idling towards the end of Parkinson’s time at City.

As with Anderson and Marshall the problem Clarke presents is that he does not scorer enough to be considered a goalscorer nor does he create enough to be thought of in that role and unless there is a drastic change in either of those qualities then there are problems when he is in the team.

One can try play a passing game routed through Clarke the number ten but to do so is to put undue faith in the Irishman’s sporadic ability to unlock a defence. This is a distinct contrast to James Hanson who one can rely on to beat defenders to high passes on a regular basis.

This was always the unsaid – or perhaps unheard – quantity in the debates over how Phil Parkinson’s side played football. Hanson would reliably win high balls, Clarke would not reliably unlock defences through craft. The argument was more pragmatics than cosmetics and the nature of that argument has not changed with the change of manager.

Get the ball to Hanson and there will be flick ons more often then there will be through balls from working the ball through Clarke. The two can play together with Clarke playing off Hanson but to do that Clarke needs to remain close to the man they call Big Unit and not wander off on esoteric crusades for the ball deep in the midfield.

Likewise to play the ball through Clarke and look for craft to open defences Hanson would need to be more mobile than he is and make the sort of runs which have not been a staple of his career.

Which is where Jordy Hiwula and Webb-Foster present options that are valued if only because they are unknown.

The problem that Stuart McCall has is that Bradford City do not score enough goals. I would argue that they do not create enough chances and the reason for that is that the team was set up defensively after a recruitment issue left the team with a goalkeeper and back four who could not deal with crosses.

The solution to not creating enough chances is in the creative players: the Andersons and Marshalls; and in the strikers: Clarke and Hanson; and the onus on them to make more chances to allow a reasonable conversion rate to result in more goals.

It is not impossible that this situation will have been addressed by a general step forward by the entire team – the defensive posture of last season prized not conceding over everything else – but unless it has or unless the players perform then the strikers will spend the season once more trying to convert a high percentage of fewer chances.

One can expect to see Hanson and Clarke start the season and one can expect before August closes the strikers and the creators to have been augmented. At the moment City and Stuart McCall seem to have a team that his half right which at least is not a step backwards.


This preview might get out of date quickly and if it does it will be updated. Just so you know.

Unfamiliar / Preview

Matthew Kilgallon joined Bradford City on a one year deal from Blackburn Rovers bringing a level of excitement to some supporters at the end of a summer where things at Bradford City fell apart and were put back together again.

The usefulness of Kilgallon’s recruitment will be seen in time. He and Nathaniel Knight-Percival joi in the central defensive position and Nathan Clarke and Rory McArdle remain. This gives Stuart McCall’s Bradford City three or four – depending on your view on Clarke – strong choices to start in the middle of the defence.

At the other end of the pitch things are different and attacking options are thin on the ground. McCall arrived in June to find James Hanson still at the club he had left five years ago but one could argue that Hanson and his colleagues players in attacking positions: Mark Marshall, Paul Anderson, Billy Clarke; need improvements on last season’s performances to be significant.

Teams score goals, not players and while four of those mentioned above could be more creative than converting – the flick down from McArdle’s diagonal ball is an act of creation – none could be said to have created enough.

Tony McMahon’s withdrawal to right back form the right wing – where he spent a season under Phil Parkinson – is a curious move from McCall exactly because it removes the one player in the Bradford City team who excelled in creation last season.

Drop

His name dropped into the preview it is worth acknowledging that Phil Parkinson is going to have more of of an impact on Bradford City 2016/2017 than Stuart McCall will. Parkinson – who of course exited for Bolton Wanderers in June – built as much of a monolith as football allows a manager to create in the modern game at Valley Parade.

Parkinson took his backroom team with him to Bolton and his backroom team – it is reported – took everything they had worked on with them. Once again – just as with the situation a few months prior to Parkinson’s arrival at Valley Parade – the file cabinets that contained scout reports were empty and the structures around a football club were scant.

And it is this way because Parkinson wanted it this way. The former Bradford City manager had had experiences sharing out the power at a football club previously – most notability at Hull City – and found it wanting. Parkinson fought a hard fight against unspecified directors with unspecified roles to make sure that he had some control in every aspect of the footballing side of Valley Parade and he won those fights.

There was no pressure on Parkinson to develop young players and so Stuart McCall arrived to find no young players with first team experience. There was no pressure on Parkinson to create a squad which was sustainable from one season to the next. There was no pressure on Parkinson to develop a squad with resale value until new owners Edin Rahic and Stefan Rupp arrived at the club and – within a few weeks – Parkinson was gone.

Rahic and Rupp arrived to replace Mark Lawn and Julian Rhodes as Bradford City owners and began to talk about a future in which the squad was shaped around recycling the waste product of Premier League academies.

That last statement sounds needlessly dismissive and should not. If one looks at the example of The Chelsea Academy of the last fifteen years one can only think of a single player – John Terry – who was not waste. Millions are spent on players who are discarded for not reaching and elite standard but are able to be turned around and made into useful footballers.

A production line of turnaround players is as close to a business model as the game at lower levels has ever had and one which Rahic and Rupp believe they can benefit from. Clearly the club they bought was an ill fit to achieve that.

Mark Lawn and Julian Rhodes freely admitted that they could see no other way of the club going forward than someone arriving and injecting more money and, as the ultimate result of that paucity of thinking, they were prepared to give Parkinson total control of all football matters.

Which is not to say that Parkinson should not have enjoyed carte blanche to do any or all these things as he sees fit. Parkinson’s methods showed constant year-on-year improvement and perhaps would have continued to do so but without the manager ceding some control they would not have aligned with the owners.

Parkinson used many short term contracts, and Parkinson used many loan signings, and Parkinson was not entirely interested in developing young players, and if the club are now interested in long term permanent signings of young players then it starts from a negative position.

Which is a long way of saying that the 2016/17 season – the first post-Parkinson season – is defined by the decision taken by Rhodes and Lawn to allow Parkinson to be the entire centre of the footballing side of Bradford City. There was no institutional retention of knowledge – the scouting cupboard was bare – and that is the result of choices made before June 2016, not after.

Five

Phil Parkinson’s final finish for Bradford City was fifth in League One and it is that which – rightly or wrongly – Stuart McCall will be measured against in the next twelve months as will Parkinson at Bolton Wanderers.

Both measurements could be unfair. For Parkinson his record of first season success is thin and the Trotters would be better to be prepared to wait.

For McCall he is a manager who started late and without structures which are necessary. McCall has not walked into a Southampton where the manager is an appendage to a well run system. He is at a club which – both rightly and wrongly – allowed itself to be defined by its manager and who has now gone.

There is much work to do to replace Parkinson and while Rahic has an idea of the shape that he would like the club to take in the long term there is no reason at all to believe that any of the work ahead of McCall, Chief Scout Greg Abbott, James Mason or Edin Rahic can be achieved without any negative effect on performance.

That Bradford City that finished fifth last season is gone and progress must now be judged anew.

These are unfamiliar times.

The obvious quality of Phil Parkinson and how he could be the decisive factor in 2015/16 Promotion

The season starts and one thing is obvious: Bradford City will be promoted.

That is obvious. It is obvious because I’ve read it in FourFourTwo and it is obvious because Bradford City beat Champions Chelsea last season and that must mean that Bradford City can win League One.

It is obvious because City have brought in some real quality in the form of Paul Anderson and Mark Marshy Marshall, and while seeing Andrew Davies go is hard seeing Mark Yeates and Andy Halliday go is not.

And it is obvious because City finished a place off the play offs last season, and every season Phil Parkinson has improved Bradford City’s league finish, and as we all know no one ever gets in the play offs and does not win.

It is obvious and because of that it is a thought that has passed the mind of even the most negative Bradford City supporter.

No matter how many layers of cynicism a person might surround themselves with one cannot escape that feeling on a sunning Tuesday morning that this year is the year that City return to the top two divisions for the first time since May 2004.

But wait…

A Barnsley website who had, one assumed, lost Jason McKeown’s email address asked me to preview the coming season. They asked what my realistic view on the Bradford City season was. I chewed my pen (metaphorically speaking) and considered beating Arsenal, beating Aston Villa, late serge and beating Burton, Wembley again, beating Chelsea, getting to Wembley for a major Cup Final.

It struck me that at Valley Parade of late realism is in short supply.

And perhaps in that context it is excusable if all of us go on a little fantasy safari when considering the prospects for the season that starts at Swindon on Saturday.

The counter to those thoughts are the huge gulf that was obvious between Bradford City and Bristol City in the mauling of last season and the general lack of character in the team around that time. Reality comes in wondering if the Bantams have a Marlon Pack/Luke Freeman pairing as Bristol City had or a back line as strong as the one that took Preston North End up? Or a 25 goals a year striker?

At that point obvious stops being the operative word.

The multi-polar world

The temptation is, of course, to take the team one follows in isolation and to consider that if your team has done well in recruitment, or preparation, then it will improve in absolute terms in League One. League structures are always relative.

You can be better than last year (or worse) but your position will on the whole be decided by the strength of the other teams in the League. Was the Benito Carbone team in the second year of the Premier League worse than the one which finished 17th the year before?

It certainly was at the end of the season but after the other win over Chelsea in August 2000 was the team worse or was the problem that there were no Watford, Wednesday and a woeful Wimbledon dropping like a stone to finish beneath them?

Football is a multi-polar world. Your league achievements are necessarily measured against the other teams around you. It might be obvious that City have improved (or not) but have they improved more than the teams around them in League One?

Looking at the teams in League One this season first day opposition Swindon Town lost in the play off final last season which normally denotes a challenger but they seem to have lost a lot of players and are blooding a new team.

Relegated clubs can be strong but few will fear Millwall considering how easily the were brushed aside eight months ago at Valley Parade. Wigan Athletic have a lot to do to end a losing mentality which has come into the club since it got to an FA Cup final three years ago. As for Blackpool it is very possible they will carry on where they left off last season and finish bottom.

The likes of Peterborough United, Doncaster Rovers, and Barnsley would all argue that they have as much of a right to be considered promotion contenders as anyone. Scunthorpe United, Bury and Fleetwood Town have spent money to get where they are but not Bristol City levels of money and even if they had sometimes when you spend money you get Aaron McLean.

I have a belief that Burton Albion are worth considering as having an interest in the play off places. They are a club that seem able to transcend managerial changes and maintain steady progress. Coventry City have potential and in Tony Mowbray they have a pragmatic manager.

All of which leaves Sheffield United as being everyone’s favourite for promotion. They reach semi-finals, they bubble under in League One, they have a strong fan base and get great noisy crowds. They seem to have everything that a club that is trying to get out of League One wants.

Except for the manager.

They have their second choice as manager.

Nigel Atkins manages Sheffield United now but they wanted to take Phil Parkinson to South Yorkshire. It seems that the Blades boardroom came to the same conclusion that echoes around the City manager.

Parkinson: Special One

If all league football is relative then perhaps management is absolute.

Perhaps a manager who improves a team always improves a team. Perhaps when Parkinson is given the chance to manage – a chance Hull City did not give him in his brief time at that club but did at Colchester United – he will always improve a club as he has Bradford City.

It is hard to draw a conclusion but Parkinson’s admirers are many and growing with every achievement.

From the outside when looking at the twenty four teams lining up in League One some teams have spent more, and some teams have more season ticket holders than others, but no team has a better manager in a better position to manage his club than Phil Parkinson at Bradford City.

Parkinson has carved a space out for himself. He arrived at a club where Mark Lawn was accusing the players of not passing to a prospective signing, that had had a manager who (reportedly) felt bullied out of the club, and where the dysfunctions at the club had become endemic.

The success Parkinson earned on the field gave him the scope to create the role he wants off it. Parkinson is as powerful a manager as Bradford City have had but still had challenges to his role. One could worry about how success would be maintained should he exit if one wanted but more important would be ensuring that he is allowed to do his job and shapes the club around that.

We are, perhaps, lucky that the Sheffield United approach and the moment Parkinson had to bend the knee to the boardroom were separated by six months. Imagine starting this season without Parkinson. Where would thoughts of promotion be then?

When looking at which teams will be promoted what is most often the decisive factor? It is not in the quality of players but rather the quality of manager. The thing that unites the clubs that went up was that they had experienced managers who are spoken of in terms of their quality.

What Steve Cotterill, Karl Robinson and Simon Grayson offered last season is the thing that Phil Parkinson offers this. Likewise when José Mourinho got over his defeat at City by winning the Premier League it was – we are told – because he was the best manager. Success – the theory goes – goes to the best manager.

That, at least, is obvious.

2011/2012 IV/IV: The teams

Following last season’s disappointment a new air of optimism currently surrounds the much changed, younger City squad compiled by Peter Jackson, but what can we expect from those who the Bantams will line up against in the new season?

With the loss of Bury, Chesterfield, Stockport and Lincoln from League 2 last time out, the division this year has taken on a very Southern feel with the addition to the League of Plymouth, Bristol Rovers, AFC Wimbledon, Crawley Town, Swindon and Dagenham & Redbridge. It seems that away day dedication will be pushed even further this year, with City set to clock up the miles – where are the Peter Taylor over night stays when you need them!?

The Favourites

For the first time since City were relegated to League 2 they have not been tipped for automatic promotion, that acclaim has gone to the league’s big spending new boys Crawley Town. Following last season’s romp to the Conference title and lucrative FA Cup run, only ended by the champions of England, Crawley have flexed their financial muscles once again signing the likes of Wes Thomas (Cheltenham) and Tyrone Barnett (Macclesfield) on huge salaries. Although popularity amongst other teams and fans will be in short supply, this is unlikely to phase Steve Evans who appears to have unlimited funds to see that the Red Devils make it back to back promotions. And with the likes of Dagenham and Stevenage proving that it is not impossible to make that immediate leap, it is unsurprising that the club have been highly backed at the bookies. Former Bantam Scott Nielson is still on the books and will no doubt be on the end of a ‘warm’ welcome when returning to VP, following comments he made after his City exit.

Hot on the promotional heels of Crawley are fellow league new boys Swindon Town. Over the summer they have introduced some Italian flair on the touchline following the appointment of Paolo Di Canio. Expect much gesticulation and passion when the Bantams meet The Robins in the final game of the season (and that’s just from Jackson!). In the close season Di Canio has signed the relatively unknown Oliver Risser and appointed him the club’s captain as well as several established League 1 players. Also don’t be surprised if a few hot prospects from the Premier League turn up on loan over the coming weeks – I’m sure Paolo will still have Mr. Redknapp’s phone number!

Former Torquay boss Paul Buckle will be hoping that he can use his League 2 experience to guide league newcomers Bristol Rovers back into League 1 at the first attempt. Signing the likes of Chris Zebroski (you may remember him drop kicking Matt Clarke in the face!) and Joe Ayinsah (Charlton), expect attacking football from The Pirates who visit VP in September.

As well as the new boys, League 2’s bridesmaids Shrewsbury Town have also been tipped to go well again this year. Following play-off disappointment for the past three seasons “Salop” will be hoping they can go one better and achieve automatic promotion this year. In the close season Graham Turner has signed proven League 2 players such as: Marvin Morgan (Aldershot); Andy Gornell and Joe Jacobson (Accrington) and will be hoping that these will provide the extra ammunition to get The Shrews over the line.

“Local” Rivals

With the loss of so many Northern teams from the division, local rivalries are few and far between for the Bantams this year. Nearest geographically are Rotherham United, who despite the loss of player maker Nicky Law to McGod’s Motherwell, will be hoping for a strong season under relatively new boss Andy Scott. Scott’s first priority will be to keep hold of the much coveted Adam Le Fondre, whilst quickly hoping he can get the best out of hard-working City reject Gareth Evans (‘The goal is that way Gareth…’). The Millers will be trying to make sure that they don’t fall away as they have in previous years despite promising starts. City host Rotherham in November, with the away leg early in the New Year.

One time City managerial target John Coleman, will be hoping that Accrington Stanley will be able to maintain their strong form of last year despite losing their best players to other teams (Ryan, McConville, Gornell). Coleman will have to manage once again on a shoe-string budget and has so far snapped up the likes of defender Danny Coid (Blackpool) and young striker Kurtis Guthrie, whilst former Bantam Rory Boulding still features in the squad. Expect Stanley to finish mid-table this year as the loss of quality players will surely take its toll.

Morecambe (Bradford-on-sea) are entering the new campaign with a rallying cry in the hope to recapture the ‘fortress’ mentality of Christie Park at their new home ‘The Globe Arena’ (incidentally it’s not an arena, it has 3 sides!). Shrimps boss Jim Bentley will be hoping the combative style of former Bantam loanee Kevin Ellison will help them improve on a disappointing 20th position, achieved last time out. A big City following will once again will flock to Morecambe in early September, with the return fixture at VP in mid-January.

Conference Call

Gary Simpson’s Macclesfield Town have been made favourites for relegation to the Conference this year. Despite a comfortable 15th place finish last season The Silkmen are tipped to struggle, with bookmakers offering them at 2/1 to drop into non-league. The Moss Rose outfit will be hoping that new signings Waide Fairhust (Doncaster), former Bantam Jonathan Bateson (Accrington), along with others like the quick forward Emile Sinclair, will be enough to steer them clear of trouble.

Second favourites to face the drop are Cheltenham Town, following their disappointing second half to last season, which left them with a 17th place finish – one place above the Bantams. This is not a sentiment shared by the Robins new signing Sido Jombati, who claims the club should be aiming for promotion. Cheltenham have invested mainly in non-league players, much the same as City, with the hope of bringing success to Whaddon Road next season.

Once again Barnet have been backed to struggle this term, despite retaining the majority of their top performers from last year. Lawrie Sanchez continues as boss as the Bees aim to gain compensation for the move of last year’s demi-saviour, Martin Allen, to Notts County. With plenty of forward options in the form of Izale McLeod, Sam Deering, Steve Kabba and Mark Marshall (remember him embarrassing City last year?), Barnet will be hoping that they can sort out their defence which saw them leak 77 goals last season.

Hereford United will be hoping to make things a little more comfortable this year following their close shave for survival last season. Former ‘physio’ boss, Jamie Pitman, has signed the likes of Delroy Facey (Lincoln) and Stefan Stam (Yeovil) in the hope of playing attacking, entertaining football next term. The Bantams travel to Edgar Street in late October, with the Bulls coming to VP in February.

League Newcomers

Cash-strapped Plymouth Argyle will face a race against time to assemble a squad before the big kick-off on the 6th of August. With the likely take over by Peter Risdale not yet finalised and the club selling off the ground and its land to a third party: ‘Bishop International’ (sound familiar!?) it will be a success just to put a team out for the Pilgrims next season. Already potential signings have swerved away from the financially stricken club, Antony Elding (Rochdale) opted to sign for non-league Grimsby despite initially agreeing to sign for Plymouth. Survival will have to be their first priority and it is hoped that with the re-signing of influential defender Stephane Zubar, others will follow to sign up for Peter Reid’s cause.

The Crazy Gang return to Valley Parade next season and it is expected that they will bring more than 53 fans when they visit Bradford in late-September. Following five promotions in nine years, since their formation in 2002, AFC Wimbledon will take their place in the football league once again. They will start the campaign without last season’s top goalscorer Danny Kedwell, who has signed for Gillingham, but have retained the services of their player of the season Sam Hatton. Boss Terry Brown has signed up several new recruits: Jack Midson (Oxford); Mat Mitchell-King (Crewe); Chris Bush (Brentford) and Charles Ademeno (Grimsby) in hope of maintaining the club’s position in League 2 next year.

John Still’s Dagenham & Redbridge return to League 2 following only one season in League 1. The one-time City managerial target has managed to maintain the majority of his squad, but has lost key man, and former Bantams’ target, Ramon Vincelot to Championship new-boys Brighton. The Daggers are expected to finish mid-table this time out and will face the Bantams at VP in August, with the return fixture at Victoria Road in March.

Familiar Faces

Burton Albion boss Paul Peschisolido has signed several attacking options over the close season with the intention of pushing the Brewers further up the table than their 19th place finish last season. The Nottinghamshire club will be hoping to avoid the fixture congestion that plagued them last year. New signing Justin Richards (Port Vale) should be the main attacking threat and City play Albion away in October, with the home fixture in January.

Dario Gradi will take charge of Crewe for his 26th season at the helm. With the loss of Clayton Donaldson over the summer, Alex striker Shaun Miller will be hoping to fill the former Bradford youngster’s boots and build on his own 19 goal haul last season. Crewe have been internally backing themselves for promotion this year and will aim to get there playing attractive, technical football, the likes of which the Bantams experienced on the last day of the season.

Gary Johnson’s Northampton Town will once again carry high expectations into the coming season, with their expectant fans insisting that they improve on their disappointing 16th place last season. With a glut of new signings, including big striker Adebayo Akinfenwa, the Cobblers will enter the 2011/2012 season with aspirations of reaching the play-offs. City face Northampton at VP in late October and travel to the Sixfields Stadium in April.

Former City man Chris Wilder will be entering the new season in the hope that his Oxford United team can build on their promising first season back in the football league. Ex-City flop Paul McLaren will take his place for the U’s next season and will hope for more consistency in League 2 this time out. Experience seems to be the order of the day for Wilder who has also recruited former Leeds player Michael Dubbery and ex-Bury goal keeper Wayne Brown.

In a repeat of last season, Micky Adams will lead out Port Vale and will want to finish the job he started before leaving for a forgettable stay at boyhood club Sheffield United. Marc Richards remains the main danger man for the Stoke club and will hope that he can find sufficient support from new signings Gary Roberts (scorer for Rotherham from halfway at VP) and fellow striker Louis Dodds. Vale face the Bantams at Vale Park in September and at VP on Valentine’s day.

On the Buses…(or coaches)

Industrious Aldershot will be hoping to build on their solid 14th place finish last time out. The Bantams play host to the Shots on the opening day and will have to be wary of the goal-threat of defender Antony Charles who had success against the Bantams last year. Dean Holdsworth will be hoping that the recent loan deal for Reading’s attacking midfielder Jake Taylor will help get the Shots off to a flier… obviously after losing to City!

Gillingham have made several signings over the summer and diminutive boss Andy Hessenthaler will be hoping that by signing non-league success stories like Danny Ked well (AFC Wimbledon) will be enough to push the Gills one step further than their play-off spot last year. Hot striking prospect Adam Birchall, signed from Hessenthaler’s former club Dover, is already facing a 6 month lay off with knee ligament damage, which will leave the Priestfield club on the look out for another ‘Cody MacDonald’ type player from the loan market.

Southend will enter the new season hoping to gain the consistency that saw the play-offs elude them last year. Shrimpers boss Paul Sturrock has made several signings to complement last seasons top performers Antony Grant and Barry Corr. City will once again travel to Roots Hall on a Friday night (Decemeber) and will host the Essex club, again on a Friday night, in April.

Torquay boss Martin Ling will want his side to go one better this year to soar into League 1. In order to replace target man Chris Zebroski the Gulls have signed former Morecambe hitman Rene Howe, and have strengthened their midfield with the signing of left-sided trickster Ian Morris (Scunthorpe). City travel to the English Riviera in mid-February (Brrrr…) and host the Gulls at VP in early October.

2011/2012 III/IV: The club

Success is a hard thing to judge in football.

Every different clubs’ supporters and chairman/board have different expectations for their club in the upcoming season.

Some clubs expect to find themselves in a relegation battle come the ‘business’ end of the season.

Many teams would be content with a mid-table finish in the division that they currently find themselves in. A mid-table finish for other teams would be a disappointing return for a seasons results.

The top teams are expected to challenge for honours on all fronts and in all competitions. Nothing less than that would be acceptable.

Since relegation to the old forth division back in 2007, Bradford City’s annual expectation is to be challenging for promotion into League One.

Four seasons later and that expectation has failed to be realised despite high budgets (relative to the division) having been spent and two well fancied managers losing their jobs.

This seasons’ pre season expectations is perhaps time to take a step back. Do we realistically expect to get promotion or close to it this upcoming season?

Last season, Peter Taylor’s side were widely fancied to be in the hunt for not only a promotion place, but challenging for automatic promotion. Local and national media once again talked up City’s chances. But once again, hope was crushed in the most dramatic fashion imaginable, with City not just failing to get near a playoff/promotion spot, but found themselves in a serious battle against relegation out of the entire football league.

Taylor’s 12 month spell as the Bantam’s manager left the experienced manager completely shell-shocked in what he described as “the most surprising and disappointing season I have had in 23 years in management”.

If a City legend and up and coming young manager as well as an experienced ‘promotion specialist’ manager have failed to get City out of League Two, what hope does Peter Jackson have for the upcoming season?

Many would write off our chances and probably accept a season of consolidation.

A season of success at City would probably be achieved in most supporters eyes by changing the brand of football so widely adopted under Taylor. The type of ‘grinding out results’ that was meant to make us win 1-0 every week and thus promotion out of League Two was never realised, and we played some diabolical football in the process.

The devastatingly negative tactics when we went 1-0 up at Oxford as well as the dour 1-0 home win against Stevenage under Taylor still live fresh in the memory.

If Peter Jackson can get this team attacking the opposition, playing open and attacking football, may supporters would be appeased even if the final result in May means we just missed out on a playoff spot. It would be something to build on and take to the next season with, crucially, the same squad of players. Chopping and changing teams and replacing Player X with Player Y has been widely discussed on this website – and we all must agree it generally never yields a good result.

Supporters can help in this process by keeping morale up, no matter how hard it gets. Being around the squad last season was very difficult indeed for everyone connected with the club. The previous regime seemed to have a negativity around it that was extremely hard to shake off.

Outlets like the excellent ‘Bantams Banter’ podcast provide supporters a place to turn when the going gets tough watching the team struggle. If we take our position a little bit more light heartedly i’m sure it will rub off on the players themselves and help the squad ‘turn the corner’ in any difficult times that we might/will face in the upcoming season. It shouldnt be a case of us versus them. We should be united in wanting success for Bradford City football club and i’m sure, with the young nucleus of a squad now assembled, we can change this negative ethos. Players getting boo’d – players turning on the fans – should all be part of our past.

No player signs for City wanting to play badly or upset supporters. The sooner we realise that as a collective group and get on their side, the more they will want to play their hearts out for the club, and not just put their head down at the first sign of trouble.

Barring a serious disaster Peter Jackson will be given at least one season at the helm. Many ( including myself) did not want him to get the job on a full time basis, but he has the job now and its time to give him and the players 100%. Lets not start calling for heads at Christmas. Lets not question every decision made when the going gets tough.

If mentalities throughout the club change, we can start to build something that might get us to where we want to be, because the path we have taken previously at the end of every season in League Two has led us nowhere, fast.

2011/2012 II/IV: The players

They can hardly lose – the players of Bradford City 2011/2012 coming in the season after the team were booed, jeered and dubbed “the worst in Bradford City’s history.”

Set against that the currently players – as a whole – can hardly do worse but with the club stopping focusing on promotion as the only aim and starting looking at Development as the means that end in a higher division then the players are individually charged with achieving personal aims.

So if the City players need to end the season having improved what should each player consider a success for the season, and what standard should they be held against?

Goalkeepers

A good season for Jon McLaughlin is a busy one. The keeper has kept his place in the squad while all around him have been released and retains the favour of supporters but thus far the former Harrogate shot stopper needs to be authoritative in his goalkeeping and commanding of a back four that too often looked nervous in front of him last season.

A good season is to keep the gloves all year, a bad one sees someone come in on loan and leaves McLaughlin looking for a new club after the season.

Martin Hansen‘s dream season is a first month – and then two more perhaps – where he is a brick wall for Bradford City and returns to Liverpool with Pepe Reina allowed to leave and the Danish custodian allowed to take over. That probably will not happen but a good display against Leeds United in the League Cup would help raise his profile and his season is all about showing he can perform in League football.

Defenders

Bradford City are Guy Branston‘s grand project. The defender looks at Valley Parade as his opportunity to add a final achievement to his promotions and play off wins and that achievement is to stamp authority on a team which badly lacked leadership last year. Branston’s sights are set higher than any other player for the Bantams this season and anything less than playing near every game (eighteen red cards in his career suggests that one might expect a suspension of two) and making sure that the men around him put in good performances and win clean sheets.

One of those men is Steve Williams who has two years left on his contract so perhaps this is not the “big year” that is being talked about for the defender but Williams needs to bring a more constant high level of performance. A good season for Williams is few mistakes at the back which tend to interrupt excellent displays, and it is nailing a place alongside Branston at the heart of the back four.

A good season for Simon Ramsden is one without injury. Since arriving at City Ramsden has put in infrequent but excellent performances at right back and central defence owing to injury and it seems that should he stay fit that Rambo will do well. A good season for Simon Ramsden is living up to the promise of his fleeting appearances so far.

For Luke O’Brien this season is about giving up childish things and graduating from being a good young player to being a reliable good player. For this year to be a success O’Brien has to go past his last season of being given the pass which young players to not needing such excuses and putting in mature displays most often.

For the forgotten man Luke Oliver it is hard to imagine how he can break into the side with Branston in his way but – eighteen red cards remember – a good season for Luke Oliver is to be the able replacement to be drafted in when needed. Whenever called on Oliver has played with enthusiasm and
professionalism. Not the best player in the world a good season for Luke Oliver is to not let anyone down when he is called on and – despite the moaning of the malcontent – he never has so far.

For right back Andrew Burns the season is all about development. City are looking for a loan deal for the young right back to give him a few months of experience. If the season is a success for him he will come back and put pressure on the first team. If he ends with a dozen appearances he will have done very well, half a dozen might be more realistic and is a good aim for the youngster.

Similarly Adam Robinson – who seems set to back up for Steve Williams in the role of mobile defender – needs experience and might hope to get a few months playing in the non-league but a successful season is winning a new deal after his initial first six month contract expires and perhaps getting a half dozen appearances in by the end of the season.

For Lewis Hunt and Robbie Threlfall a good season seems to be finding a new club. How Threlfall fell from the player who people thought was too good for us to one who is thrown out of “the worst team in Bradford City’s history” is saddening and the fact that the club seemed to keep him in preference to signing Jamie Green promises something for the left back from Liverpool but all in all a good season for both is to end it as a professional footballer, and good luck to them both.

Midfielders

No player shows the potential of a successful season better than Dominic Rowe. Rowe is in the team in the absence of Omar Daley and mirrors the winger’s style of play charging at defenders with pace but differs in his type of delivery. While Omar went for the cut inside and attack the centre Rowmar goes around the outside to the byline and delivers.

A good season for a first year professional is to play a half dozen or more games but the likes of Burns and Robinson have players in their way. Rowe has the opportunity to get into the team and make Peter Jackson stop the search for a replacement. A good season for Dominic Rowe is to play a dozen games, get a few assists and a couple of goals but Bradford City – it seems – need more from the young winger.

In other words City need Rowe to have a David Syers season where his first proper year sees him establish himself as a first team player quickly. Syers’ challenge this year is not only to avoid the often talked about “second season syndrome” but to advance his game. As good as he was in his first year when given the opportunity to boss the midfield himself Syers was found wanting. A good season for David Syers is not measured in how many games he plays or goals he scores so much as how many midfield battles he wins. He needs to be everywhere on the pitch, as often as he can be.

Exactly the same can be said about Michael Flynn. Seemingly unloved by Peter Jackson Flynn’s performances have put him back into contention but Flynn has been in the heart of City teams which had soft centres. The decision for the manager is on if those teams failed because of Flynn, or inspite of him, a successful season for City’s number four is to make that decision for Jackson. Like Syers it is not just games played but midfields won which will be decisive for the midfielder in the year, the final year of his City contract.

At the other end of his Bantams career is Ritchie Jones who signed a potential four year deal with the club and has been brought in – aged 24 – to be a big player. Having slipped down from Manchester United to Hartlepool United to Oldham Athletic Jones has reached a place where he needs to stop the decline. League Two offers the base ground for footballers. If one does not make it at this level, one is not a professional footballer for much longer.

For Jones there is a need to make this season the one where he cements a regular first team place putting him in direct competition with Flynn and Syers. A good season for Jones taking the opportunity of being a new face at a new club and making himself undroppable.

Chris Mitchell may end up undroppable because of his delivery from set plays. A fine crosser of a ball Mitchell seems to offer City the sort of delivery which has been missing since – perhaps – Nick Summerbee left the club but arriving as a full back come central midfielder it seems that the young Scot will have had a successful season if at the end of it no one is saying that he is only in the team because of his delivery.

Jack Compton‘s season will have been a success if there is a battle for his services in January. His loan expires in the Winter and should the Bantams be trying to prise him away from Falkirk who have seen something they want back from the left winger then he will have done well. A traditional winger, and very one footed, there are worries about how Compton will fit into a team and a division in which every player has to work hard to get results but a partnership between O’Brien and Compton could have something of the Wayne Jacobs/Peter Beagries about it.

If he can be a regular between now and Christmas, and if he can provide the ammunition for James Hanson and his former Falkirk team mate Mark Stewart then he will have had a good half season.

A successful season for Lee Bullock is filling in. Peter Jackson has said that he wants to keep the midfielder because of his versatility. Bullock has played right back, centre back, holding and attacking midfield and perhaps for Bullock success is not judged in how many games he plays but in how many positions he plays them in. Not only that but how many loan players are forced to come in to cover injuries. If at the end of the year Bullock has filled whatever hole appears in the team he – and Jackson – will have justified his place in the squad.

For Luke Dean‘s place in the squad to be justified the midfielder who lost much last season to injury needs to start establishing himself as a member of the match day sixteen which – looking at the options available – could be tough. One gets the feeling that unless Dean gets a very lucky he will spend the season frustrated. A good season for Luke Dean sees him push ahead of the likes of Mitchell, Bullock and Flynn in the pecking order.

The likes of Alex Flett and Patrick Lacey have more time. They need experience on loan and a fist full of first team games but the onus on those players is to prove that they are worth another deal. Flett’s contract is up at Christmas and so has to impress quickly, Lacey has until then end of the season.

The same should be said about Scott Brown but to do so would be to ignore the anticipation around the young Scot who has a buzz about his early appearances and abilities. It is said that after watching Brown for fifty minutes Jackson got on the phone to get a contract drawn up for the sixteen year old so impressed was he and while it would be far too simplistic to say that the player needs to break into the first team he – more than any other brought into Archie Christie’s Development Squad – needs to start pushing for a place in the first team squad. He needs to make himself the default option when the manager starts looking for options. A dozen appearances would be excellent, but the proof of Brown and the Development Squad is in the number of loan players brought to the club to plug gaps perceived in the squad.

Forwards

Of all the players at Bradford City James Hanson has the longest current commitment to the club. Hanson is signed up for City until the middle of 2013 regardless of performance (Brown and Jones have longer options at the club’s discretion) such is the faith which three managers have had in the forward. Hanson divides opinion in City fans and there is debate about the player but – for me – there are two schools of thought on the player: Those who see him as a superb forward capable of winning battles against almost every player he comes up against and possessing a powerful, able strikers arsenal, and those who are wrong.

Success for Hanson is to be injury free of course – he will not like a season like last year – but it is also to carry on his weekly battles with the defenders of League Two and to create for his team mates. A dozen goals would be a good return but the same number and more of direct assists would illustrate the worth that he should be having in a team.

Benefactor of those assists should be new recruit from Falkirk Mark Stewart who comes to the club with a reputation as an intelligent player with the ability to link up with his fellow forward. A good season for Stewart is eighteen goals, a poor one and people will be making jokes that he is only playing because Jackson needs a Mar… Stewart up front. Perhaps realistically if the club are hoping for promotion in two or three years rather than one then a good season for Stewart is preparing for a second year promotion push rather than being judged on what he does in the next twelve months.

If Stewart fails then waiting is Ross Hannah. The chances of the former Matlock man improving on his 53 goals last season are slim but the striker will look not only to be getting into double figures for goals but will also hope to give Peter Jackson a selection headache. Hannah has to make it difficult for Jackson to decide which of his strikers he should be partnering James Hanson with. A successful season for Hannah is a good goal tally and a enough starts to suggest that Mark Stewart was not the default choice and to earn the extension to his contract for next season.

All of which is also true for Nialle Rodney and more. Rodney has only a one year deal and needs to suggest that he deserves another professional deal. A half dozen goals would suggest that the young man is delivering on his promise but games will be tough for Rodney if City are doing well, unless of course he is the man scoring the goals which bring good results.

Nakhi Wells is in a similar situation. A player who shown impressive touches in his early City career but will struggle to get games if the Bantams are doing well, and if the Bantams are doing poorly may struggle when he was in the team. A good season would be around twenty appearances and a half dozen goals but opportunities are limited.

More limited though seem to be the future for Leon Osbourne and Darren Stephenson. The former seems to have lost his place as the bright young thing and is now a very average player who has not been able to nail down a position and perhaps a good season for him is to establish himself with enough games to have proved a usefulness. The latter – Stephenson – has seen four players join the club ahead of him and will hope to get a loan move to give him experience and perhaps a half dozen games in the first team by the end of the season and the odd goal.

2011/2012 I/IV: The manager

In comparison to his two predecessors, there’s something unique and noteworthy when looking at the characteristics of Bradford City manager Peter Jackson – his ordinariness.

Stuart McCall took his place in the managerial dugout with his legendary status and heart-on-his-sleeve love for the Bantams, which meant no one who shared his passion for the same cause would have wanted him to fail. His replacement Peter Taylor came with an outstanding track record that inspired widespread confidence he could achieve great things. And so for the past four seasons, so much of the focus and responsibility for what’s happened on the pitch has been centred upon one person.

Whereas both McCall and Taylor’s managerial qualities were universally held in high esteem at one point, towards Jackson there is much lower adulation, far less attention and a reduced level of expectation. Having been presented as a potential managerial hybrid when he became City’s Interim manager last February, amongst fans on the eve of this season, there is either a general warmness or quiet disapproval regarding Jackson. Trusted to do the job yes, but no one seems to be expecting miracles.

This outlook might be personal to Jackson; but, after the last two appointments were ultimately judged not to have worked out, it is perhaps more a case of the club and supporters falling out of love with the idea that a manager is the answer to all the problems.

For now at least Jackson has regained the sort of popularity he enjoyed when captaining the club with great distinction and dignity during the 1980s, before a second spell in the early 90s proved hugely disappointing and a defection to matters blue and white. Ever since he’s been considered more an annoyance than legend, whether managing Huddersfield for two separate spells or popping up as an agent for disgruntled young City players. His returns to Valley Parade saw him endure some strong and at times vile abuse, and the idea of him ever being welcomed back as manager would have seemed laughable.

Time heals wounds, and as Jackson cropped up as Lincoln City manager in 2007 – quickly followed by being diagnosed with throat cancer – attitudes towards him began to change. As McCall struggled as manager the season after, Jackson’s name was put forward as an alternative solution. He was passed over in the interview stage in favour of Taylor after McCall quit in February 2010, and a year working in a very different environment with his wife was ended by some proactive phone calls to Julian Rhodes when Taylor went the way of McCall, five months ago. The rehabilitation of Jackson’s standing amongst City fans has been swift since.

Even when he was claiming to bleed blue and white, Jackson was never far off our radar – so the strengths and weaknesses of his managerial ability have already been heavily debated before. Past successes are easy to point to – twice he left Huddersfield better off than when he took over them. Failures are also difficult to ignore. It’s not hard to see why Rhodes and Mark Lawn chose Taylor’s CV over Jackson’s 18 months ago, and the fact his three previous managerial appointments all ended with the sack suggests there’s a high possibility it won’t end brilliantly this time either.

Yet there is much to commend Jackson for since his first game in charge at Gillingham in early March. If he didn’t exactly set the world alight in terms of results, he at least applied some brakes to the post-Christmas slide in form that had pushed City from play off outsiders to relegation candidates. The season ended badly, but could have been far worse. Performances weren’t much better overall, but the style of play was at least more attractive. Jackson oversaw survival with a week to spare, all the while left uncertain over his own future and with growing off the field problems overshadowing his minor achievements.

Jackson’s desire to get the job full time was laudable. As the Valley Parade rent situation looked desperate, BfB understands he was told that this season’s playing budget could have been as low as £400k; on top of the potential 10 point deduction to start the campaign from. Such a bleak prospect would have put many people off – remember Bryan Robson in 2004 walking away because he felt the job, post administration two, would be too tough? Yet Jackson remained unfazed, determined to take his chance.

If his Interim manager record of four wins, three draws and seven defeats is hardly the stuff of great promise, the impact his personality has had on the club certainly was impressive. Who’d have thought, as he posed a lot and talked about himself in third person while managing our local rivals, that this annoying git would actually prove himself to be an immensely likeable bloke?

His loud, passionate and enthusiastic persona may not be everyone’s cup of tea, and maybe it didn’t have the greatest affect on the players he inherited from Taylor. But now having built his own squad and appointed his own coaching staff, there’s a feeling that Jackson’s motivational style can make players perform above themselves and improve as professionals.

And it doesn’t just begin and end with the players. Jackson clearly enjoys mixing with supporters and talking to the local media. Those who attended the club’s recent open day will have witnessed the manager serving burgers with Lawn and chatting away happily to anyone and everyone present. Just like McCall, it’s clear that Jackson doesn’t regard this as any old club and is proud to be here. That may not translate into success, as McCall showed, but it can only help.

Like Taylor, Jackson has only being handed a one-year deal and what the Board and supporters’ expectations are from him this season are unclear. Everyone knew that for Taylor it was promotion or bust; but given how far away the club was from achieving it last season, to demand the same from Jackson would seem unrealistic. That’s not to say this season can’t end in glory, but that smaller steps need to be focused on first before the bigger leaps.

The fact Taylor’s one-year deal was so centred on delivering instant success did not produce a stable atmosphere, and when things went wrong it quickly felt like he was a sitting duck rather than someone who would be given time. Perhaps that’s why the loan market was so overly used by Taylor – he simply didn’t have the space to develop existing players by giving them chance to come good. Perhaps that’s also why the likes of Jon Worthington and Mark Cullen were signed but given little opportunity when they didn’t make an immediate impact. Will Jackson face a similar type of instant pressure of having to narrow his focus on simply getting a result on a Saturday to keep his job, or will there be leeway for him and his players to make mistakes?

For me, success and the offer a new contract for Jackson come May is for us to be able to look back and reflect on improvement: a more appealing style of football, more committed performances from the players and a healthier league position. If a forwards momentum can be started, it would be wrong to risk its continuation by sacking Jackson if its speed is not as fast as we’d ideally hope.

We’ve spent four seasons impatiently trying to scramble out of this division and truthfully haven’t even come close. Now has to be the time to truly take it steady rather than keep hoping to find shortcuts; and for Jackson the challenge this season should be to prove he is the man with a map to success.

Above all else, it may be that this season – relative to the last few – talk in and around matches is less about the manager. The fact that hiring and firing managers has proven a failed policy in delivering improvement will probably never be embraced by some, but this year more than ever there is a collective responsibility for everyone involved with the club to perform.

Maybe Jackson is an ordinary manager, who we could do better than but could also do worse. But after the last few years have seen so much hope and expectation pinned on his predecessors, it might be nice having someone in charge who we already recognise as having faults – in order to move past this culture of blaming every failing upon the occupant of this role.

The gradient becomes steeper

On The 2010/2011 Season

Mark Lawn’s first-ever Football League meeting saw the Joint-Chairman loudly question why the Football League TV deal left his club so disadvantaged. He was told it was because of a rule which had been implemented by a then-Bradford City chairman.

The split of TV revenue is weighed heavily in favour of clubs in the Championship, and it’s a thinking which has been replicated in other important money matters. The Premier League’s solidarity payments subsequently introduced that summer – loose change from the billions England’s top flight generates and keeps for themselves, after voting to break away from the Football League in 1991 – saw each Championship club receive £830,000 per season. Meanwhile League One and Two clubs – arguably most in need of any hardship fund going – received £103,000 and £69,000 per season respectively.

A welcome gift, but one which will did little to bridge the gap between rich and poor.

And this heavily-biased split of the leagues was the work of Geoffrey Richmond, who two years after making a speech on the Valley Parade pitch that his Premiership-bound Bantams would “never forget their lower league friends” marked City’s return to the Football League in 2001 by ensuring clubs in England’s second tier received the greater benefits of any pots of money coming all three divisions’ way. Who cared about clubs in England’s bottom tier then?

Lawn, faced with this unexpected further revelation of Richmond’s legacy at the Football League meeting in 2007, didn’t have a leg to stand on.

Fast forward to the present day, and the landscape will begin to further shift from this season. A “take it or leave it” revised solidarity payments offer from the Premier League last April was initially rejected by clubs in League One and Two; but faced with no choice, they ultimately had to accept. The £20m a year donation by the elite has tripled to £60m from this season (cuts to community funding will pay for the Premier League’s generosity), but the disparities in who is entitled to how much have remained, further increasing the gaps.

So from this season, the majority of Championship clubs will each receive £2.2m per year from the Premier League. For League One clubs, the payment has increased to £335,000 and for League Two clubs £220,000. In addition, relegated Premier League clubs will now receive £48m worth of parachute payments over four seasons – £16m in each of the first two years.

A near quarter of a million guaranteed revenue for City is certainly not something to be sniffed at; but whereas the Bantams were previously receiving £761,000 less per year than their Championship counterparts, the gap will now be over £2m every season. And that’s before we consider the present three-year TV deal, collectively worth £264m.

Let’s remember where City want to ultimately aspire to return to – last July, the vision unfurled by Lawn was for City to reach the Championship in five years time. It could prove increasingly difficult to scale those heights – and much more challenging to stay there.

With so many Football League clubs struggling to stay in business, any help that the Premier League is willing to provide has to be grudgingly accepted. But there are genuine long-term concerns about what this new deal will do to the competitive nature of the Football League. In the Championship, clubs relegated from the Premier League will have such a huge advantage in terms of the money they have, compared to their rivals, that bouncing back within a couple of seasons should be much more of a regular occurrence than it currently is. And for clubs climbing into the Championship from Leagues One and Two, the inequality of solidarity payments will make it more difficult to catch up as time goes by.

The gulf between Premier League and Championship has been huge for years, and a similar type of chasm could be about to emerge between tiers two and three.

Which makes the need for City to start climbing the leagues all the more urgent. That £2.2m per year Championship clubs will start receiving is hardly going to be used to make ticket prices more affordable or to increase presence in the community; it will likely be extra money for the transfer budget and extra money for the wage bill. And with each passing season of getting £2.2m richer, the size of the wage bills will get larger and more difficult for newly-promoted clubs to compete with.

So while getting into the Championship can still be considered a realistic objective for all the 48 teams in England’s bottom two tiers, with the difference in solidarity payments between Leagues One and Two relatively low, competing against teams with increasingly larger resources will become increasingly difficult. It’s hard to imagine many more instances of a Wigan, Stoke or Fulham rising through the divisions like we’ve seen over the last decade. And the sport will be less magical for losing that.

But while we can curse Richmond yet again for instigating a situation that penalises our club, the reasoning of why he did it is one difficult to avoid talking hypocritically about. I bet not many of the 24 Championship clubs supported their lesser peers in initially rejecting the Premier League’s offer last April – despite the very real possibility that they one day could be relegated and suffer the consequences. And I bet that if they were on the Championship side of the fence, few League One and Two Chairman would have been principled enough to reject the offer either.

It’s all about looking after your own interests, and believing the changes you vote for will only aid your cause – rather than later tripping you up. Least we forget, then top-flight members Oldham and Sheffield United voted for the breakaway of the Premier League.

And if City can fulfill the vision of making it back to the Championship, would we care too much about the plight of present-day rivals? If there’s a big pot of money that we’re entitled to take a greater share of, would we vote to give more of it to others?

Which is perhaps the greatest irony. Over the last two decades, Premier League and Championship clubs have voted to make changes which boost their individual prospects and increase their own chances of enjoying success – at the expense of others. That natural competitive nature to maximise every advantage and be damned with morals and ethics may in fact be leading to our national game become less and less competitive.

The door is beginning to close. City need to get their foot in.

To illustrate Bradford City

On The 2010/2011 Season

Bradford City League Performance to August 2010

Peter Taylor is charged with taking Bradford City to promotion which has happened but eight times in the ninety-seven seasons Bradford City have played in. Relegation has happened in ten seasons three of which were within the last decade.

The number of blank squares above shows the scarcity of promotion in the clubs history. The club have never had consecutive promotions – an aim of Mark Lawn and Julian Rhodes three seasons ago – nor have City ever been promoted the season after being relegated. Only once has the club been promoted within four seasons of being relegated which is the task presented to manager Taylor.

None to which is to say that City are wrong to have the aims they do but it does illustrates – perhaps – the folly of planning on the basis of achieving what is infrequent in the club’s history.

Bradford City Transfer Fees to August 2010

There is much talk about resources at Bradford City and many ways to measure the club’s resources. The above shows the record transfer fees the club has paid – largely around a decade ago – and contrasts them with the four members of the squad transfer fees can be found for. This is presented to illustrate the scare of the diminished scale of the club’s resources.

Bradford City Appearances to August 2010

The above shows the more senior players in the current Bradford City squad in the context of the most appearances any player has made for the club. It is presented to illustrate two points. Firstly current squad’s newness which shows a transience which is common in football and at Bradford City. Secondly it illustrates the short term nature of the players at the club. Gareth Evans signed for the club last season and is the fifth most appeared player.

Bradford City Top Scorers to August 2010

As with the number of appearances the goals scored by the current Bantams players when compared with the club’s historic goalscorers. It illustrates both the distances the current players have to match those who have gone before and the excellent starts that both Evans and Hanson have made in that although noting that it will take another four or five seasons at the current rate for either to add themselves to the list.

The Bradford City Squad International Affiliation in August 2010

A final table to show the international representation in the Bradford City squad which illustrates very little aside, but looks nice.

Another season of despair

On The 2010/2011 Season

I met a traveller from an antique land.

The modern history of Bradford City – which is to say the everything from the return to Valley Parade onwards – shifts on a fulcrum moment which happened ten years ago this month that City kick of a fourth consecutive season in the bottom tier of English professional football.

August ten years ago and – with bare faced cheek and a brassneck – I went to my boss and asked him if I could leave half way through the day because I wanted to go to the press conference that unveiled Benito Carbone as a Bradford City player. Carbone – at a cost of just under £55,000 a week – was the pinnacle of something that rose at The Bantams and – in the last ten years – fell.

Much has happened in that last ten years – two administrations, three promotions, BfB has had 112 more writers doing about 3,500 articles, the hole in the ground, a riots, the boss in question now is chairman of Bradford Bulls – but nothing has matched that moment. Geoffrey Richmond sitting at the head of a room of supporters and journalist proudly proclaiming the promise that his new recruit represented.

Two vast and trunkless legs of stone stand in the desert.

Valley Parade played host to former tenants Bradford Park Avenue and – soberingly and as a result of that time ten years ago – its current tenant Bradford City and is a transformed arena. The main stand rises high and is most often half empty or half full (your point of view on that) ready to host Premier League football which is a distant memory now.

Rippling away from Valley Parade the effects of City’s rise and fall fade. Peter Taylor tried to prepare for this season in different training facilities but that proved impossible – for now at least – and Apperley Bridge continues to be the host for the club’s day to day activities. Carbone said of City on his arrival that “nothing resembled a football club” including Apperley Bridge in his swathe of comment.

Players have come and gone most notably Dean Windass who partnered Carbone up front in the Italians first game. Windass returned but left the club after death threats following a sending off.

Managers have come and gone most notably Stuart McCall who was the captain and assistant manager when Carbone was signed. He, along with other players of the day Wayne Jacobs and David Wetherall have reputations tarnished not by the continued involvement with the club but by the club’s decline from that day onwards.

In the wider football world though that day – and Bradford City in the Premiership – is a footnote. The other team in Paul Scholes’s wonder goal, the prototype for the likes of Hull City and Blackpool and a step on the evolutionary ladder from Barnsley’s single season in the top flight. Not forgotten but hardly remembered and remembered as one of many teams who tried and failed.

An ebullient Geoffrey Richmond stood on the field – a dozen City fans around him – in a blazing eyeball to eyeball argument with a Daily Express journalist who questioned his motives and motivations. It was a rare sight. The Empire builder questioned, raging against the coming tide which he would not be able to keep back.

He resurfaced briefly at Notts County and Leeds United, and then he was gone.

And on the pedestal these words appear: “My name is Ozymandias, king of kings: Look on my works, ye Mighty, and despair!”

So ten years on Bradford City under Peter Taylor prepare for the new season and it is hard to imagine being further from that August press conference. The pitch – sun drenched on that day – has been improved at last but little else can be said to have.

Pre-season was low key to a point of hardly being considered during the tour of Essex which saw four games in seven days. The jailing of one former striker and one new one provided the news and perhaps there was a sense that nothing else from the club would match that so – other than the progress of the new grass – little emerged from the club. There is no good news, so there is no news.

Nothing beside remains. Round the decay of that colossal wreck, boundless and bare the lone and level sands stretch far away.

The best which can be said about Peter Taylor is that he has augmented what he found on arrival at the club rather than trying to rebuild salvaging some of the last two and a half years of work that Stuart McCall had put in. A look at Taylor’s assumed first eleven shows that the keeper Jon McLauglin, defender Steve Williams and striker James Hanson were all plucked from nowhere to be key members of this season’s side.

Indeed it is to Taylor’s great credit that one can skip through the team: Right back Simon Ramsden, Zesh Rehman at centreback, left back Robbie Threlfall was a target of McCall and co at left back, Lee Bullock was converted to a deep role by McCall, midfielder Michael Flynn and striker Gareth Evans brought in by the previous manager. Taylor has recruited Tommy Doherty for his three in midfield while Omar Daley – with 97 appearances for City – pre-dated the previous manager.

Rather than start again Taylor has taken what he found and added to it giving City a rare route to having some stability at the club. That he has only a one year contract is a matter of great worry – for every prediction which tells you City will be promoted you can find one which says we will end in mid-table which would result in the board not offering a new deal to the manager – with City highly unlikely to find as good a replacement for this manager as was found for the last.

His football is pragmatic to a point of unattractiveness at times but Taylor is perhaps the only reason for optimism at the club this season. A man who appreciates the value of building while standing in the bare, lone and level sands.

Who do you think will be City’s most important player this season

On The 2010/2011 Season

Football is about players – or so The Great Man once said – and with Bradford City’s squad more tweaked than overhauled City fans will be able to see the movement and – one hopes – progress of various players this term and it is in this spirit The Barry Articles ask:

“Who do you think will be City’s most important player this season?”

Steve Baker Stalwart City fan and Bantams Bar regular

I think the most important player for City this season will be Robbie Threlfall. Taylor has assembled a squad of 6ft somethings, so is clearly playing for tactics that allow the team to make the most from set pieces. Threlfall’s delivery from set pieces for much of last season was excellent and led to many goals. If City are to mount a promotion challenge, then we need to make the most of set pieces. Gone hopefully are the days of the “Schumacher” free kick, where the ball was played short with the recipient panicking and not knowing what to do with the ball next.

Assuming Threlfall is the number 1 choice left back, he surely will be tasked with free kicks and corners. His performances dropped at the end of the season – maybe due to fitness and maybe due to not knowing where he would be playing his trade next season. His ability to get the ball in the box from wide areas quickly and with pace are something a lot of our players could take note of. If he has a good season and delivers like he did at the start of his loan spell, I expect City to do well. Taylor has bolstered the attack after Thorne and Boulding left, and he seems to have allowed Michael Flynn to have licence to push on, with Bullock and The Doc protecting the Welshmans roams forward.

Having said all this, I hope that we do unearth a gem from somewhere and they come along and have an outstanding season and play a major part in a promotion push. If you discount the astute loan signings of Adeyami and Moult, look for Scotty Nielson to make the impact he promised last season, and for young Ryan Harrison to make his mark on the first team fringes.

Patrick Dowson City fan and Musician

So many options, and on the face of it Gareth Evans‘ name may not be the first to spring to mind. I almost went for McLaughlin, and I am looking forward to seeing his development. But whilst we seem spoiled for choice in central Midfield and Defence, it is where the goals are coming from that most concerns me.

Hanson should kick on and continue to be the imperious aerial presence we know and revere. But with Speight and Moult as unknown – albeit promising – quantities, we need to look to our number 9 to develop into the player that we saw scoring two of the best Bradford City goals of recent years in one glorious game. It’s impossible not to be impressed by his work rate, but inconsistency in front of goal and loss of confidence blighted his season and he needs to improve his 1 in 4 goal ratio if he is to succeed. If he can continually reach the form that he started and finished last term with, and avoid the slump that came between we could have a real player on our hands.

Taylor may play him on the wing or down the middle – and the debate is still open as to what his best position is – but with his enthusiasm and versatility, I would expect his name to be on the starting line-up more often than not. Especially since last season’s renaissance coincided with the appointment of Taylor.

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