Tuesday 4th October, 20112 years ago, at the start of October
Archie Christie Day: Part 3/3
The stereo remains off on the journey from Woodhouse Grove to Valley Parade, enabling us further opportunities to ask Archie Christie more about why he is here at all, given he is unpaid. “Julian Rhodes said last night ‘if nothing else, just get things done for the club’,” revealed Christie. “I can make money off the back of the club but I don’t make a penny. And the club know that and they like that.”
We talk about a description of Christie that has been repeated by almost everyone we’ve spoken to that day – he gets things done. “That’s what I do well. I get things done,” he nods. “I get the preparations done, I get the opposition done, I get the budgets done and I get the deals done. I get things done. I don’t have any arrogance and I don’t have any ego, I don’t take the criticism so I don’t take the praise. The plaudits are for the players and the manager. I just get things done for the club.”
But why this club, and what possesses him to take on such a massive challenge? “I want to do it because I want to turn Bradford City into a giant. At Dagenham we went from the bottom of the conference into League One. We beat Charlton, Sheffield Wednesday and Colchester. Bradford City can go to the Championship, and we can compete with Leeds. And on an equal footing. Not as second term neighbours, but as equals. Our 20,000 against their 20,000. Our 11 versus their 11. That’s what I want and believe.”
The conversation turns to young players at the club that he rates, and how far they can go at City and beyond. For someone who has been at City for such a short time, his level of knowledge of all the players – from first team to junior – is impressive, and one wonders whether previous first team managers would have such a detailed overview of the club. As we tell him the stories of Geoffrey Richmond and the excesses of that era, he is interested but unsurprised having already been filled in by Julian Rhodes.
“If we got back to the Championship I would then come up with a new strategy,” he comments as we pull into the Valley Parade car park. “So that we never have to worry about the bad times ever again.”
A first Bradford pint
The 1911 Club inside the Main Stand is marketed as a venue for business lunches during the week, but today (1pm) the beautifully decorated restaurant is empty of customers. Julian Rhodes is talking to the Yorkshire Post’s Richard Sutcliffe, with the pair about to head off somewhere so the Chairman can be interviewed. Julian is warm and welcoming to us both, trendily dressed while sporting a pair of beach sandals. “I’ve never seen him without sandals,” quips Christie.
In the corner sat reading the paper is another director, Graham Jones; a kind and softly-spoken man who is very friendly as we chat to him for two minutes. There’s a Board meeting at Valley Parade due to start in half an hour, which Christie has to attend. We don’t have much time left with him, so we follow him as he takes us outside into the padded seats that provide a terrific view of Valley Parade.
“I’ve not had a beer in Bradford up to now” Christie reveals, as he hands us each a pint that he’s just bought for us from the bar and begins to sip his own. The sun is beating down and the view feels familiar yet always engaging. We talk about recent games and about the potential crowds we could enjoy if the club was to climb back into the Championship. The here and now – getting some results quickly – is clearly vital, but Christie’s ideas and plans are more focused on further down the line.
“We’re starting to put together an infrastructure and mechanism into place that will stand this club in good stead for years to come,” Christie explains. Do you feel like when you joined you had a blank canvas? “Totally. Before I joined I wrote the Chairmen a 16-page report, on ‘if we want to change this is how we have to change’. Doing the same things and expecting different results, that’s a sign of madness, someone once said. We have to change, and this is how we change.”
Selling young players is clearly going to be a vital part of that strategy, but Christie doesn’t believe it should detract from the bigger picture. “Dagenham sold three players this year for one million and fifty thousand pounds,” he points out. “Who did we sell?
“We need to bring in boys that we can sell on and sell on at the right price. Along the way we have to sell some of our kids to generate revenue, in order to get to the Championship. By putting mechanisms in place, we can build sustainable income for when we are in the Championship.”
Of all the things we’ve seen and heard, the fact Christie joined a club with no scouting structure remains the most shocking. “Every Saturday we’re now watching games, and then two or three nights a week. We’ve got scouts covering the whole UK now. We’ve even had a fan from Romania who wants to set up a scouting network for me in Romania. A fan! We’ve got a proper scouting network now.”
And suddenly he jumps to his feet and leads us back into the 1911 Club, where he’s arranged lunch. It’s a good job we can eat fast, because in no time at all he’s back to work.
“I look like a fat Fabio Capello!”
Past the club shop and beyond the ticket office booths, a small door take us into the Bantams Business Centre where the offices of the joint Chairmen, youth development, finance and other admin staff are based. On the opposite side of the long and narrow corridor are small businesses that are providing vital rental revenue to help the club, and you get the impression City’s own staff will be moved to alternative rooms inside the stadium itself as and when demand for their small-but-homely offices increases.
Archie’s office is at the end of the corridor, and around five other staff members share it including the club’s press officer, Mark Harrison. Christie’s desk seems small and humble – amongst the other staff, rather than hidden away on his own in plusher surroundings. He clearly gets on well with everyone as they swap catch up stories, while he logs into his computer to check emails. These emails include a written transfer bid for George Green from a major Premier League club which he needs to print out and take to the Board meeting. He’d quickly spoken to Julian Rhodes about this offer – which had been made on the phone earlier – back in the 1911 club. We were witness to the surprise in Julian’s eyes regarding the bid’s size.
The sheer number of letters, emails and DVDs Christie receives from footballers looking for a trial at Bradford City is mind-boggling. CVs run for three or four pages each, coming from players stuck in reserve teams at other League Two clubs to kids knowing they are on their way out of a big Premier League club and in need of a break. And those are just the applications from players in this country. There are others from as far away as Australia.
Kath Brown, the club secretary, pops in to finalise the Dominic Rowe paperwork and discuss a range of different queries for Christie to sort out. “When are you back in?” she asks. “Not until next week” is the answer, as he lists the range of tasks he’ll be undertaking around the country on behalf of the club (mostly related to Green and securing the best possible deal for the club in view of the number of clubs chasing him). It seems he does not do days off.
Julian calls him twice. The Board meeting has started, where are you? He’s heading to the door with various bits of paperwork to show them, but all the while having banter with staff, who seem to enjoy his company and are giving some back. A fresh-faced work experience kid is helping Mark Harrison with content for the official website. “Please do me a new stock image to appear on the website, will you?” orders Christie. “The one you use at the moment, I look like a fat Fabio Capello.”
“This is my Manchester City”
We walk out with him as he heads to the Board meeting back inside the stadium, and we head home feeling utterly exhausted. Christie thanks for us for coming, and hopes we’ve got plenty to write about. Hopes that fans will have the chance to appreciate what he actually does. Hopes the criticism will recede. “People keep saying I’m just waiting to move to Man City. I’m not, this is my Man City.”
He starts to walk off, before turning back to us and pointing upwards at the giant Main Stand that towers high into the blue Bradford sky. “This place is a cathedral. I want to turn it into a fortress.”
And then his phone rings yet again.
It was 11:30pm on a Wednesday evening two weeks ago when I – Michael Wood – first talked to Archie Christie about myself and Jason spending a day with him. I was watching some a really bad movie on ITV4, he was still working. That is the first recurrent theme you pick up when dealing with Archie.
He works hard – to a level I’ve never seen before in any of the businesses I’ve worked with or for – and he is entirely focused on Bradford City. Only once during the entire day did Christie involve himself in something other than Bradford City – a thirty second call about a problem at his home – and unless directly asked he would not talk about anything other than Bradford City, his plans for the club, and how he intends to achieve those plans.
It was startlingly single-minded and it was exactly what I want at Valley Parade.
Hard work is a virtue of course but it would be wrong to let you, dear reader, go away with the idea that Christie brings only effort to the club – although do not doubt that he brings that and in abundance. There is an efficacy to Christie’s efforts and an aim to everything he does. During the day we were able to see deals (and other structures) put in place which will help City for years to come and I can put hand on heart and say that without Christie some of those deals – and one especially – would not have happened. Or had it done, would not have happened in the massive way it has.
All these deals will come out in time. Scott Brown will play for the club, as will Terry Dixon and Andrew Burns, and other people at Bradford City will have taken a share in those achievements, but from what I have seen, and who I have talked to, Christie is the start of those things. General George Marshall once said “There is no limit to the good you can do if you don’t care who gets the credit.”
Christie would appreciate that point. BfB has talked in the past about the need for Mark Lawn and Julian Rhodes to bring a football expert to the club and so – as our day wound down – I asked Christie if he would consider himself that football expert. He flatly rejected the term. “I bring business planning to football, that’s all.”
Football businessmen – which is to say people in the boardroom of clubs – have a reputation for not being the sharpest you will meet, but talking to Christie he shows an intelligence at odds with the profession he is in. When speaking about the criticism and abuse he has had from a section of the City “supporters” (quotes mine) he offers us the explanation “I am Jean Valjean.”
Christie speaks five languages, and has fluency in four of them. “English is the one I’m not fluent in” he jokes in a gnarled Scots brogue. He has built up and sold his own business – retiring at forty – and been a part of £800m deals to sell one company. His last board meeting, before joining City, was with NCP before that multi-million pound sale.
At some point one’s cynicism has to admit defeat.
Archie Christie does not need Bradford City as much as – and I mean this most sincerely based on ten years of decline and having seen plans coming to fruition in the course the day – Bradford City needs Archie Christie.
Which begs the question as to why is he involving himself at all? He could have been a Premier League scout – “I’d be bored” – so he is not looking at moving on. He seems financially well enough off to not need money from the club and does not get any anyway working for expenses as he does. He confirmed that he does not get a commission for selling players, be they Development Squad, youth or first team. When his achievements bubble to the surface – and they have so far – they often do with someone else’s name attached.
How to get to the core of a man’s motivations? Why does Mansour bin Zayed Al Nahyan own Manchester City? What does Abramovich get out of Chelsea? Neither make a profit. Why does Sir Alex Ferguson carry on at Manchester United having already done everything he could ever hope to?
Why etch your name in stone? The restoration of Bradford City offer someone a great work to carry out which is beyond the scope of what could be offered as a cog in the machine of a Premier League club. No other club in football can match City’s potential while being so obviously in need of new ideas. After watching fifty years of football perhaps Christie just thinks he can do football better. I know I would do it.
Swimming lengths and treading water in the shallow end at half seven in the morning we talked to Christie about Carlos Tevez who had refused to play for Manchester City in the week – he was none too complimentary – and later at breakfast in front of the gathering of young players he looked with disdain at the headlines about Titus Bramble.
Looking out over Valley Parade later in the day he talked about moral absolutes. His most offended moment is when he talks about having read that following Craig Thompson’s suspension for Hearts for sex offences against children that City would soon see Christie draping a City shirt over him and announcing him as a new signing. “I have daughters,” he says, “why would someone say that?”
There is a morality to the man but it is not worn falsely. After talking about Marlon King we ask him about Jake Speight who was jailed after signing for the club for assaulting his former girlfriend and who was not in Jackson’s plans. Christie sold Speight on his first day at Valley Parade after the club had had no interest in him previously and got back what Peter Taylor had paid for him. We asked him how he did it and his answer is matter of fact. “I knew Dean Saunders needed a striker.”
Another player – signed to the Development Squad and talked about by Christie when he arrived – was sacked on his first day having been arrested for an assault, and lying about that assault on a woman. Christie checked out the situation and tore up the contract just signed. “A seven stone lassie,” Christie says, “but the fans don’t see that. They say ‘He promised us this player.’”
Perhaps that is why he is involved at City. Essentially a blank slate on his arrival, Bradford City offers a chance for someone to build a club almost from new, and to do so in a way which does things the right way.
“Spend a day with me…”
Archie Christie made us a promise before we started this endeavour. “Spend a day with me and if at the end you don’t think that I’m the hardest working man, working so hard, for the good of Bradford City then I’ll walk away.”
He is that hardest working man. But it is not just an appreciation of the effort which one takes from a day next to Archie Christie – it is the purposefulness of that work, and how utterly convinced we were that what he is doing is absolutely what needs to be done at Bradford City if the club is ever to turn around.
The things which I (Michael) have been talking about for the twelve years I’ve been writing this website Christie is doing. Everyone involved with Bradford City since Geoffrey Richmond has talked about wanting to get promotions, wanting to turn the club around, but until Christie none have ever had the objectives to go with those aims. No one has ever convinced me that they know how to do what they are setting out. Until now.
It is a great credit to Mark Lawn and Julian Rhodes that they saw Christie and recognised that he could bring to the club what had been lacking in the past decade (and no slight on them) and we applaud them for taking his advice.
If, reading this, you are thinking that the acclamation is coming a little too thick, we would appreciate that – without experiencing the day we have – it is not easy to see just how hard working, and smart working, Christie is. You will just have to take our word for it. If you have been waiting for Bradford City to return to direction of the mid-to-late-1990s then the wait is over, or at least I am convinced it is.
If you seek to criticise Archie Christie then we’d wonder what you want from a person involved in Bradford City? The man works very hard and – on the basis of what we saw – gets a very good return on that work which without him we would simply not have. And he does it for expenses only, while generating the club in his first three months (by rough maths) enough to pay for the Development Squad five or six times over. Any idea that Christie and his Development Squad cost the club money is a lie. Any idea that Christie had Peter Jackson sacked is a lie. Any idea that Christie is taking money out of the club is a lie.
Christie’s origins before Bradford City have an element of mystery in them. There is talk about how much he actually did for Dagenham following some clarifications the Essex club issued, but their manager John Still talked on the phone to us about the long standing relationship the two have had and he was not alone in his admiration for Christie. From City’s young players to our manager to the manager of a top Premier League club to that manager’s chairman. The meshing together of the day told its own story.
We could understand people saying that Christie could be difficult to work with by virtue of the fact that in the late afternoon we were shattered and knew that he was carrying on working for another half a dozen hours or more. He demands commitment from the people around him but we have no problem with that, and in fact we’re glad that someone who will not put in that effort finds it hard to work at Valley Parade.
Conspicuous by its absence during the whole day was the sense that there was any disharmony around Christie’s role at the club. Director Graham Jones – who we bumped into at Valley Parade – could not speak highly enough calling the job that Christie was doing fantastic. The three young players – when talking about Christie – did so with a genuine affection and did not flinch from saying how much Christie had done for them. Scout Nigel Brown and Youth Supremo Peter Horne both talked about how Christie had given them remits to work and – in the case of Horne – that Christie made his job easier by taking some of the tasks he did not feel he was as well suited to on.
We’ve seen with our own eyes what Archie Christie is doing for Bradford City, and in turn for us supporters, and we could not fail to be impressed.
Third bottom of the Football League, no win in six games and we have reason to be optimistic.
With special thanks…
In addition to thanking Archie Christie for being so welcoming and open to Michael and Jason, BfB would also like to thank everyone else who kindly took the time to speak to us over the course of the day. In particular this includes Andrew Burns, Scott Brown, Terry Dixon, Peter Horne, Alex Llevak, Steve Parkin, Phil Parkinson, Nigel Brown, Julian Rhodes, Graham Jones and also the staff who share an office with Archie.
Everyone we talked to we were given the chance to talk to without Archie Christie being present and everyone we talked to was as open as you could hope for. There is a level of privacy which had to be respected but that was not especially stringent or out of keeping with any professional environment.
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