Landmark The 2011//2012 season kicks off with Peter Jackson in charge of a younger Bantams team
Following last season’s disappointment a new air of optimism currently surrounds the much changed, younger City squad compiled by Peter Jackson, but what can we expect from those who the Bantams will line up against in the new season?
With the loss of Bury, Chesterfield, Stockport and Lincoln from League 2 last time out, the division this year has taken on a very Southern feel with the addition to the League of Plymouth, Bristol Rovers, AFC Wimbledon, Crawley Town, Swindon and Dagenham & Redbridge. It seems that away day dedication will be pushed even further this year, with City set to clock up the miles – where are the Peter Taylor over night stays when you need them!?
For the first time since City were relegated to League 2 they have not been tipped for automatic promotion, that acclaim has gone to the league’s big spending new boys Crawley Town. Following last season’s romp to the Conference title and lucrative FA Cup run, only ended by the champions of England, Crawley have flexed their financial muscles once again signing the likes of Wes Thomas (Cheltenham) and Tyrone Barnett (Macclesfield) on huge salaries. Although popularity amongst other teams and fans will be in short supply, this is unlikely to phase Steve Evans who appears to have unlimited funds to see that the Red Devils make it back to back promotions. And with the likes of Dagenham and Stevenage proving that it is not impossible to make that immediate leap, it is unsurprising that the club have been highly backed at the bookies. Former Bantam Scott Nielson is still on the books and will no doubt be on the end of a ‘warm’ welcome when returning to VP, following comments he made after his City exit.
Hot on the promotional heels of Crawley are fellow league new boys Swindon Town. Over the summer they have introduced some Italian flair on the touchline following the appointment of Paolo Di Canio. Expect much gesticulation and passion when the Bantams meet The Robins in the final game of the season (and that’s just from Jackson!). In the close season Di Canio has signed the relatively unknown Oliver Risser and appointed him the club’s captain as well as several established League 1 players. Also don’t be surprised if a few hot prospects from the Premier League turn up on loan over the coming weeks – I’m sure Paolo will still have Mr. Redknapp’s phone number!
Former Torquay boss Paul Buckle will be hoping that he can use his League 2 experience to guide league newcomers Bristol Rovers back into League 1 at the first attempt. Signing the likes of Chris Zebroski (you may remember him drop kicking Matt Clarke in the face!) and Joe Ayinsah (Charlton), expect attacking football from The Pirates who visit VP in September.
As well as the new boys, League 2’s bridesmaids Shrewsbury Town have also been tipped to go well again this year. Following play-off disappointment for the past three seasons “Salop” will be hoping they can go one better and achieve automatic promotion this year. In the close season Graham Turner has signed proven League 2 players such as: Marvin Morgan (Aldershot); Andy Gornell and Joe Jacobson (Accrington) and will be hoping that these will provide the extra ammunition to get The Shrews over the line.
With the loss of so many Northern teams from the division, local rivalries are few and far between for the Bantams this year. Nearest geographically are Rotherham United, who despite the loss of player maker Nicky Law to McGod’s Motherwell, will be hoping for a strong season under relatively new boss Andy Scott. Scott’s first priority will be to keep hold of the much coveted Adam Le Fondre, whilst quickly hoping he can get the best out of hard-working City reject Gareth Evans (‘The goal is that way Gareth…’). The Millers will be trying to make sure that they don’t fall away as they have in previous years despite promising starts. City host Rotherham in November, with the away leg early in the New Year.
One time City managerial target John Coleman, will be hoping that Accrington Stanley will be able to maintain their strong form of last year despite losing their best players to other teams (Ryan, McConville, Gornell). Coleman will have to manage once again on a shoe-string budget and has so far snapped up the likes of defender Danny Coid (Blackpool) and young striker Kurtis Guthrie, whilst former Bantam Rory Boulding still features in the squad. Expect Stanley to finish mid-table this year as the loss of quality players will surely take its toll.
Morecambe (Bradford-on-sea) are entering the new campaign with a rallying cry in the hope to recapture the ‘fortress’ mentality of Christie Park at their new home ‘The Globe Arena’ (incidentally it’s not an arena, it has 3 sides!). Shrimps boss Jim Bentley will be hoping the combative style of former Bantam loanee Kevin Ellison will help them improve on a disappointing 20th position, achieved last time out. A big City following will once again will flock to Morecambe in early September, with the return fixture at VP in mid-January.
Gary Simpson’s Macclesfield Town have been made favourites for relegation to the Conference this year. Despite a comfortable 15th place finish last season The Silkmen are tipped to struggle, with bookmakers offering them at 2/1 to drop into non-league. The Moss Rose outfit will be hoping that new signings Waide Fairhust (Doncaster), former Bantam Jonathan Bateson (Accrington), along with others like the quick forward Emile Sinclair, will be enough to steer them clear of trouble.
Second favourites to face the drop are Cheltenham Town, following their disappointing second half to last season, which left them with a 17th place finish – one place above the Bantams. This is not a sentiment shared by the Robins new signing Sido Jombati, who claims the club should be aiming for promotion. Cheltenham have invested mainly in non-league players, much the same as City, with the hope of bringing success to Whaddon Road next season.
Once again Barnet have been backed to struggle this term, despite retaining the majority of their top performers from last year. Lawrie Sanchez continues as boss as the Bees aim to gain compensation for the move of last year’s demi-saviour, Martin Allen, to Notts County. With plenty of forward options in the form of Izale McLeod, Sam Deering, Steve Kabba and Mark Marshall (remember him embarrassing City last year?), Barnet will be hoping that they can sort out their defence which saw them leak 77 goals last season.
Hereford United will be hoping to make things a little more comfortable this year following their close shave for survival last season. Former ‘physio’ boss, Jamie Pitman, has signed the likes of Delroy Facey (Lincoln) and Stefan Stam (Yeovil) in the hope of playing attacking, entertaining football next term. The Bantams travel to Edgar Street in late October, with the Bulls coming to VP in February.
Cash-strapped Plymouth Argyle will face a race against time to assemble a squad before the big kick-off on the 6th of August. With the likely take over by Peter Risdale not yet finalised and the club selling off the ground and its land to a third party: ‘Bishop International’ (sound familiar!?) it will be a success just to put a team out for the Pilgrims next season. Already potential signings have swerved away from the financially stricken club, Antony Elding (Rochdale) opted to sign for non-league Grimsby despite initially agreeing to sign for Plymouth. Survival will have to be their first priority and it is hoped that with the re-signing of influential defender Stephane Zubar, others will follow to sign up for Peter Reid’s cause.
The Crazy Gang return to Valley Parade next season and it is expected that they will bring more than 53 fans when they visit Bradford in late-September. Following five promotions in nine years, since their formation in 2002, AFC Wimbledon will take their place in the football league once again. They will start the campaign without last season’s top goalscorer Danny Kedwell, who has signed for Gillingham, but have retained the services of their player of the season Sam Hatton. Boss Terry Brown has signed up several new recruits: Jack Midson (Oxford); Mat Mitchell-King (Crewe); Chris Bush (Brentford) and Charles Ademeno (Grimsby) in hope of maintaining the club’s position in League 2 next year.
John Still’s Dagenham & Redbridge return to League 2 following only one season in League 1. The one-time City managerial target has managed to maintain the majority of his squad, but has lost key man, and former Bantams’ target, Ramon Vincelot to Championship new-boys Brighton. The Daggers are expected to finish mid-table this time out and will face the Bantams at VP in August, with the return fixture at Victoria Road in March.
Burton Albion boss Paul Peschisolido has signed several attacking options over the close season with the intention of pushing the Brewers further up the table than their 19th place finish last season. The Nottinghamshire club will be hoping to avoid the fixture congestion that plagued them last year. New signing Justin Richards (Port Vale) should be the main attacking threat and City play Albion away in October, with the home fixture in January.
Dario Gradi will take charge of Crewe for his 26th season at the helm. With the loss of Clayton Donaldson over the summer, Alex striker Shaun Miller will be hoping to fill the former Bradford youngster’s boots and build on his own 19 goal haul last season. Crewe have been internally backing themselves for promotion this year and will aim to get there playing attractive, technical football, the likes of which the Bantams experienced on the last day of the season.
Gary Johnson’s Northampton Town will once again carry high expectations into the coming season, with their expectant fans insisting that they improve on their disappointing 16th place last season. With a glut of new signings, including big striker Adebayo Akinfenwa, the Cobblers will enter the 2011/2012 season with aspirations of reaching the play-offs. City face Northampton at VP in late October and travel to the Sixfields Stadium in April.
Former City man Chris Wilder will be entering the new season in the hope that his Oxford United team can build on their promising first season back in the football league. Ex-City flop Paul McLaren will take his place for the U’s next season and will hope for more consistency in League 2 this time out. Experience seems to be the order of the day for Wilder who has also recruited former Leeds player Michael Dubbery and ex-Bury goal keeper Wayne Brown.
In a repeat of last season, Micky Adams will lead out Port Vale and will want to finish the job he started before leaving for a forgettable stay at boyhood club Sheffield United. Marc Richards remains the main danger man for the Stoke club and will hope that he can find sufficient support from new signings Gary Roberts (scorer for Rotherham from halfway at VP) and fellow striker Louis Dodds. Vale face the Bantams at Vale Park in September and at VP on Valentine’s day.
On the Buses…(or coaches)
Industrious Aldershot will be hoping to build on their solid 14th place finish last time out. The Bantams play host to the Shots on the opening day and will have to be wary of the goal-threat of defender Antony Charles who had success against the Bantams last year. Dean Holdsworth will be hoping that the recent loan deal for Reading’s attacking midfielder Jake Taylor will help get the Shots off to a flier… obviously after losing to City!
Gillingham have made several signings over the summer and diminutive boss Andy Hessenthaler will be hoping that by signing non-league success stories like Danny Ked well (AFC Wimbledon) will be enough to push the Gills one step further than their play-off spot last year. Hot striking prospect Adam Birchall, signed from Hessenthaler’s former club Dover, is already facing a 6 month lay off with knee ligament damage, which will leave the Priestfield club on the look out for another ‘Cody MacDonald’ type player from the loan market.
Southend will enter the new season hoping to gain the consistency that saw the play-offs elude them last year. Shrimpers boss Paul Sturrock has made several signings to complement last seasons top performers Antony Grant and Barry Corr. City will once again travel to Roots Hall on a Friday night (Decemeber) and will host the Essex club, again on a Friday night, in April.
Torquay boss Martin Ling will want his side to go one better this year to soar into League 1. In order to replace target man Chris Zebroski the Gulls have signed former Morecambe hitman Rene Howe, and have strengthened their midfield with the signing of left-sided trickster Ian Morris (Scunthorpe). City travel to the English Riviera in mid-February (Brrrr…) and host the Gulls at VP in early October.
Success is a hard thing to judge in football.
Every different clubs’ supporters and chairman/board have different expectations for their club in the upcoming season.
Some clubs expect to find themselves in a relegation battle come the ‘business’ end of the season.
Many teams would be content with a mid-table finish in the division that they currently find themselves in. A mid-table finish for other teams would be a disappointing return for a seasons results.
The top teams are expected to challenge for honours on all fronts and in all competitions. Nothing less than that would be acceptable.
Since relegation to the old forth division back in 2007, Bradford City’s annual expectation is to be challenging for promotion into League One.
Four seasons later and that expectation has failed to be realised despite high budgets (relative to the division) having been spent and two well fancied managers losing their jobs.
This seasons’ pre season expectations is perhaps time to take a step back. Do we realistically expect to get promotion or close to it this upcoming season?
Last season, Peter Taylor’s side were widely fancied to be in the hunt for not only a promotion place, but challenging for automatic promotion. Local and national media once again talked up City’s chances. But once again, hope was crushed in the most dramatic fashion imaginable, with City not just failing to get near a playoff/promotion spot, but found themselves in a serious battle against relegation out of the entire football league.
Taylor’s 12 month spell as the Bantam’s manager left the experienced manager completely shell-shocked in what he described as “the most surprising and disappointing season I have had in 23 years in management”.
If a City legend and up and coming young manager as well as an experienced ‘promotion specialist’ manager have failed to get City out of League Two, what hope does Peter Jackson have for the upcoming season?
Many would write off our chances and probably accept a season of consolidation.
A season of success at City would probably be achieved in most supporters eyes by changing the brand of football so widely adopted under Taylor. The type of ‘grinding out results’ that was meant to make us win 1-0 every week and thus promotion out of League Two was never realised, and we played some diabolical football in the process.
The devastatingly negative tactics when we went 1-0 up at Oxford as well as the dour 1-0 home win against Stevenage under Taylor still live fresh in the memory.
If Peter Jackson can get this team attacking the opposition, playing open and attacking football, may supporters would be appeased even if the final result in May means we just missed out on a playoff spot. It would be something to build on and take to the next season with, crucially, the same squad of players. Chopping and changing teams and replacing Player X with Player Y has been widely discussed on this website – and we all must agree it generally never yields a good result.
Supporters can help in this process by keeping morale up, no matter how hard it gets. Being around the squad last season was very difficult indeed for everyone connected with the club. The previous regime seemed to have a negativity around it that was extremely hard to shake off.
Outlets like the excellent ‘Bantams Banter’ podcast provide supporters a place to turn when the going gets tough watching the team struggle. If we take our position a little bit more light heartedly i’m sure it will rub off on the players themselves and help the squad ‘turn the corner’ in any difficult times that we might/will face in the upcoming season. It shouldnt be a case of us versus them. We should be united in wanting success for Bradford City football club and i’m sure, with the young nucleus of a squad now assembled, we can change this negative ethos. Players getting boo’d – players turning on the fans – should all be part of our past.
No player signs for City wanting to play badly or upset supporters. The sooner we realise that as a collective group and get on their side, the more they will want to play their hearts out for the club, and not just put their head down at the first sign of trouble.
Barring a serious disaster Peter Jackson will be given at least one season at the helm. Many ( including myself) did not want him to get the job on a full time basis, but he has the job now and its time to give him and the players 100%. Lets not start calling for heads at Christmas. Lets not question every decision made when the going gets tough.
If mentalities throughout the club change, we can start to build something that might get us to where we want to be, because the path we have taken previously at the end of every season in League Two has led us nowhere, fast.
They can hardly lose – the players of Bradford City 2011/2012 coming in the season after the team were booed, jeered and dubbed “the worst in Bradford City’s history.”
Set against that the currently players – as a whole – can hardly do worse but with the club stopping focusing on promotion as the only aim and starting looking at Development as the means that end in a higher division then the players are individually charged with achieving personal aims.
So if the City players need to end the season having improved what should each player consider a success for the season, and what standard should they be held against?
A good season for Jon McLaughlin is a busy one. The keeper has kept his place in the squad while all around him have been released and retains the favour of supporters but thus far the former Harrogate shot stopper needs to be authoritative in his goalkeeping and commanding of a back four that too often looked nervous in front of him last season.
A good season is to keep the gloves all year, a bad one sees someone come in on loan and leaves McLaughlin looking for a new club after the season.
Martin Hansen‘s dream season is a first month – and then two more perhaps – where he is a brick wall for Bradford City and returns to Liverpool with Pepe Reina allowed to leave and the Danish custodian allowed to take over. That probably will not happen but a good display against Leeds United in the League Cup would help raise his profile and his season is all about showing he can perform in League football.
Bradford City are Guy Branston‘s grand project. The defender looks at Valley Parade as his opportunity to add a final achievement to his promotions and play off wins and that achievement is to stamp authority on a team which badly lacked leadership last year. Branston’s sights are set higher than any other player for the Bantams this season and anything less than playing near every game (eighteen red cards in his career suggests that one might expect a suspension of two) and making sure that the men around him put in good performances and win clean sheets.
One of those men is Steve Williams who has two years left on his contract so perhaps this is not the “big year” that is being talked about for the defender but Williams needs to bring a more constant high level of performance. A good season for Williams is few mistakes at the back which tend to interrupt excellent displays, and it is nailing a place alongside Branston at the heart of the back four.
A good season for Simon Ramsden is one without injury. Since arriving at City Ramsden has put in infrequent but excellent performances at right back and central defence owing to injury and it seems that should he stay fit that Rambo will do well. A good season for Simon Ramsden is living up to the promise of his fleeting appearances so far.
For Luke O’Brien this season is about giving up childish things and graduating from being a good young player to being a reliable good player. For this year to be a success O’Brien has to go past his last season of being given the pass which young players to not needing such excuses and putting in mature displays most often.
For the forgotten man Luke Oliver it is hard to imagine how he can break into the side with Branston in his way but – eighteen red cards remember – a good season for Luke Oliver is to be the able replacement to be drafted in when needed. Whenever called on Oliver has played with enthusiasm and
professionalism. Not the best player in the world a good season for Luke Oliver is to not let anyone down when he is called on and – despite the moaning of the malcontent – he never has so far.
For right back Andrew Burns the season is all about development. City are looking for a loan deal for the young right back to give him a few months of experience. If the season is a success for him he will come back and put pressure on the first team. If he ends with a dozen appearances he will have done very well, half a dozen might be more realistic and is a good aim for the youngster.
Similarly Adam Robinson – who seems set to back up for Steve Williams in the role of mobile defender – needs experience and might hope to get a few months playing in the non-league but a successful season is winning a new deal after his initial first six month contract expires and perhaps getting a half dozen appearances in by the end of the season.
For Lewis Hunt and Robbie Threlfall a good season seems to be finding a new club. How Threlfall fell from the player who people thought was too good for us to one who is thrown out of “the worst team in Bradford City’s history” is saddening and the fact that the club seemed to keep him in preference to signing Jamie Green promises something for the left back from Liverpool but all in all a good season for both is to end it as a professional footballer, and good luck to them both.
No player shows the potential of a successful season better than Dominic Rowe. Rowe is in the team in the absence of Omar Daley and mirrors the winger’s style of play charging at defenders with pace but differs in his type of delivery. While Omar went for the cut inside and attack the centre Rowmar goes around the outside to the byline and delivers.
A good season for a first year professional is to play a half dozen or more games but the likes of Burns and Robinson have players in their way. Rowe has the opportunity to get into the team and make Peter Jackson stop the search for a replacement. A good season for Dominic Rowe is to play a dozen games, get a few assists and a couple of goals but Bradford City – it seems – need more from the young winger.
In other words City need Rowe to have a David Syers season where his first proper year sees him establish himself as a first team player quickly. Syers’ challenge this year is not only to avoid the often talked about “second season syndrome” but to advance his game. As good as he was in his first year when given the opportunity to boss the midfield himself Syers was found wanting. A good season for David Syers is not measured in how many games he plays or goals he scores so much as how many midfield battles he wins. He needs to be everywhere on the pitch, as often as he can be.
Exactly the same can be said about Michael Flynn. Seemingly unloved by Peter Jackson Flynn’s performances have put him back into contention but Flynn has been in the heart of City teams which had soft centres. The decision for the manager is on if those teams failed because of Flynn, or inspite of him, a successful season for City’s number four is to make that decision for Jackson. Like Syers it is not just games played but midfields won which will be decisive for the midfielder in the year, the final year of his City contract.
At the other end of his Bantams career is Ritchie Jones who signed a potential four year deal with the club and has been brought in – aged 24 – to be a big player. Having slipped down from Manchester United to Hartlepool United to Oldham Athletic Jones has reached a place where he needs to stop the decline. League Two offers the base ground for footballers. If one does not make it at this level, one is not a professional footballer for much longer.
For Jones there is a need to make this season the one where he cements a regular first team place putting him in direct competition with Flynn and Syers. A good season for Jones taking the opportunity of being a new face at a new club and making himself undroppable.
Chris Mitchell may end up undroppable because of his delivery from set plays. A fine crosser of a ball Mitchell seems to offer City the sort of delivery which has been missing since – perhaps – Nick Summerbee left the club but arriving as a full back come central midfielder it seems that the young Scot will have had a successful season if at the end of it no one is saying that he is only in the team because of his delivery.
Jack Compton‘s season will have been a success if there is a battle for his services in January. His loan expires in the Winter and should the Bantams be trying to prise him away from Falkirk who have seen something they want back from the left winger then he will have done well. A traditional winger, and very one footed, there are worries about how Compton will fit into a team and a division in which every player has to work hard to get results but a partnership between O’Brien and Compton could have something of the Wayne Jacobs/Peter Beagries about it.
If he can be a regular between now and Christmas, and if he can provide the ammunition for James Hanson and his former Falkirk team mate Mark Stewart then he will have had a good half season.
A successful season for Lee Bullock is filling in. Peter Jackson has said that he wants to keep the midfielder because of his versatility. Bullock has played right back, centre back, holding and attacking midfield and perhaps for Bullock success is not judged in how many games he plays but in how many positions he plays them in. Not only that but how many loan players are forced to come in to cover injuries. If at the end of the year Bullock has filled whatever hole appears in the team he – and Jackson – will have justified his place in the squad.
For Luke Dean‘s place in the squad to be justified the midfielder who lost much last season to injury needs to start establishing himself as a member of the match day sixteen which – looking at the options available – could be tough. One gets the feeling that unless Dean gets a very lucky he will spend the season frustrated. A good season for Luke Dean sees him push ahead of the likes of Mitchell, Bullock and Flynn in the pecking order.
The likes of Alex Flett and Patrick Lacey have more time. They need experience on loan and a fist full of first team games but the onus on those players is to prove that they are worth another deal. Flett’s contract is up at Christmas and so has to impress quickly, Lacey has until then end of the season.
The same should be said about Scott Brown but to do so would be to ignore the anticipation around the young Scot who has a buzz about his early appearances and abilities. It is said that after watching Brown for fifty minutes Jackson got on the phone to get a contract drawn up for the sixteen year old so impressed was he and while it would be far too simplistic to say that the player needs to break into the first team he – more than any other brought into Archie Christie’s Development Squad – needs to start pushing for a place in the first team squad. He needs to make himself the default option when the manager starts looking for options. A dozen appearances would be excellent, but the proof of Brown and the Development Squad is in the number of loan players brought to the club to plug gaps perceived in the squad.
Of all the players at Bradford City James Hanson has the longest current commitment to the club. Hanson is signed up for City until the middle of 2013 regardless of performance (Brown and Jones have longer options at the club’s discretion) such is the faith which three managers have had in the forward. Hanson divides opinion in City fans and there is debate about the player but – for me – there are two schools of thought on the player: Those who see him as a superb forward capable of winning battles against almost every player he comes up against and possessing a powerful, able strikers arsenal, and those who are wrong.
Success for Hanson is to be injury free of course – he will not like a season like last year – but it is also to carry on his weekly battles with the defenders of League Two and to create for his team mates. A dozen goals would be a good return but the same number and more of direct assists would illustrate the worth that he should be having in a team.
Benefactor of those assists should be new recruit from Falkirk Mark Stewart who comes to the club with a reputation as an intelligent player with the ability to link up with his fellow forward. A good season for Stewart is eighteen goals, a poor one and people will be making jokes that he is only playing because Jackson needs a Mar… Stewart up front. Perhaps realistically if the club are hoping for promotion in two or three years rather than one then a good season for Stewart is preparing for a second year promotion push rather than being judged on what he does in the next twelve months.
If Stewart fails then waiting is Ross Hannah. The chances of the former Matlock man improving on his 53 goals last season are slim but the striker will look not only to be getting into double figures for goals but will also hope to give Peter Jackson a selection headache. Hannah has to make it difficult for Jackson to decide which of his strikers he should be partnering James Hanson with. A successful season for Hannah is a good goal tally and a enough starts to suggest that Mark Stewart was not the default choice and to earn the extension to his contract for next season.
All of which is also true for Nialle Rodney and more. Rodney has only a one year deal and needs to suggest that he deserves another professional deal. A half dozen goals would suggest that the young man is delivering on his promise but games will be tough for Rodney if City are doing well, unless of course he is the man scoring the goals which bring good results.
Nakhi Wells is in a similar situation. A player who shown impressive touches in his early City career but will struggle to get games if the Bantams are doing well, and if the Bantams are doing poorly may struggle when he was in the team. A good season would be around twenty appearances and a half dozen goals but opportunities are limited.
More limited though seem to be the future for Leon Osbourne and Darren Stephenson. The former seems to have lost his place as the bright young thing and is now a very average player who has not been able to nail down a position and perhaps a good season for him is to establish himself with enough games to have proved a usefulness. The latter – Stephenson – has seen four players join the club ahead of him and will hope to get a loan move to give him experience and perhaps a half dozen games in the first team by the end of the season and the odd goal.
In comparison to his two predecessors, there’s something unique and noteworthy when looking at the characteristics of Bradford City manager Peter Jackson – his ordinariness.
Stuart McCall took his place in the managerial dugout with his legendary status and heart-on-his-sleeve love for the Bantams, which meant no one who shared his passion for the same cause would have wanted him to fail. His replacement Peter Taylor came with an outstanding track record that inspired widespread confidence he could achieve great things. And so for the past four seasons, so much of the focus and responsibility for what’s happened on the pitch has been centred upon one person.
Whereas both McCall and Taylor’s managerial qualities were universally held in high esteem at one point, towards Jackson there is much lower adulation, far less attention and a reduced level of expectation. Having been presented as a potential managerial hybrid when he became City’s Interim manager last February, amongst fans on the eve of this season, there is either a general warmness or quiet disapproval regarding Jackson. Trusted to do the job yes, but no one seems to be expecting miracles.
This outlook might be personal to Jackson; but, after the last two appointments were ultimately judged not to have worked out, it is perhaps more a case of the club and supporters falling out of love with the idea that a manager is the answer to all the problems.
For now at least Jackson has regained the sort of popularity he enjoyed when captaining the club with great distinction and dignity during the 1980s, before a second spell in the early 90s proved hugely disappointing and a defection to matters blue and white. Ever since he’s been considered more an annoyance than legend, whether managing Huddersfield for two separate spells or popping up as an agent for disgruntled young City players. His returns to Valley Parade saw him endure some strong and at times vile abuse, and the idea of him ever being welcomed back as manager would have seemed laughable.
Time heals wounds, and as Jackson cropped up as Lincoln City manager in 2007 – quickly followed by being diagnosed with throat cancer – attitudes towards him began to change. As McCall struggled as manager the season after, Jackson’s name was put forward as an alternative solution. He was passed over in the interview stage in favour of Taylor after McCall quit in February 2010, and a year working in a very different environment with his wife was ended by some proactive phone calls to Julian Rhodes when Taylor went the way of McCall, five months ago. The rehabilitation of Jackson’s standing amongst City fans has been swift since.
Even when he was claiming to bleed blue and white, Jackson was never far off our radar – so the strengths and weaknesses of his managerial ability have already been heavily debated before. Past successes are easy to point to – twice he left Huddersfield better off than when he took over them. Failures are also difficult to ignore. It’s not hard to see why Rhodes and Mark Lawn chose Taylor’s CV over Jackson’s 18 months ago, and the fact his three previous managerial appointments all ended with the sack suggests there’s a high possibility it won’t end brilliantly this time either.
Yet there is much to commend Jackson for since his first game in charge at Gillingham in early March. If he didn’t exactly set the world alight in terms of results, he at least applied some brakes to the post-Christmas slide in form that had pushed City from play off outsiders to relegation candidates. The season ended badly, but could have been far worse. Performances weren’t much better overall, but the style of play was at least more attractive. Jackson oversaw survival with a week to spare, all the while left uncertain over his own future and with growing off the field problems overshadowing his minor achievements.
Jackson’s desire to get the job full time was laudable. As the Valley Parade rent situation looked desperate, BfB understands he was told that this season’s playing budget could have been as low as £400k; on top of the potential 10 point deduction to start the campaign from. Such a bleak prospect would have put many people off – remember Bryan Robson in 2004 walking away because he felt the job, post administration two, would be too tough? Yet Jackson remained unfazed, determined to take his chance.
If his Interim manager record of four wins, three draws and seven defeats is hardly the stuff of great promise, the impact his personality has had on the club certainly was impressive. Who’d have thought, as he posed a lot and talked about himself in third person while managing our local rivals, that this annoying git would actually prove himself to be an immensely likeable bloke?
His loud, passionate and enthusiastic persona may not be everyone’s cup of tea, and maybe it didn’t have the greatest affect on the players he inherited from Taylor. But now having built his own squad and appointed his own coaching staff, there’s a feeling that Jackson’s motivational style can make players perform above themselves and improve as professionals.
And it doesn’t just begin and end with the players. Jackson clearly enjoys mixing with supporters and talking to the local media. Those who attended the club’s recent open day will have witnessed the manager serving burgers with Lawn and chatting away happily to anyone and everyone present. Just like McCall, it’s clear that Jackson doesn’t regard this as any old club and is proud to be here. That may not translate into success, as McCall showed, but it can only help.
Like Taylor, Jackson has only being handed a one-year deal and what the Board and supporters’ expectations are from him this season are unclear. Everyone knew that for Taylor it was promotion or bust; but given how far away the club was from achieving it last season, to demand the same from Jackson would seem unrealistic. That’s not to say this season can’t end in glory, but that smaller steps need to be focused on first before the bigger leaps.
The fact Taylor’s one-year deal was so centred on delivering instant success did not produce a stable atmosphere, and when things went wrong it quickly felt like he was a sitting duck rather than someone who would be given time. Perhaps that’s why the loan market was so overly used by Taylor – he simply didn’t have the space to develop existing players by giving them chance to come good. Perhaps that’s also why the likes of Jon Worthington and Mark Cullen were signed but given little opportunity when they didn’t make an immediate impact. Will Jackson face a similar type of instant pressure of having to narrow his focus on simply getting a result on a Saturday to keep his job, or will there be leeway for him and his players to make mistakes?
For me, success and the offer a new contract for Jackson come May is for us to be able to look back and reflect on improvement: a more appealing style of football, more committed performances from the players and a healthier league position. If a forwards momentum can be started, it would be wrong to risk its continuation by sacking Jackson if its speed is not as fast as we’d ideally hope.
We’ve spent four seasons impatiently trying to scramble out of this division and truthfully haven’t even come close. Now has to be the time to truly take it steady rather than keep hoping to find shortcuts; and for Jackson the challenge this season should be to prove he is the man with a map to success.
Above all else, it may be that this season – relative to the last few – talk in and around matches is less about the manager. The fact that hiring and firing managers has proven a failed policy in delivering improvement will probably never be embraced by some, but this year more than ever there is a collective responsibility for everyone involved with the club to perform.
Maybe Jackson is an ordinary manager, who we could do better than but could also do worse. But after the last few years have seen so much hope and expectation pinned on his predecessors, it might be nice having someone in charge who we already recognise as having faults – in order to move past this culture of blaming every failing upon the occupant of this role.
On The 2010/2011 Season
Mark Lawn’s first-ever Football League meeting saw the Joint-Chairman loudly question why the Football League TV deal left his club so disadvantaged. He was told it was because of a rule which had been implemented by a then-Bradford City chairman.
The split of TV revenue is weighed heavily in favour of clubs in the Championship, and it’s a thinking which has been replicated in other important money matters. The Premier League’s solidarity payments subsequently introduced that summer – loose change from the billions England’s top flight generates and keeps for themselves, after voting to break away from the Football League in 1991 – saw each Championship club receive £830,000 per season. Meanwhile League One and Two clubs – arguably most in need of any hardship fund going – received £103,000 and £69,000 per season respectively.
A welcome gift, but one which will did little to bridge the gap between rich and poor.
And this heavily-biased split of the leagues was the work of Geoffrey Richmond, who two years after making a speech on the Valley Parade pitch that his Premiership-bound Bantams would “never forget their lower league friends” marked City’s return to the Football League in 2001 by ensuring clubs in England’s second tier received the greater benefits of any pots of money coming all three divisions’ way. Who cared about clubs in England’s bottom tier then?
Lawn, faced with this unexpected further revelation of Richmond’s legacy at the Football League meeting in 2007, didn’t have a leg to stand on.
Fast forward to the present day, and the landscape will begin to further shift from this season. A “take it or leave it” revised solidarity payments offer from the Premier League last April was initially rejected by clubs in League One and Two; but faced with no choice, they ultimately had to accept. The £20m a year donation by the elite has tripled to £60m from this season (cuts to community funding will pay for the Premier League’s generosity), but the disparities in who is entitled to how much have remained, further increasing the gaps.
So from this season, the majority of Championship clubs will each receive £2.2m per year from the Premier League. For League One clubs, the payment has increased to £335,000 and for League Two clubs £220,000. In addition, relegated Premier League clubs will now receive £48m worth of parachute payments over four seasons – £16m in each of the first two years.
A near quarter of a million guaranteed revenue for City is certainly not something to be sniffed at; but whereas the Bantams were previously receiving £761,000 less per year than their Championship counterparts, the gap will now be over £2m every season. And that’s before we consider the present three-year TV deal, collectively worth £264m.
Let’s remember where City want to ultimately aspire to return to – last July, the vision unfurled by Lawn was for City to reach the Championship in five years time. It could prove increasingly difficult to scale those heights – and much more challenging to stay there.
With so many Football League clubs struggling to stay in business, any help that the Premier League is willing to provide has to be grudgingly accepted. But there are genuine long-term concerns about what this new deal will do to the competitive nature of the Football League. In the Championship, clubs relegated from the Premier League will have such a huge advantage in terms of the money they have, compared to their rivals, that bouncing back within a couple of seasons should be much more of a regular occurrence than it currently is. And for clubs climbing into the Championship from Leagues One and Two, the inequality of solidarity payments will make it more difficult to catch up as time goes by.
The gulf between Premier League and Championship has been huge for years, and a similar type of chasm could be about to emerge between tiers two and three.
Which makes the need for City to start climbing the leagues all the more urgent. That £2.2m per year Championship clubs will start receiving is hardly going to be used to make ticket prices more affordable or to increase presence in the community; it will likely be extra money for the transfer budget and extra money for the wage bill. And with each passing season of getting £2.2m richer, the size of the wage bills will get larger and more difficult for newly-promoted clubs to compete with.
So while getting into the Championship can still be considered a realistic objective for all the 48 teams in England’s bottom two tiers, with the difference in solidarity payments between Leagues One and Two relatively low, competing against teams with increasingly larger resources will become increasingly difficult. It’s hard to imagine many more instances of a Wigan, Stoke or Fulham rising through the divisions like we’ve seen over the last decade. And the sport will be less magical for losing that.
But while we can curse Richmond yet again for instigating a situation that penalises our club, the reasoning of why he did it is one difficult to avoid talking hypocritically about. I bet not many of the 24 Championship clubs supported their lesser peers in initially rejecting the Premier League’s offer last April – despite the very real possibility that they one day could be relegated and suffer the consequences. And I bet that if they were on the Championship side of the fence, few League One and Two Chairman would have been principled enough to reject the offer either.
It’s all about looking after your own interests, and believing the changes you vote for will only aid your cause – rather than later tripping you up. Least we forget, then top-flight members Oldham and Sheffield United voted for the breakaway of the Premier League.
And if City can fulfill the vision of making it back to the Championship, would we care too much about the plight of present-day rivals? If there’s a big pot of money that we’re entitled to take a greater share of, would we vote to give more of it to others?
Which is perhaps the greatest irony. Over the last two decades, Premier League and Championship clubs have voted to make changes which boost their individual prospects and increase their own chances of enjoying success – at the expense of others. That natural competitive nature to maximise every advantage and be damned with morals and ethics may in fact be leading to our national game become less and less competitive.
The door is beginning to close. City need to get their foot in.
On The 2010/2011 Season
Peter Taylor is charged with taking Bradford City to promotion which has happened but eight times in the ninety-seven seasons Bradford City have played in. Relegation has happened in ten seasons three of which were within the last decade.
The number of blank squares above shows the scarcity of promotion in the clubs history. The club have never had consecutive promotions – an aim of Mark Lawn and Julian Rhodes three seasons ago – nor have City ever been promoted the season after being relegated. Only once has the club been promoted within four seasons of being relegated which is the task presented to manager Taylor.
None to which is to say that City are wrong to have the aims they do but it does illustrates – perhaps – the folly of planning on the basis of achieving what is infrequent in the club’s history.
There is much talk about resources at Bradford City and many ways to measure the club’s resources. The above shows the record transfer fees the club has paid – largely around a decade ago – and contrasts them with the four members of the squad transfer fees can be found for. This is presented to illustrate the scare of the diminished scale of the club’s resources.
The above shows the more senior players in the current Bradford City squad in the context of the most appearances any player has made for the club. It is presented to illustrate two points. Firstly current squad’s newness which shows a transience which is common in football and at Bradford City. Secondly it illustrates the short term nature of the players at the club. Gareth Evans signed for the club last season and is the fifth most appeared player.
As with the number of appearances the goals scored by the current Bantams players when compared with the club’s historic goalscorers. It illustrates both the distances the current players have to match those who have gone before and the excellent starts that both Evans and Hanson have made in that although noting that it will take another four or five seasons at the current rate for either to add themselves to the list.
A final table to show the international representation in the Bradford City squad which illustrates very little aside, but looks nice.