BfB

The perception of Mark Hughes from outside of Valley Parade is something which we – as people within Bradford City’s bubble – struggle to understand, but as he exited we were able to glimpse through him an unflattering view of the club.

Regardless of what you thought of Hughes, and his time at City, with distance the complexities are flattered out, and Hughes’ name is added to a list. That list includes Simon Grayson, David Hopkin, and Gary Bowyer, and it is a list of people who are said to have tried to but that ultimately were incapable of managing an unmanageable football club.

The distinction between the people who have run the club: Ryan Sparks, Julian Rhodes and Edin Rahic; is also flattened out and while we might think this is unfair to all concerned what riposte is there to the idea that untried Kevin McDonald, 32, is looked on as the same type of appointment as untried Michael Collins, 33.

Popularist

The few weeks when Collins was Bradford City manager were a symptom of the unmanageable club, where a CEO – tired of an experienced, truculent manager – decided that he wanted someone with less experience who was less truculent, and who he could impose his will on.

That Sparks is fundamentally different from Rahic is a given, but what value that difference if the outcomes are the same? If it is obvious that the Collins appointment and the McDoanld one are different, then why are those differences not observable by people outside the club?

Sparks, ever the popularist, is not imposing his will in the way which Rahic was reported to have, but rather the will of a vocal section of supporters who had decided that Hughes – experienced, truculent – needed to be replaced by a manager who do the things they wanted him to do. Play the players they wanted, play the formation they wanted, play the way they wanted.

Mewing

As Richie Smallwood – superb against Swindon Town – played a pass across the back line to Brad Halliday to rapturous applause, it was difficult to know where those demands made of Hughes stood. The charge sheet against Hughes had included his playing Smallwood at all, and when Smallwood played, the player’s sideways passing, yet the here those two things were to be cheered.

Hughes also stood accused of trying to – to borrow the simpering mewing of client journalist Simon Parker – “play Premier League football in League Two” which we were told on Wednesday was not possible only to watch on Saturday as Swindon Town in the first half, and City in the second, passed the ball at speed and accurately through the lines.

McDonald’s first team as Bradford City manager could have been picked from any starting line up Hughes put out in 2023. The seven players at the back were the same as would have played in last season’s push for the play-offs, as was Jamie Walker, as was Andy Cook, and the team played in the same way. During the first half City played 25 passes from the back third to the front and only four of them resulted in retained possession, in the second half the number reduced and City looked better for it.

Pointing

Finally, Hughes was accused of failing to play Bobby Pointon – goalscorer yesterday – who Hughes had played four times, so perhaps the charge is that he should have played Pointon more. Hughes talked about how Pointon was being educated in the game, and certainly he was right to do so.

Pointon – in keeping with a lot of players who have jsut come out of Academy football – is largely focused on football in one direction and his crossing and his build up play is good, and sometimes very good, but his failure to take up defensive positions is a problem and one which right back Brad Halliday spent most of the afternoon coping with.

This is not a bad thing. It is how young players develop and is good to watch. The capacity for the young player to retain their game while becoming a more rounded footballer is definitive in them having a career in the longer term but in the short it adds to the cognitive load for the surrounding players. At times, Halliday operated Pointon as a puppet, demanding him come back or move forward, and it is to Pointon’s credit that he did as his full back said.

Pointon took his goal well enough – a kind of thrust of the Pelvis that The Alhambra would have recommended – and can reflect on a good performance. Reflect he must.

Respect

My experience watching Bobby Pointon play football is largely unpleasant, in the same way in which it would be watching a twelve-year-old play a local pitch when his aggressive parent was watching. The problem with aggressive parents at youth football is well documented and the FA’s response is a Code of Conduct which bares reading. “Encourage all the players (not just your child)” stands out as having some relevance here.

Nothing Pointon does can ever be wrong. He misplaces a pass and while he holds a hand up to apologise the anger directed at the player Pointon is apologising too for “being in the wrong place” is all around. When he crosses to no one, the forward should have got it.

If Pointon does not play, the players who are on the field are viewed with suspicion. Pointon comes off after an hour of running, “Why is he taking Bobby off?” You can almost hear the engine starting and the words “Get changed in the car, lad.”

Toxic

Support is good, but this seems like a toxic version of support in which Pointon has been both weaponised against the manager, and has had his learning environment shattered by wishful thinking which has already manifest the potential he shows.

This being gravamen of the problem is that it does Bobby Pointon no good at all to be told after a good performance that he has put in a great performance. The difference between Pointon and Adam Wilson yesterday was that Pointon’s close range finish went in and Wilson’s two chances resulted in a ball screwed wide, and a well saved shot.

I’ve no idea of the character of Bobby Pointon, but both he and Wilson need to be in training on Monday and trying to improve, and this probably becomes substantially more difficult when you get a man of the match award for a developing performance. If Pointon can do that, he will do it despite his thousands of aggressive parents.

Return

Defenders of Rahic are rightly rare, and I am not one of them, and those who are critical of him can largely be assigned to two camps. One camp suggested that the footballing side of a football club should be in the hands of people with football expertise.

Those people – and I probably include myself in them – looked at the Dortmund model of Michael Zorc as a Director of Football working with Jurgen Klopp and saw much that was good. Football decisions were to be made by the manager but could have collective input, although that that input needed to be qualified, and Rahic lacked that qualification.

The other camp agreed about Rahic but thought they should be allowed to pick the team or rather that the team should be picked along the lines they wanted. It was not that people other than the manager should not input on tactics, formations, how the team should play and who should be in it, it was that specifically Rahic should not.

Lennon

So Kevin McDonald beat Swindon Town with Mark Hughes’ team playing Mark Hughes’ formation in Mark Hughes’ style, getting the sort of one-nil result which Mark Hughes used to get. I enjoyed it, but I’ve no idea why the people who did not enjoy watching Mark Hughes’ team did.

Wandering away I was reminded of listening to Oasis having grown up with my parent’s Beatles albums as my first music. The former being derived so clearly from the latter that it was very obviously able to replicate what had gone before – “I Am The Walrus” – but incapable of coming up with evolving on that work. “The White Album” is an endlessly fascinating work, but “Be Here Now” is almost unlistenable.

Hughes left City as his attempts to evolve the system led to a patch of poor form, and that poor form was viewed as being definative. It was a grievous fault, and grievously hath he paid for it. Now honourable men write newspaper columns about honourable men looking for a new manager, but do so in a climate of absurdity.

Wanted

Bradford City will have a new manager soon because the same logic that tells the world that the club is a place where managers can only fail, tells it that if one gets it right at Valley Parade, the potential is more significant than it is at most League Two clubs. Hughes knew this, Sparks knows this, the next manager will know this too.

And as with Smallwood’s sideways pass, the charges brought against Mark Hughes will be forgotten and Sparks will be sitting opposite Real Football Managers talking to them about wanting to play exciting football, and nurture the club’s talent, and we are not sure if we like three at the back up here, and retaining possession isn’t that just passing the ball around the back, and will you always play Bobby Pointon…

We are all very certain that this is far distant from the club as run by Edin Rahic. From the outside, though, you could understand why some might not care to make the distinction.

Football is a game played on a Saturday afternoon.

I’ve spent most of my life, which ebbs to a fiftieth year this month, watching it at Valley Parade and some of those ninety minutes have had a life changing impact. The game of football unfolds as a grand narrative of point and counterpoint, of disappointment and direction, of the drama of the real.

That decorated footballer and manager Mark Hughes entered the narrative was a curious moment in that drama, but that curiosity has given way to a metronomic, sincere competency. Mark Hughes’ Bradford City have become a watch word for stability.

Always Mark Hughes’ Bradford City. Never miss the prefix.

That prefix features frequently in previews of this season. Mark Hughes’ Bradford City are placed firmly in the five teams which could get one of the three automatic promotion places this season and their position is clear: Understudy.

Dawkins

When biologist Richard Dawkins coined the term memeification in his 1976 book The Selfish Gene he spoke of how culture could be passed in the same way that genetic code was. The useful was retained and propagated. It is useful if an animal can reach the higher branches, so the animals with long necks live while others do not, and then: Giraffe.

The rise of meme culture, inherently tied into online culture, it has grown to a rate where it has consumed Dawkins almost entirely. In Meme culture, an outcome of memeification, a concept’s complexity is stripped away to allow it to pass between groups without friction.

So memeification is changing culture, football, and next season will govern League Two as Wrexham return to the Football League.

Matthews

Wrexham are a proud football club, and have a proud history, and they are managed by the peerless Phil Parkinson whose name is a byword for better times at Valley Parade.

Wrexham have moments of knocking Arsenal out of the FA Cup, and of being knocked out by Rhyl. Sir Stanley Matthews wore a Wrexham shirt, as did Alan Hill. Ryan Valentine scored to keep them in the League, but they dropped out of the League.

None of that matters, though, because they were bought by Hollywood’s second-best Ryan and a guy called Rob from that TV show you always promise yourself you’d watch but never did.

Hamlet

I have not seen much of Welcome To Wrexham, in which Ryan Reynolds and Rob McElhenney navigate the perils of being the owners of a small football club, but I’m told it is not without its charms.

The pair act as Stoppards’ Rosencrantz and Guildenstern constantly away from the action while contemplating their importance to it. Phil Parkinson comes over as an honest, good football man, which is certainly my memory of him, and the player serve up a slice of their lives.

But Wrexham is not Manchester United, and football at this level is difficult even when one has more money, a path forward, and the will to succeed. Welcome to Wrexham, some of us have been here quite a while.

Not Crewe

So it is not Wrexham who are most fancied to win this League but Ryan Reynolds’ Wrexham, and they are followed by Notts County who are pulled into the swirl as the Baby Jane of Wrexham story.

Salford City, owned by a group of former Manchester United players seemingly headed of Sky TV’s Gary Neville make the mix, and so do Stockport County who are remarkable for being unremarkable in this instance.

This is the impact of memeification. The complexities of League Two stripped away to a list: Ryan Reynolds’ Wrexham, The Bad Guys Notts County, Mark Hughes’ Bradford City, Gary Neville’s Salford City and also Stockport County.

Stockport County are interesting. Manager Dave Challinor has a kind of minor note in post-technocratic football alongside the much more important new Brazil and Flumense manager Fernando Diniz and Malmo’s Henrik Rydstrom. These teams are less interested in creating the kind of preset patterns which mark out modern football and are more interested in harnessing creative thinking in attacking play. New signing Nick Powell’s role in that may prove decisive this season, and Challinor may break out of his meme as “the long throw man”.

Nigel Clough’s Mansfield Town, Just Stop Vegan Green Rovers, “Owned by a bunch of idiots” Crawley Town and so on. Maybe it has always been like this. Maybe it is not a bad thing.

Pitch

Often when talking about football we avoid talking about football. We talk about the football themed theatre that surrounds the game – and Wrexham are the prime example of this – but we avoid talking about what happens on the field. Transfers, quotes, filmed training, player interviews, speculation. These are all things around the football which are mistaken for, but are not actually, football.

The discussion is of a become a replaying of personal dramas tangential to the game itself. League Two offers these for Bradford City next season with Parkinson’s return a moment of reflection of how far we have come since he left for Bolton Wanderers, and Derek Adams‘ return a similar moment when Morecambe arrive.

Those moments, I imagine, will be used to define those games but have little to do with them. Increasingly, football is a more technical pursuit. Adams at Valley Parade brought a move towards player data performance at Bradford City which Mark Hughes continued without question.

The Bloke

Within the last generation all football has moved away firmly away from being defined by passion, and the laudable desires to give 110%, into a more scripted approach. Watching Brighton on the field is like watching a Musical, where actions give way to set responses. Watching Hughes’ City team play the ball away from the back has a similar feel.

City try draw on an opposition out of the resting defence, who set traps in passing lanes to quickly force turnovers, while the flow of players between the forward lines give a series of rotating options to disrupt that defence.

“No, we did not play 442 and boot it long to the big man, and we don’t smoke between games or have a pint before the match either.”

GAAaS

Key to how Hughes will play is the performance of Kevin McDonald who comes in to replace the departing Adam Clayton. Clayton’s fulcrum pivot role at the base of the midfield was key to City’s excellent second half of the season, and McDonald’s job is to do the same while being fitter.

The deep sit midfield has retained Alex Gilliead and Richie Smallwood, although the latter was under contract, and if every two players reflected the football of technical analysis rather than instinctual readings it is they. “Get forward”, “Get stuck in”, “Get it in the net” are heard, best passing rate, high win percentage, GAAaS are observed. It is Reals before Feels for Mark Hughes, and for football.

Ryan East suggests himself as the first reserve in those positions, although one might hope he might start to suggest himself more firmly, and many of the more forward minded players can drop in to the three-man pivot midfield.

The two-man double pivot where Smallwood and probably McDonald sit behind three forward midfielders is another option and the success of that depends on the progress of Jamie Walker. Walker was, at times and between the tackles, the best player in League Two last season, which seemed to be so noted by the opposition who focused him.

Scots-ish

If Walker plays well, City win, on the whole, but the key to him playing well would seem to be to have enough options around him that he is no longer the focus of the opposition’s attention.

Enter here Alex Pattison joining from Harrogate Town. Pattison and Walker are not similar players – Walker drifts into space to find the ball, Pattison picks it up deep and moves forward with it – but they perform a similar task of changing midfield possession into attacking and the hope will be that the one will distract from the other. Likewise, a fully fit Emmanuel Osadebe could do the same.

Alongside these three are the likes of nominal midfielders Harry Chapman and Bobby Pointon, and Tyler Smith and Matt Derbyshire of the forwards, who will be peopling the positions behind Andy Cook. Perm any two from four, and play the ones who are performing well.

In a world of memeification Cook is the Medieval Siege Engine rolled up to the Castle walls. It takes an age to get it where you want it to be, but when it gets there, there is no stopping it. Cook is terrific and has the kind of energy which a manager wants. For all the appearance of a blood and guts number nine Cook conserves his bursts, and can be trusted on the field.

And so Hughes’ trusts him with Bradford City’s season. Attempts have been made to add a few more goals from the midfield, but Cook’s thirty plus are factored in. Verdaine Oliver stands by, and is useful in that way.

Best

Footballer turned Podcaster turned Footballer Ben Foster turned up to play for Wrexham in a signing which was mostly a brand alignment exercise, and now he is being talked about as League Two’s best goalkeeper by people who probably do not know their Corey Addai from their elbow.

Harry Lewis is the best keeper I’ve seen in goal for City since Jordan Pickford, and perhaps the best City owned keeper since Matt Clarke and Gary Walsh. I would suggest that he is too good for League Two, but seeing Lawrence Vigouroux leave Leyton Orient to sit on the bench while Burnley blood England u21’s James Trafford is a sobering sight.

Vigouroux was the best keeper in League Two for some time and he may well claim the number one shirt at Turf Moor but if he does not then talent is wasted, and Lewis avoids that waste by keeping goal at Valley Parade. Long may it continue.

Sam Stubbs was the heart of improvements in the second half of the season and will in the back four alongside – probably – Matty Platt. Ciaran Kelly, Ash Taylor and perhaps Timi Odusina give Hughes’ the option of a three-man back line with two-man pivot and three in font of that. That formation is still a work in progress after some creaking pre-season but is seems obvious that Hughes wants to blood it to give himself more flexibility in how City play.

As wide defenders Liam Ridehalgh and Clarke Oduor on one side, and Brad Halliday and Daniel Oyegoke on the other fill out the options.

So Now Then

It is tempting to suggest after a full season that Hughes has to – in some way – “get it right” this season and CEO Ryan Sparks has talked about setting high standards as a quixotic mantra. My belief is now, and always has been, success is a product of good behaviours and not the other way around that Sparks seems to understand that too.

Hughes’ has City doing the right things and his changes in the squad seem to underline his belief in bringing in players with a high level of professionalism. Matt Derbyshire’s arrivial and Jake Young’s departure set a tone about seniority, experience, and what one does in the positions one is given.

The Mark Hughes name seems to be enough to get City mentioned in hallowed circles but seemingly only as the understudy for the likes of Wrexham who might fail. There is a stablity in what City have, and lack of variance, and that is not true of the other clubs in the division.

For what it is worth I think that Wrexham, and Notts County, may faulter but Stockport will not, but what do I know other than that everything will be decided on the 113 x 70 yard space on a Saturday afternoon where the noise around football drops away and there is just football.

Those afternoons are glorious. They are a moment where complexity runs amok, and where the simple is impossible. Every action, the result of and part of a chain of complex pre-actions which could never resolve in football, the cacophony of discussion is replaced by the symphony of the real.